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Drapeau de United States Mountain View, United States
Membre depuis le 25 juin 2013
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I’ve done UX work for Microsoft. I’ve worked on an app that reads physical pieces of paper out to blind people (Amazon loved it so much they acquired it along with the whole startup). I worked with the first Y Combinator team that was acquired (yes, Loopt, founded by now-YC President Sam Altman), to build the first ever digital checking account sold in retail stores (launched in every Walmart in the US). My services can: -decrease churn -increase engagement -increase the amount of returning users -increase intuitiveness and usability -increase net promoter score (likelihood of a user to recommend your product to a friend) -decrease development costs I can do this by: -A/B testing -User Testing -UX Audit/Heuristic Evaluation -Product Conversion Optimization -Data Analysis -Usability Analysis -UI Design Tools include: Sketch, Photoshop CS6, Axure, OmniGraffle, Balsamiq, [login to view URL] [login to view URL] [login to view URL]
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UX/UI Consultant

May 2015

Clients range from startups to Microsoft. We're a UX/UI consulting firm specialized in user testing, conversion optimization, AB testing and information architecture user flows.

Product Manager

Jan 2014 - Apr 2015 (1 year)

Worked with the Y Combinator backed Loopt team that was acquired by Green Dot (NYSE:GD) to build GoBank, an innovative FDIC insured checking account with an extensive ATM and Cash Reload network. Product Owner for: - Launching GoBank at Walmart on a national level. This is the first time a checking account is distributed in retail stores - A/B testing on iPhone and Android applications - Next generation prototypes of the GoBank mobile, and web applications

Product UX Manager

Dec 2012 - Nov 2013 (11 months)

Over 10 million installs. 4.5 stars from >130k reviews. Identified problems through data analysis and usability tests, conceptualized and drove new features by working closely with engineering-- resulting in up to 5X increases in key performance metrics - Drove product features with a heavy focus on retention and new user experience, creating product roadmap and vision through wireframes, and prototypes - Designed and conducted weekly user tests for various hypotheses and overall usability

Product Designer

Jun 2012 - Nov 2012 (5 months)

Acquired by Amazon. - Designed an iPad application funded by the National Institute of Health, created to benefit low vision and legally blind individuals - Led focus groups and user tests with various age groups of low vision and blind users for the iPhone app “TextDetective” in addition to the iPad app "SmartMagnifier", using quantitative and qualitative data to drive iterations - Conducted rapid prototyping to enable A/B tests to quantify differences in user interaction design hypotheses


Bachelor of Business Administration, Management Information Systems and Marketing Specialization

2006 - 2011 (5 years)


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