Services Marketing - What The Winners Do Differently
This presentation draws on my 20 years experience working with service firms to help them optimise their marketing efforts. I highlight service 7Ps model where like product marketers, product, place, promotion and price are key pillars. But in services sector people, presence and process are additional critical drivers. I provide a range of service marketing success case studies and outline varied models of services marketing.
About Me
A small team of business, economics and marketing strategy professionals, with a comprehensive understanding of strategy analysis, development and implementation. Hands-on ability to utilise a wide array of corporate strategy, economics, financial and marketing tools and techniques to create a compelling business case for potential investors. Highly motivated and committed individual focused on defining innovative and practical solutions. •Two decades of strategy development experience for international, regional and local organizations across a wide array of business, economic, social and geographic domains. •High level client engagement experience in the UK, Australia, Asia, Western and Eastern Europe. •Business development experience across the private and public sectors. •History of successful contribution to new business development across industry and government sectors.
$ 30 USD/hr
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