SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is the process of improving a websiteâ€™s visibility on Search Engine Results Pages (SERPs). The higher the website on the SERP for targeted keywords, the greater the amount of traffic to that website. SEO can target different kinds of search, such as image search, video search, and academic search. Most people focus on normal search engines, primarily Google. WHAT IS LINK BUILDING? Google interprets a link from page A to page B as a vote by page A for page B. The more votes/backlinks/inbound links to page B, the higher your rankings will be for your targeted keywords. Anchor text is the labeling of the link as it appears on the webpage. Search engines examine exam the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in Search Engine Results Page (SERP) Rankings of a webpage with respect to any given keyword query by a search engi
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