SEO while many times misunderstood, is the strategic planning of proper code optimization, content modifications, UX design improvements and out of the box link earning/building. While meta titles, keywords and other code aspects are a standard formula amongst the SEO industry for many years, the thought leaders provide not only this, but a sixth sense for reverse engineering - what already works - with a "it depends" according to the target market and goals of each business. When analyzing a business and its opportunities to succeed, I try to place myself in both the prospect customer’s shoes and the company’s goals. Aligning these two with a deep understanding of SEO/SEM trends, data analysis and as a complex thinker, obtaining happier customers and an increased ROI is my end goal.