READING EAGLE COMPANY, Reading, PA Marketing Manager
Strategic Development & Planning • Developed marketing plans and budgets that drove $10 million yearly • Implemented online promotional plans to drive 50% web penetration • Directed multi-channel marketing to integrate platforms • Coordinated and directed internal and external cross functional teams • Developed multi-million dollar integrated sales forecasts and promotional budgets Data / Digital Analysis & Decision Making • Built strategic marketing plans using consumer data and digital analytics • Optimized $10 million revenue projections by coming within 2% of actual revenue, —a 100% improvement over past models • Directed content marketing and online promotional plans that drove $10 million in revenue • Maximized marketing results through eCRM, CRM and RFM analysis • Developed Powerplay and Crystal reports to optimize marketing strategy and revenue forecasting
About Me
20-year professional in consumer marketing, including advertising, analytics, retail, revenue projections, sales forecasting, merchandising planning and website strategy
$ 50 USD/hr
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