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Drapeau de UNITED KINGDOM
east finchely, united kingdom
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Membre depuis le mars 6, 2012
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Alex P.

@AlexBPearl

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Drapeau de UNITED KINGDOM
east finchely, united kingdom
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Copywriter, author, blogger and travel writer

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Éléments du portfolio

This DM piece was designed to recruit potential physics teachers, and was sent to graduates and those who had expressed an interest in changing careers. The envelope incorprated a real penny that could slide up and down a recessed window of its own. It picked up several industry awards and was included in Campaign Magazine's Ten Best DM Pieces of the Year.
Training and Development Agency for Schools (TDA)
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
National press campaign for Egg Card
This little booklet was produced to persuade foreign nationals working in the UK to open a tax-efficient offshore account with HSBC. By introducing these potential customers to the mildly eccentric character traits of the English, we were able to welcome these potential customers to these shores while also pointing out the advantages of offshore banking.
HSBC Little Book of Etiquette

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