Ziva C.

Strategize, Plan & Execute Search , GDN & other display/Contextual Campaigns across platforms for various product offerings. Expertise into Mobile Marketing. Continuously monitor & optimize to improve quality, reduce cost & ensure that the campaign & business objectives are met. Manage campaign activities like writing and creating ad copies, creative development, A/B testing, keyword planning /keyword research etc. Conceptualize & execute new campaign ideas to increase awareness & conversions Updated with new emerging trends, tech advancements & the best practices with respect to SEM, display, behavior, contextual & remarketing campaigns. Creating all types of reports as per the business requirement. Well aware of Google Sponsored Promotion Ads.(GSP). Successfully executed Campaigns for various products across gmail.