White Paper: The Real World Guide to Getting a Job
This item was created for client SkillStorm to promote their sales training program, "SPEED." SkillStorm needed to appeal to college graduates in the hopes of having them sign up to the first sales training. Always keeping the audience in mind, we created a whitepaper written in a younger voice, design intensive, and light-hearted. This whitepaper could be received as a newsletter, downloaded from the website or any social networking site, emailed, or printed. For 20 available spots, they had over 200 applicants and their Facebook page grew to 5,000 fans in one month.