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EXPLORE
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$40 USD / Hour
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United States (7:44 PM)
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Joined on April 6, 2011
$40 USD / Hour
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I've spent nearly a decade devising digital strategy and handling user acquisition/retention for early stage startups around the world. I specialize in helping companies building a marketing strategy, launch manage and optimize growth channels and eventually hire, build and train a successful marketing team. I started working with startups in college when I co-founded a SAAS video resume business that focused on selling solutions to universities for graduating students. In the process of running the Marketing of that company (now defunct) I moved to Mexico to set up the Online Marketing department at what is now one of the largest tourism conglomerates in Mexico. After a successful stint in Mexico I moved to Dubai, started a Digital Marketing Agency and eventually ran the Marketing Dept. at the "Craigslist" of the Middle East until its acquisition in 2010. Since then I have worked on a very diverse set of startup projects including a daily deal site that was acquired by LivingSocial and a "Yelp" copy that achieved mild success too. I've spent years consulting in Asia and in the Middle East as well. I love to work with interesting early stage projects that need to bank on my uniquely varied skillset and experience.
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Experience
Marketing Director
Apr, 2014 - Present
•
12 years, 3 months
www.OLSET.com
Apr, 2014 - Present
•
12 years, 3 months
OLSET (a 500 Startups Batch 7 Company) is a Big Data travel technology provider that develops tools to enable OTAs, TMCs and publishers to better understand their consumers’ travel preferences and therefore serve better, more conversion-friendly results. OLSET is pioneering the idea of personalized travel booking experiences using Natural Language Processing, Machine Learning and patented search algorithms to display curated travel recommendations for travelers. We analyze millions of reviews, extract the sentiment, and personalize search results based on a consumer’s specific interests, this drives extremely high conversion rates and increased profits for our partners. Our mission is to deliver the right results, to the right user, at the right time and bring travel booking up to the levels of personalization we all deserve as travelers.
Apr, 2014 - Present
•
12 years, 3 months
Digital Strategy Consultant for Startups
Sep, 2013 - Present
•
12 years, 10 months
Several
Sep, 2013 - Present
•
12 years, 10 months
I assist bootstrapped startups in getting off the ground with extremely good ROI and low overhead costs. Various industries from Real Estate, Dining, and Music. I do everything from assisting in branding decisions to building PPC campaigns to optimizing email marketing. Full stack marketing. Anything you need, I have no overhead and a treasure trove of experience. Let's get it done.... Some notable clients: www.groundsounds.com www.restaurantguru.com www.livephuket.com
Sep, 2013 - Present
•
12 years, 10 months
Marketing Director
Jan, 2012 - Sep, 2013
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1 year, 8 months
www.YaDig.com
Jan, 2012 - Sep, 2013
•
1 year, 8 months
YaDig is the Middle East's local reviewing site with thousands of daily users logging on to search, find and review the local businesses around them. Businesses use YaDig to engage with their past and future customers in a public forum. -Joined Founder at ground level with original site and minimal traffic. -Started by rebranding, aligning goals and fixing user experience. -Launched over 75 different advertising campaigns from PPC, Banner, Email, SEO, Events etc. -Saw 300% growth in traffic and engagement in the first 6 months. -Is now the leading reviewing portal in the region with a 15 person team and 300,000 visitors a month. -The SEO is so strong that nearly 90% of traffic is organic. All original SEO done by me.
Jan, 2012 - Sep, 2013
•
1 year, 8 months
Education
Bowling Green State University
2003 - 2007
•
4 years
International Business
United States
2003 - 2007
•
4 years
Qualifications
Google Adwords Certifications
2009
I've been using adwords since 2006. Daily. I've worked directly with Google on testing new technologies as a tier 1 advertiser with big budgets and learned all the tricks of the trade
2009
Publications
Guest Blog
Tech In Motion
http://www.techinmotionevents.com/blog/post/2014/05/21/how-big-data-will-change-travel-forever I guest blog for a number of tech and digital marketing publications.
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