Irina C.

EXPERIENCE Company: JSC 'Ufaoil' (Trading Oil Products) Duration: Feb 2009 –May 2010 Position: Senior Marketing & Advertising Manager (Group of Cash Sales) § Providing marketing & strategic expertise and support to subsidiaries. § Running different Trade promotional, Consumer promotional & direct marketing activities. § Preparation of Cost Estimation & Promotional Activities. § Coordination of Promotional Group’s Working Process. § Working with Advertising Agencies, negotiating prices and conditions with agencies. Company: LLC Event agency ''Kultprosvet'' Duration: Feb 2008 – Feb 2009 Position: Project Manager § Planning and Executing the Events. (Mall Marketing, Events for Auto Companies, Launching Events of new car models- Subaru Forester, Honda Pilot, Honda Legand.) § Event designing, Audio- Visual Production, Scriptwriting, Logistics, Budgeting, Negotiations. § Developing Advertising messages, coordinating with media representatives, finding out prospective sponsers for the event, Press Releases. § Documentations. Company: LLC MC 'TransTech Service' (Selling and Servicing Imported Cars) Duration: Sep2006 – Feb2008 Position: Marketing, Advertising &PR Manager § Carrying out Marketing research about the competitors, customers, market share, sales levels. § Developing and implementing Marketing and PR activities of the company according to the budget, producing marketing and advertisement materials, organizing Advertising & PR Campaignes. § Media planning (Media Budgeting, Choosing Media Vehicle, Developing Media Strategy, Preparing Advertising material.) § Preparing Quality Reports for the Services & Sales Department. § Organizing company’s participation in marketing events (exhibitions, launching events of new models of cars, arranging test drives, promotional shows.) § Handling PR Activities (corporate events, preparing press releases); § Estimating & planning all of the marketing measures. § Done Training at LLC ‘BMW Russland Trading, Moscow’. Company: LLS 'Online-Consulting' (Selling and Servicing Software) Duration: July2004 – Aug 2006 Position: Marketing Manager B2B § Implementing the marketing measures. § Analyzing the market about the competitors, number of outlets, Customers of the company (SWOT Analysis). § Planning the Marketing and Advertising budget. § Working with Advertising agencies, working out POS-materials. § PLANNING & EXECUTING DIRECT MARKETING CAMPAINGES § Organizing seminars and participating in the exhibitions. § Estimating all the marketing measures. § Preparing & managing the accounts.