I have had the privilege of working for a variety of clients, both in-house and contract, across the web for close to 11 years now. In all that time what has really intrigued me and kept me driven for so long is my passion for a better experience not only for the our users but the clients as well. Building lasting relationships and developing ways to understand how people will use the sites and products I make on a day to day basis is what keeps me coming back for more. At times I've been many things to many different people, and tend to change my colors to suit the situation, but with all that comes my voice, professional opinion and my experience. You could be a Jack-of-All trades and a master of none, so it's best to specialize in this industry. And User Experience speaks to me on many different levels, which is one of the reasons I've carved out a niche for myself. Data is now seen as a commodity, and I'm in the business of data. Data that can better improve the overall experience and happiness of your customers. The best piece of advice I could give to anyone starting out is "Don't be afraid to break things." We learn new things when putting the pieces back together and experimenting is half of the fun.