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@amandae22
Membre depuis le 15 janvier 2017
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amandae22

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- Meticulous skillset within the analysis of marketing research and a strong analytical approach towards case solving due to my extensive training at Copenhagen Business School & EGADE Business School. - High experience in translation of text/ websites from German to English / English to German (Text as well as website translation for e.g BMW & Alegri Service GmbH, translation of questionnaires as working student at Ludwig Maximilian University as well as for university projects at Copenhagen Business School) - High Proficiency in Power Point (creation of Power Point slides for top management level for BMW, Alegri Service GmbH, Marketinglab Copenhagen as well as numerous University Projects) - Very experienced in working with Microsoft Excel (CRM databases at BMW, competitor analyses, pivot tables, KPI measuring) - Experience in brand tracking (Social Media and TV Broadcast KPI's) derived from my high devotion to my previous work at BMW.
$25 USD/hr
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Portfolios

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Expérience

Project Work at the International Sport Sponsoring Department

Jun 2016 - Aug 2016 (2 months)

• TV Media evaluation and Event CRM. Defining relevant metrics regarding TV Broadcast, Social Media and CRM data evaluation to measure sponsorship effectiveness; including the generation of a report. • Analysis of competitors’ Sponsoring activities within the scope of the reorientation of the BMW brand strategy.

Intern at the International Sport Sponsoring Department

Mar 2016 - Aug 2016 (5 months)

•Organization of the film & fotoshooting for the launch communication of the America's Cup Sponsorship with Ian Robertson (BMW board member) & top athletes. •Gathered relevant KPI figures for the launch of the new BMW 7 Series in the relevant markets •Support in the planning & event implementation on the ground of the BMW Sail Racing Academy (Spain). •Evaluation of synergy potentials within the BMW Sportsmarketing department" in-depth exchange with the head of department & interface partners.

Social Media Volunteer

Sep 2014 - Nov 2014 (2 months)

Content Marketing for the Instagram Account

Student Worker at Faculty for Management,Marketing & Innovation

Jul 2014 - Sep 2014 (2 months)

- Gained a lot of experience in qualitative and quantitative analysis - Carried out, transcribed, coded and evaluated qualitative in-depth interviews dealing with the behaviour of gym members.

Student Worker at Marketing Department

Sep 2013 - Jul 2014 (10 months)

• Provision of content for Facebook and Google+. • Identification of company’s internal and external marketing deficiencies and subsequent optimisation of these weaknesses • Development of a storyboard for an employer branding film • Creation of PPT-Presentations for the Top Management.

Project Assistant

Feb 2013 - Apr 2013 (2 months)

• Acquisition of promoters (placement of ads, conduction of interviews, preparation of contracts and maintenance of promoter database)

Éducation

Bachelor of Science in Business Administration with a Minor in Psychology

2011 - 2014 (3 years)

Master of Science in International Marketing and Management

2015 - 2017 (2 years)

MBA Courses (Exchange Semester)

2016 - 2016 (1 month)

Publications

Several Research Papers at University

Masterthesis: Measuring the impact of Social Media on Brand Perception Bachelorthesis: Fitnessapplications- a chance or a threat for fitness clubs? The BMW Channel Mix Plan - An investigation and proposal of digital channels to use during BMW’s sponsorship of the America’s Cup. Business Project with Social Foodies - Opportunities for Social Entrepreneurship and Organic Food Culture in Berlin Development of a Business Plan for ILIAS

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