Having already worked closely with a well-known company in Belgium (Blue2purple), my driving force is the search for continuous improvement in results. Analysis of campaigns, performance and optimisation, highlighting learning and opportunities are the key elements.
My main roles are :
- launching the campaign, from setting up the ad sets and uploading all types of creative to the final reporting of the results obtained.
- Manage and optimise paid campaigns on Facebook, Instagram, Snapchat, Pinterest, LinkedIn and Tiktok.
- Carry out in-depth analysis of campaigns and accounts
- Build tactical and strategic recommendations tailored to the client's context
- Audit advertising accounts
- Identify opportunities and the feasibility of expanding onto new active platforms