Silky J.

Hello, My name is Silky Jain. I am a result-oriented, self driven personnel with over 6 years of exposure in Web Analytics and Personalization Platform. A highly ambitious professional with a track record of superior performance through dedication, attention to detail, and commitment. I have experience in Digital Analytics tools like Adobe Analytics and Google Analytics and have the ability to understand the business context and apply analytical concepts to provide business solutions. I also have expertise in Personalization tool - Adobe Target , TMS - Adobe Launch and Google Tag Manager. I have hands on experience in Adobe Experience Platform including tools like Web SDK, RT CDP and CJA. I try every day to improve my skills and stay updated with the fast changing technology. Functional Expertise: Acquisition Engagement & conversion metrics Customer's online behaviour analysis Conversion funnel analysis Offline data - Online data merging Personalization techniques A/B and MVT testing Recommendations