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@abhattacharya47
Drapeau de India Bangalore, India
Membre depuis le 9 juillet 2012
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abhattacharya47

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I am a digital marketing and branding guy based in Bangalore, India, with a preference for e-commerce. I am currently working with India's leading influencer marketing platform, Greenroom. I graduated from Jadavpur University in 2014 securing university rank 1 in MA (Film Studies). Hitting the right balance between data driven decision making and creative execution is what matters to me the most. I am a quick and an engaged learner, with a keen eye to details.
$15 $ US / h
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Portfolio

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Expérience

Digital Marketing Manager

Apr 2017

> Formulated the marketing communication strategy across all channels. > Scaled up marketing efforts on paid search, social media and email, accounting for over 70% of lead generation > Set up and scaled up the content property, [url removed, login to view], accounting for over 12% of website traffic.

E-commerce Manager

Apr 2016 - Mar 2017 (11 months)

> Led the organization wide rebranding effort for Glenburn’s web properties, coordinating with vendors. > Owned the entire digital marketing and sales efforts and increased total sales of Glenburn by 23% through search, social media, email campaigns as well as omnichannel marketplaces like [url removed, login to view] and Flipkart. > Launched brand BeyondVapeIndia in scaled up sales through integrated digital marketing efforts.

Head of Branding and Communication

Dec 2015 - Mar 2016 (3 months)

> Set up the entire integrated marketing strategy.. > Owned the entire digital marketing and sales efforts and increased total sales of Goodwyn by 12% through search, social media, email campaigns as well as omnichannel marketplaces like [url removed, login to view] and Flipkart.

Marketing Associate

Sep 2014 - Nov 2015 (1 year)

> Developed content for website, blog, social media, SEO, email, ads. > Managed website catalog across three domains (.com, .ru, .cn) for 200+ products in each on Magento CMS.

Éducation

M.A., Film Studies [Gold Medal, University Rank-1]

2012 - 2014 (2 years)

Bachelor of Media Science (Honours) [University Rank-1]

2009 - 2012 (3 years)

Qualifications

Post Graduate Certification in Digital Marketing and Communication (2017)

MICA, in association with UpGrad

A comprehensive 5-month program on digital marketing created by industry experts from leading digital corporates.

Google Analytics (2017)

Google Analytics Academy

Google Analytics beginners certification from Google academy.

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