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Sales Operations and Communications Manager GB - Grocery ChannelApr 2014 - Jan 2016 (1 year)
I Developed the Sales and Communication strategy for the Field Sales force in 2014 I Managed the weekly communication and direction to the Home Channel Field Sales team Supporting and create new strategic reporting and execution tools leading to significantly improved insight and targeted execution delivering growth in 2014 Deliver Simple, focused and aligned communication, across all functions, to support Field Sales in achieving the 2014/15 Annual Business Plan
Regional Sales Manager – ScotlandApr 2011 - Apr 2014 (3 years)
I managed a team of associates covering all independent convenience and licensed outlets within Scotland. Setting short term objectives and strategies for the team, ensuring the team understood how to assess profitability of business agreed and track performance vs. financial IPOs. I Invested time developing and delivering sales training including CBS, handling objections, questioning needs analysis and commercial maths to ensure that my team had the best possible opportunity to succeed.
Factored Brand ManagerMar 2010 - Mar 2011 (1 year)
I Agreed the financial targets for Factored Goods and managed as a profit centre to the value of 3M Profit. As part of my role I was responsible for all the forecasting, cost pricing, price Increases, NPD, SKU rationalisation, reporting, replenishment and marketing.
Project ManagerMar 2009 - Mar 2010 (1 year)
Accountable for ensuring the successful integration of SAP, incorporating the Gaymers, Magners and ABI order capture and customer service system in to a single unified department. I worked with the external consultants to ensure that all the elements and requirements were factored into the new system, followed by coordinating the development and rollout of the new training material.
Tele Business ManagerSep 2007 - Mar 2009 (1 year)
The main roles and responsibilities included: People management - Development of training modules, Set up of internal focus groups, Trailing new motivational management techniques, Managing recruitment, sickness, absence and disciplinary Performance management - Regular analysis of KPIs, Regular 1-2-1's, Competency reviews and monitoring performance and implementation of performance action plans Project Management and Change management - Successful implementation of WCCP and EERP
Sales ManagerAug 2006 - Sep 2007 (1 year)
Responsible for the growth, visibility and distribution of the Magners Brand throughout the West of Scotland within Independent accounts Secured Magners as the solus Cider brand throughout various Independent pub groups Managed the relationship with the Magners League Rugby sponsorship Grew the visibility of the brand through the Sponsorship of the West End Festival Managed the implementation and visibility of the brand through the sponsorship of the Glasgow Comedy Festival.
Area Sales ManagerSep 2005 - Aug 2006 (11 months)
Solely responsible for the Growth, distribution of the Waverley Portfolio throughout the North East Coast of Scotland within the Independent sector Growth of the Wine and Spirit brands through the implementation of Staff training Completion of WSET at merit level Design and implementation of Wine Lists to suit outlet style
Account ManagerSep 2004 - Sep 2005 (1 year)
Solely responsible for 98 Luminar Night Club Venue Bars throughout the South of England for Interbrew products. Responsible and Accountable for the quality, visibility and distribution of all IUK Products, which includes Stella Artois, Castlemaine XXXX, Rolling Rock and Staropramen. Work and Liaise closely with Luminar Area Managers and Luminar Directors. Responsible for all budgets and Territory Investment Funds.
Beer Quality TrainerMar 2003 - Sep 2004 (1 year)
Support of all On-Trade Accounts. Maximised profit opportunities through consumer point of purchase drivers. Implemented and carried out staff training for new and existing accounts. Focused on total quality from cellar management to dispense, including category management, product knowledge, Keg/Cask beer handling, dispensing equipment, line cleaning and waste reduction
Sales Development ExecutiveMar 2002 - Mar 2003 (1 year)
Responsible for various large retail outlet accounts in the North of Scotland. Developed and maintained total knowledge of licensed outlets in the area. Managed budgets, ensuring effective use and commercial returns on investments. Commercially aware of market trends, product developments and competitor activity. Implement national promotional activity and new product launches, along with developing category management within accounts, achieving sales drive and minimising Out of Stocks
Tele Account ManagerMar 2001 - Mar 2002 (1 year)
Managed budget centre, based on 100 independent accounts. Responsible for developing new promotional activity within the team, focusing on factored brands. Expanded knowledge on trade and individual account needs. Commercially aware of market trends, product developments and competitor activity.