Yoke Wah Y.

Empower multichannel revenue growth with proven effective social media practices, digital and product marketing, content, and search marketing strategy. Additionally, my clients benefit from my expertise in analytics to provide you with overall insights into the competition landscape and opportunities to kick-start your project, ensuring practical and meaningful goals. With digital analytics, project management, and Scrum Product Owner certification, I provide comprehensive support for your business objectives. A tech and analytic savvy performance-driven marketer with over 25 years of award-winning proven track records with startups, SMBs, and global Fortune 500 companies. Proficiency in 6 languages, cross-cultural management experience in North America, EMEA, Asia, LATAM, etc. I look forward to working with you on the following projects: 1. Digital Marketing - search, earned, and paid channels, digital advertising (Social, Google, Bing Ads campaigns to drive revenue), how to accelerate the digital presence and e-commerce revenue growth in less than a month. 2. Social Media Marketing - content strategy and direction, content calendar and content creation, write-up and schedule of posts, reporting of metrics. 3. Product Marketing and launches - using design thinking and agile to strategize and enhance your product life cycle and lifetime value, concept and commercial launch testing projects, etc. 4. Channel acquisition and marketing - strategy and implementation plan to acquire online and offline channels globally. 5. Retail Marketing - creation of mobile apps, sales rep incentive and enablement, in-store training materials, etc. 6. Online and Off Line Events- goal setting, planning, organization, and hands-on execution of local and international events. 7. E-commerce website optimization for speed, user experience, and conversion rate. 8. Email and SMS Marketing - to design the audience targeting, set up UTM codes for measurements, design email and SMS templates, plan email and SMS calendar, create content, and schedule email in advance.