This integrated marketing and communications plan aims to enhance marketing efforts of the Student Publications brand and its unique products. This plan will act as a strategic framework for guiding future marketing of Student Publications. Upon receiving key insights and a previous Student Publications survey from the Director of Student Publications and Herald Advisor, Imagewest began primary and secondary research. Primary research was conducted through a survey given to random students campus wide to gain key insights on the Student Publications consumer. Secondary research focused on industry trends, statistics and case studies to understand best practices for marketing publications.
About Me
Hello! I'm a graduate from Western Kentucky University with a Bachelor's of Arts in Public Relations and Marketing. I have extensive experience in brand strategy and planning, campaign development, account management, copywriting and editing, research and analysis, public relations, media strategy, event planning, media planning and implementation and digital content creation and management. I\'m always on the lookout for new ways to gain experience! I spend my downtime blogging, conducting industry-related research to stay up to date with current trends and studying Spanish. I have a passion for music, art, travel and living life to the fullest. I'm extremely ambitious and try to live my life, personally and professionally, with a code of ethics based on honesty and integrity.
$ 5 USD/hr
NEW FREELANCER!
