Brewer B.

BREWER BAKER OBJECTIVE Earn a full-time position in Marketing, Advertising, Media Communications or Event Marketing/Management with an established, dynamic and reputable organization EDUCATION Bachelor of Arts in COMMUNICATIONS with emphasis in Media Studies University of Texas, Austin, TX, 2000 – 2004 Cumulative GPA: 3.7, Dean’s List, College Scholar W.B. Ray High School, Corpus Christi, TX, 1996 – 2000 National Honor Society, Varsity Cheerleader EXPERIENCE Marketing, Advertising & Event Management Specialist, Competitor Group, Inc. - Rock 'n' Roll Marathon Series®, San Diego, CA Summer 2006 - summer 2010 Æ Generated, planned and managed major marketing and advertising campaign components and developed the stylistic and artistic direction of the collateral materials utilized to implement innovative and effective promotional programs that highlight, promote and market 16 national Rock 'n' Roll Marathon Series® events.Generated, managed and executed major marketing and advertising campaign components including creative concepts, copy, comprehensive print production schedules and the stylistic and artistic direction of collateral materials utilized to implement innovative and effective promotional programs that highlighted the national 16-event Rock ‘n’ Roll Marathon Series ® Æ Played a key role in the development and implementation of the successful re-branding of the Rock ‘n’ Roll Marathon Series® as key umbrella brand entity and reindividualizing its 16 event property brands, warranting outstanding reviews from well respected industry leaders as well as the host cities' community leaders and city and state organizations Æ Conceived and implemented a strategic fusion of targeted marketing tactics and global branding strategies that successfully reached and mobilized event-specific markets while also reinforcing national and international Series branding and messaging components to simultaneously increase the profitability of new markets as well as retain success rates from existing properties and services Æ Composed copy and provided creative content for a vast array of high-profile marketing communication mediums including national print publications such as Runner’s World and Prevention magazines, television networks including The Today Show, Entertainment Tonight and Phoenix and Las Vegas-based network affiliates, Phoenixbased CBS radio affiliates and online properties such as [login to view URL], [login to view URL], [login to view URL], [login to view URL] and [login to view URL] Æ Spearheaded a successful restructuring of the in-house print collateral production and inventory process, which ultimately cut hard costs considerably, and managed the program from initial concept generation and creative direction to reception and distribution of materials including promotional brochures, Save the Date cards, Event Guides and posters Æ Managed and wrote copy for the production of digital marketing assets including online advertisements and HTML emails Æ Created and employed the use of simple yet thorough creative briefing templates that clearly defined campaign creative components such as central message, layout, theme and imagery to improve communication between project managers and graphic designers and streamline the production process Æ Strategically calculated and produced comprehensive production schedules and project time line based on 6, 12 and 18-month promotional calendars; under unique circumstances, printed smaller runs to avoid potential overages of expire-able inventory and sponsor benefits changes; whenever possible, opted to print larger runs in order to secure the best rates by printing materials in tandem ("ganging") and in bulk Æ Supervised the work of graphic artists, copywriters and production assistants, evaluated and ensured the quality of creative content, approved artwork, reviewed and submitted production invoices Æ Met with event managers to determine each individual events’ specific marketing needs and goals Æ Negotiated and secured discounted rates on media packages and developed “micro” marketing plans designed to reach event-specific goals and stay within a very limited individual event marketing budget Æ Organized and lead weekly brainstorming sessions to foster ideas and garner collective feedback on campaign messaging and creative components Æ Strategically pursued, developed and managed local and regional trade partnerships with charity organizations, corporations, media affiliates and city and community organizations and drew/proposed partnership benefit contracts that enhanced the scope and value of the events’ cross-promotional opportunities and in turn, decreased expenditures from the marketing budget Æ Acted as primary liaison between the in-house marketing, sales and charity teams and outside clients, charity partners and corporate sponsors for the production of collateral items and promotional elements benefited to event partners per partnership contract Æ Produced and managed comprehensive HTML email marketing and online advertising master calendars: segmented market lists, strategically selected platform and medium for promotional runs, negotiated and secured flight schedules, provided creative content including promotional copy and image selections, directed creative production, coordinated cross-promotional efforts and analyzed and reported post-campaign ROI reports Æ Conducted target market research, analyzed data and compared statistical findings with current market trends; presented results and offered strategies for improvement Æ Generated content for and assisted in the production of comprehensive event websites, conducted general site maintenance and managed site promotions using Word Press ; strategically planned the promotional timing and placement for partner and in-house online advertising components Æ Supervised the production of media and community relations materials, reviewed and edited press releases and worked closely with the in-house Public Relations team to strengthen and maintain a strong corporate identity, warrant national sponsors and drive event participation Æ Coordinated local and regional grassroots marketing efforts Æ Assigned duties to and supervised Support staff Æ Facilitated with recruiting efforts and onsite logistics for local and regional bands as well as national headlining acts Æ Reported to the Event Director, managed the 2007, 2008, 2009 and 2010 P. F. Chang's Rock 'n' Roll Arizona Marathon & ½ Marathon® and the 2009 [login to view URL] Rock 'n' Roll Las Vegas Marathon & ½ Marathon® events based on a 12-month operational and promotional calendar; managed budgets, coordinated course operations and logistics, secured appropriate city/state permits, managed political relationships, marketing and advertising efforts and corporate sponsor and charity partner promotions; traveled frequently for pre-production meetings and planning, managed event logistics on-site Executive Sales & Marketing Assistant, Elite Racing, Inc. (now Competitor Group, Inc.), San Diego, CA Fall 2005 - summer 2006 Æ Assisted the Executive Vice President of Sales & Marketing: conducted extensive market research, generated sponsorship sales proposals and analyzed and reported event demographic data to the Vice President Æ Traveled and worked on location for an average of ten national events annually Freelance Entertainment Journalist, [login to view URL] Summer 2005 - fall 2008 Æ Scheduled and conducted live interviews with up-and-coming entertainers, crafted and edited online entertainment features Entertainment Event Coordinator, Pala Casino, Resort & Spa - Event Center and Starlight Theater, Pala, CA Winter - fall 2005 Æ Advanced, booked and processed all headliner and mid-level entertainment contract and rider logistics and managed all event production efforts on-site Æ Negotiated fees and communicated operations and logistics with artists, managers and high-level entertainment agents Æ Coordinated the production of artists' marketing materials with the in-house marketing and promotions departments Production Assistant, KUSI Channel 9 – Good Morning San Diego, San Diego, CA Fall 2004 Æ Reviewed, edited, printed and ran scripts, produced and directed live News Breaks, ran Teleprompter, assisted in the production of 5 live newscasts per day SKILLS Æ Ability to work extraordinarily well both independently and as part of a team Æ Advanced writing and editing skills Æ Seasoned public speaker Æ Excellent written and verbal communication skills Æ Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and Apple iWorks (Pages, Numbers, Keynote) Æ Currently learning and actively utilizing advanced graphic design programs including Adobe Creative Suite 5 (CS5) Æ Proven ability to work well under pressure and aptly deliver results Æ Ability to work efficiently without compromising quality of work Æ Well-developed research and analytical skills Æ Strategic thinking and problem-solving skills Æ Thrive in fast-paced environments Æ Strong leadership and management skills Æ Exceptional ability to establish and maintain positive and effective working relationships with all levels of management, corporate sponsors, vendors, clients, customers and colleagues