Amcal Chemists Rebranding Strategy
This was a complete brand revitalisation of Australia's largest chemist chain with over 700 stores across the country. Our core brand development challenges were crystallised into the following Leverage Amcal heritage and equity Build an innovative, dynamic retail destination brand Focus on health, beauty and wellbeing for life The development process we adopted was comprehensive and comprised the following key stages; Step 1 Project set up Step 2 Strategy Development Step 3 First Round Identity Concepts Step 4 Visual Identity Step 5 Application Design & Launch
About Me
A small team of business, economics and marketing strategy professionals, with a comprehensive understanding of strategy analysis, development and implementation. Hands-on ability to utilise a wide array of corporate strategy, economics, financial and marketing tools and techniques to create a compelling business case for potential investors. Highly motivated and committed individual focused on defining innovative and practical solutions. •Two decades of strategy development experience for international, regional and local organizations across a wide array of business, economic, social and geographic domains. •High level client engagement experience in the UK, Australia, Asia, Western and Eastern Europe. •Business development experience across the private and public sectors. •History of successful contribution to new business development across industry and government sectors.
$ 30 USD/hr
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