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@dibasbiswas
Membre depuis le 18 février 2014
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dibasbiswas

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Seasoned Programmatic professional expertized in Mobile and Video Advertising, managing operations like Programmatic Buying for SSP & DSP, DMP taxonomy designing & audience creation, along with expertise in Business Consulting, Campaign Management & Optimization, Media Planning, Search Engine Optimization, AdWords Campaigns for Search & Display Networks, Business Analytics, Data Analytics, MIS system, Client servicing, Team Management.
$50 USD/hr
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Expérience

Assistant Manager

Jun 2018

#DMP Specialization: Lotame, BlueKai, Zeotap #DMP Taxonomy: Site/App structural analysis and helping with best suitable taxonomy strategies. #Audience Mapping Platforms: SODA ( StartApp), Lifesight #Programmatic operations: PG Deals, negotiations, Programmatic Campaigns launch, Forecasting, Monitoring, and troubleshooting. #Competitor & Market Insights tools: Google Analytics Premium, BARC, Digital Adex, AppAnnie, Appflyer #Adserving Platforms specialization: Google Ad Manager ( DFP), Facebook Marketing platform #Partnership Management: New deals, screening of agreement clauses and accordingly helping with appropriate strategies to negotiate. #Hands-on on Data Analytics tools: Tableau, Google analytics, Google data studio and advanced excel with custom functions & Macros #Testings: Time to time testing & troubleshooting of campaigns associated with utility & audience segment. #Multimedia Presentations along with insightful data representation.

Account Manager, Programmatic Operations

Jul 2015 - Jun 2018 (2 years)

Account management for demand partners and Point of contact for all RTB supply & demand partners during IST and EMEA time. • Partner Integration - Communicating with the bidders and publishers worldwide to understand their integration needs and RTB (Real Time Bidding) spec requirement and helping them throughout the process. • Supply sourcing as per the time to time requirements from Demand partners and ad networks. • Revenue Optimization - Analyzing media buying patterns of the bidders and helping them in revenue optimizations according to their needs such as Geo’s, Ad sizes, Display, Video etc. • PMP (Private Market Place) - Helping bidders to achieve their goals using our premium inventory and streamlining the media buying process. • Campaign Management – Onboarding campaigns and analyzing the performance and optimizing the campaigns accordingly. • Yield optimization for various supply partners by opting appropriate pricing strategy and by taking the decision on the basis of demand partner performance metrics. • Brand safety - Ensure brand safety for supply partners by using tools like TMT, GeoEdge, Charles logs and internal scanning tools. • Organizing and leading client calls, suggesting changes/improvements in the project, preparing daily and weekly plans to improve the processes. • Good experience in writing SQL using MySQL database, Tableau server and MS Excel for reporting and analysis. • Closely work with engineering, advertisers, agencies, billing/finance and publisher support team to ensure better workflow of process and monetize maximum revenue for publisher and block any threat such as bad ad, malware’s at initial check

Digital Marketing Executive

Dec 2014 - Jun 2015 (6 months)

Everest Web Solutions is a full-service digital marketing company based in Pune, India. Provides the comprehensive range of services includes Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Social Media Marketing (SMM). Everest Web Solutions work closely with esteemed clients and help them improve their brand visibility, lead conversion, and customer engagement. The scope of Work/duties: Handling a team of qualified digital marketing professionals and data mining experts. Reporting all the aspect of the daily process and manage MIS for the whole process. Understanding business goals of various clients and providing digital marketing solutions for SEO, SEM, PPC & Adwords for search as well as display networks. Effective Camapign management and implementations. Reporting of all key elements to ensure transparency. AdWords Campaign optimization that includes ad rank, bid strategy, creative alignment with the search and display ads and keywords performance. Google analytics with tracking of the campaigns to analyze performance and accordingly opt strategies. Keyword optimization and performance matrics

BUSINESS DEVELOPMENT EXECUTIVE

Aug 2014

Scope of Work/duties: • Managing relationships with potential clients and partner’s end-to-end responsibility includes understanding requirements, response to RFP in coordination with solution and delivery team, following up and closing loop. • Selling IT services, IT Software. • Market Research and Field Sales. • Lead Generation, Bid management, Pre-Sales Activities. • Generating qualified pipeline for new business • Full reporting of qualified pipeline to management • Meeting individual sales targets • Client relationship maintenance and development • Understanding of the business processes • Product demonstration • New & Old clients follow up • Relationship building that increases account penetration and leads to increased revenue opportunities with existing clients. • Developing and utilizing per-existing network of clients or contacts in the marketplace.

PRE-SALES CONSULTANT

Mar 2013 - Aug 2013 (5 months)

As a Presales Consultant at SoftDEL Systems Pvt Ltd, I got a great exposure to the global business through various Pre-Sales activities. Scope of Work/duties: a. Screening of prospective customer from the database. b. Qualification of database. c. Create the database for E-mail campaigns. d. Run E-mail campaigns. e. Create EOIs. f. CRM updating. g. Other duties as per supervisor

Éducation

MASTER\'S IN BUSINESS ADMINISTRATION

2012 - 2014 (2 years)

BSC COMPUTER SCIENCE

2007 - 2010 (3 years)

Qualifications

ADVANCED EXCEL CERTIFICATION (2014)

DYPIMS

7th NATIONAL APTITUDE TEST (2011)

NIIT

Score: 69%

INTERNATIONAL TEST OF ENGLISH PROFICIENCY (2013)

iTEP USA (Boston Educational Services)

Score: ADVANCED LEVEL

SQL Fundamentals (2019)

SoloLearn

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Project Management Professional (PMP) Training (2019)

GreyCampus

ID : 16790523022613

Effective presentations (2015)

Hewlett-Packard

Ref Number #1646489-338

Presenting data (2015)

Hewlett-Packard

Ref Number #1646489-481

#1646489-481 (2015)

Hewlett-Packard

#1646489-66

Intro to Online Ad Operations: Unraveling the Mysteries (2015)

Udemy

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Google Analytics for Beginners (2018)

Google

Valid till 2020

Publications

Marketing Innovation in Rural India

Marketing Innovation in rural India is observed from decades and it revolutionized all aspect of marketing in niche level. The rural market is much complicated and fragmented. Therefore the secret of success depends on classifying,countrywide rural market pockets into a limited number of categories and in pairing discontinuities to manageable limits within each category.

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