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Digital Marketing ManagerApr 2017
> Formulated the marketing communication strategy across all channels. > Scaled up marketing efforts on paid search, social media and email, accounting for over 70% of lead generation > Set up and scaled up the content property, [login to view URL], accounting for over 12% of website traffic.
E-commerce ManagerApr 2016 - Mar 2017 (11 months)
> Led the organization wide rebranding effort for Glenburn’s web properties, coordinating with vendors. > Owned the entire digital marketing and sales efforts and increased total sales of Glenburn by 23% through search, social media, email campaigns as well as omnichannel marketplaces like [login to view URL] and Flipkart. > Launched brand BeyondVapeIndia in scaled up sales through integrated digital marketing efforts.
Head of Branding and CommunicationDec 2015 - Mar 2016 (3 months)
> Set up the entire integrated marketing strategy.. > Owned the entire digital marketing and sales efforts and increased total sales of Goodwyn by 12% through search, social media, email campaigns as well as omnichannel marketplaces like [login to view URL] and Flipkart.
Marketing AssociateSep 2014 - Nov 2015 (1 year)
> Developed content for website, blog, social media, SEO, email, ads. > Managed website catalog across three domains (.com, .ru, .cn) for 200+ products in each on Magento CMS.
M.A., Film Studies [Gold Medal, University Rank-1]2012 - 2014 (2 years)
Bachelor of Media Science (Honours) [University Rank-1]2009 - 2012 (3 years)
Post Graduate Certification in Digital Marketing and Communication (2017)MICA, in association with UpGrad
A comprehensive 5-month program on digital marketing created by industry experts from leading digital corporates.
Google Analytics (2017)Google Analytics Academy
Google Analytics beginners certification from Google academy.