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Project Work at the International Sport Sponsoring DepartmentJun 2016 - Aug 2016 (2 months)
• TV Media evaluation and Event CRM. Defining relevant metrics regarding TV Broadcast, Social Media and CRM data evaluation to measure sponsorship effectiveness; including the generation of a report. • Analysis of competitors’ Sponsoring activities within the scope of the reorientation of the BMW brand strategy.
Intern at the International Sport Sponsoring DepartmentMar 2016 - Aug 2016 (5 months)
•Organization of the film & fotoshooting for the launch communication of the America's Cup Sponsorship with Ian Robertson (BMW board member) & top athletes. •Gathered relevant KPI figures for the launch of the new BMW 7 Series in the relevant markets •Support in the planning & event implementation on the ground of the BMW Sail Racing Academy (Spain). •Evaluation of synergy potentials within the BMW Sportsmarketing department" in-depth exchange with the head of department & interface partners.
Social Media VolunteerSep 2014 - Nov 2014 (2 months)
Content Marketing for the Instagram Account
Student Worker at Faculty for Management,Marketing & InnovationJul 2014 - Sep 2014 (2 months)
- Gained a lot of experience in qualitative and quantitative analysis - Carried out, transcribed, coded and evaluated qualitative in-depth interviews dealing with the behaviour of gym members.
Student Worker at Marketing DepartmentSep 2013 - Jul 2014 (10 months)
• Provision of content for Facebook and Google+. • Identification of company’s internal and external marketing deficiencies and subsequent optimisation of these weaknesses • Development of a storyboard for an employer branding film • Creation of PPT-Presentations for the Top Management.
Project AssistantFeb 2013 - Apr 2013 (2 months)
• Acquisition of promoters (placement of ads, conduction of interviews, preparation of contracts and maintenance of promoter database)
Bachelor of Science in Business Administration with a Minor in Psychology2011 - 2014 (3 years)
Master of Science in International Marketing and Management2015 - 2017 (2 years)
MBA Courses (Exchange Semester)2016 - 2016 (1 month)
Several Research Papers at University
Masterthesis: Measuring the impact of Social Media on Brand Perception Bachelorthesis: Fitnessapplications- a chance or a threat for fitness clubs? The BMW Channel Mix Plan - An investigation and proposal of digital channels to use during BMW’s sponsorship of the America’s Cup. Business Project with Social Foodies - Opportunities for Social Entrepreneurship and Organic Food Culture in Berlin Development of a Business Plan for ILIAS