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@donnaleeginsberg
Drapeau de South Africa Cape Town, South Africa
Membre depuis le 6 janvier 2019
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donnaleeginsberg

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For the last 10 years I’ve been working within Market Research turning big data into a mechanic that will drive incremental business growth. My skills thrive through motivating as well as uncovering concepts and/or strategies using multiple data sources whereby integrating the data sets both tactically and strategically leads to building forward thinking, profitable, consumer and customer driven growth [login to view URL] data is integral in order to find powerful simplicity out of complex systems in business, this incorporates a macro understanding of the dynamics of the world we connect in - online and offline. My key strengths are problem-solving, analytics, hunting for growth and story-telling; presentation and delivery is important when it comes to utilising data. I stay dynamic in how I approach a business question or data set given to me and understand that there are times when our thinking needs to be non-linear.
$10 USD/hr
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Portfolio

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Expérience

Client Growth Consultant

Mar 2019

Landing data automation of DataOrbis product. First pilot project globally, securing multiple data sources at a higher frequency in order to quickly drive growth based on data automation analytics. Analysis in order to merge relevant data sources to deliver more valuable, closer to the moment data triggers. Automation of Net Revenue Management tools that allow the business to quickly understand price mechanics four times faster using existing data as well as more frequent deeper data.

Customer Insights Lead

May 2017 - Dec 2018 (1 year)

Analysis of multiple sources of data in order to deliver market insights that fully reflect customer, brand, category and basket level trends in order to correctly inform a market related strategy. Providing directional guidance and thereafter tracking of KPI’s for the business. This includes actionable insights on how to achieve the KPI’s and which are the biggest wins Tiger Brands need to go after and how.

Client Business Partner

Nov 2016 - Apr 2017 (5 months)

Consulting to ensure Tiger Brands make decisions that will drive growth of their business by obtaining the best understanding and knowledge of clients' business in order to provide them with the best answers to their business issues using multiple data sources. Development of bespoke segmentation, usage and attribute studies for complex categories and occasions such as the breakfast occasion in order to understand how to meet consumer needs most effectively.

Retailer Measurement Manager

Jan 2015 - Oct 2016 (1 year)

Regular C-Level meeting, presentations and Client Relationship Management Analyse multiple sources of data in order to deliver market insights that fully reflect customer, brand, category and basket level trends in order to correctly inform a market related strategy. Customer & Trade stories including Joint Ventures driving insights and impact with the aim to deliver growth for the Client.

Retailer Measurement Manager - Unilever

Jan 2013 - Dec 2014 (1 year)

Analysis involves identification, sizing and prioritisation of opportunities, issues and threats using insights gained from the data across a number of data platforms and sources. Leading and facilitating weekly meetings around Unilever performance by customer. Creating and analysing monthly reports which identify store by store level opportunities.

Consumer & Market Insights Assistant

Apr 2011 - Dec 2012 (1 year)

Consumer Market Insight reports; pricing pyramids, pianos and s-curves by sector, sub-sector, pack size role of price and a similar methodology applied to distribution. 6P Marketing - understanding the role of price, place, product, pack, proposition and promotion on underperforming cells. Launch Monitors on all innovations to assess delivery against share, price, promotion and distribution targets – with actionable recommendations to business on corrective measures including financials.

Senior Research Executive

Jan 2010 - Mar 2011 (1 year)

Marketing research analytics using quantitative data to identify macro and micro trends for Fast Moving Consumer Goods (FMCG) manufacturing clients. Creating regular management level presentations including assisting in Brand Audit development Strategies following the 6P model. Analysis involves identification and prioritisation of opportunities, issues and threats using insights gained from the data across a number of data platforms and sources.

Tourism Planning Assistant

Jun 2008 - Dec 2009 (1 year)

Tourism primary and secondary market research and segmentation analysis. Product research and assessments. Local economic development and financial planning. Community tourism product development. Feasibility studies and business planning.

Éducation

Bachelor of Business Science, Honours in Economics

2005 - 2008 (3 years)

Qualifications

Hunter Gatherer Award (2019)

Unilever

Award to an individual or team who has demonstrated true hunger for finding and landing growth opportunities. They go out with one obsession everyday - find growth, feed the business

Simply Excellent Award (2010)

Nielsen

or driving consistent and effective collaboration with the Unilever team on a weekly basis, maintaining and growing the relationship by delivering high impact insights to C-Level business partners.

Certificate of Achievement (2012)

Unilever

Continuously going above and beyond to assist the deodorants category in delivering a growth mindset strategy and boldly putting the consumer first.

Train the Trainer (2016)

Nielsen

Generics & Sales and Negotiation

Publications

South Africa's not so Traditional, Traditional Trade

South Africa’s Traditional Trade (TT) sector as a massive missed opportunity. Desire to tap into this market is justified given that traditional trade accounts for R46 billion or 33% of all consumer goods package sales in South Africa. With 95% of all retail outlets in the country being TT outlets. [login to view URL]

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