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Candidate: Individual Freelancer Only (No Agencies) Overall Purpose: We are seeking a proactive and highly skilled Technical Webmaster to take ownership of the backend health and performance of an Australian website. The goal is to move the website away from automated, "lazy" configurations toward a high-quality, manually optimized infrastructure. You will be responsible for the site's "heartbeat"—ensuring stability, security, and technical accuracy while exploring opportunities to strengthen our local search presence in Australia. Phase 1: The Technical Audit & Performance Test The successful candidate will start with a comprehensive 10-hour technical audit. This phase is designed to identify "Technical Debt" and assess your ability to handle both backend and local SEO tasks: Infrastructure & Ownership Audit: Verify Google Search Console and Tag Manager (GTM) verification to ensure the business owner has permanent, primary admin control. "Lazy" Setup Identification: Locate all generic RankMath variables (e.g., %term%) that need to be replaced with manual, high-intent text. Structural Health Check: Audit the Header Tag (H1-H6) hierarchy. You must provide a plan to fix the HTML structure (e.g., excessive H3 tags used for styling) without changing the visual design or font sizes of the page. Conflict Resolution: Identify duplicate content issues between "Categories" and "Pages" and propose a 301 redirect map. Local SEO Capability Test: Research and identify high-quality, local Australian backlink opportunities (directories, swim clubs, or niche partners) and provide a strategy for acquiring them. Ongoing Role Upon successful completion of the audit, the candidate will transition into a regular role. This will involve: Technical Fixes: Executing the cleanup plan developed during the audit to resolve all identified technical debt. Continuous Monitoring: Ensuring 100% site uptime and security via the SiteGround environment. Expansion: If the candidate proves capable in Phase 1, they will take over the full management of our technical infrastructure and local link-building efforts.
Project ID: 40425573
255 proposals
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255 freelancers are bidding on average $150 AUD for this job

Hi, I'm a Senior SEO & Technical Webmaster with experience in backend optimization and local search. I can perform a 10-hour audit to identify technical debt, fix RankMath variables, restructure headers, resolve duplicate content, and propose local Australian backlink strategies. Would you prefer the audit report in a detailed PDF or a concise checklist? Let's talk to ensure few things regarding the requirements.
$210 AUD in 7 days
10.0
10.0

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$140 AUD in 7 days
8.9
8.9

Hi There, I am a proactive and highly skilled Technical Webmaster to take ownership of the backend health and performance of an Australian website.I have read your job description and assure you that I am a perfect fit for the job.I am a senior Designer & Developer having vast and proven experience in web development and Web Designing. I have excellent experience with SEO(on page and off page) Choose me for your project and let's get started today!
$140 AUD in 2 days
8.5
8.5

With a proven track record optimizing website infrastructures, I understand the importance of transitioning from automated setups to manual optimization for a high-quality backend. My experience in conducting technical audits and enhancing local SEO can ensure the stability and security of your Australian website. Could you share more details on the current website traffic patterns to help tailor the optimization strategy effectively? Regards, Yogesh Kumar
$140 AUD in 6 days
8.5
8.5

Hello, Your project "technical WordPress audit & optimization" is doable from my end. I can handle the audit, fix technical debt, improve structure/SEO, and manage ongoing backend optimization. Regards, -Ahmed!
$100 AUD in 2 days
8.7
8.7

Hello, As an experienced Technical Webmaster, I have the necessary skills and expertise to transform your Australian website from automated configurations to a highly-optimized infrastructure. With a keen focus on local SEO, I am adept at navigating and resolving complex backend issues while enhancing your site's overall security and performance. The comprehensive technical audit I'll conduct will provide granular information on the identified "Technical Debt". From verifying Google Search Console and Tag Manager (GTM) to addressing "Lazy" setup variables; conducting a thorough header tag hierarchy analysis and duplicate content identification; to devising a comprehensive 301 redirect map, I'm adept at executing these tasks seamlessly. My proficiency extends beyond mere auditing. In addition to rectifying the 'Technical Debt," I'm also well-versed in continuous monitoring to ensure site uptime and security through tools like SiteGround. Moreover, given my track record in managing web infrastructure effectively, I'm fully prepared for the expanding role where I'd be taking charge of all technical facets of your website. Thanks!
$130 AUD in 2 days
8.4
8.4

Managing a WordPress and WooCommerce site requires a deep understanding of backend infrastructure to ensure the store runs smoothly and converts traffic effectively. I specialize in the technical side of WordPress, from database optimization to resolving plugin conflicts and server-side performance issues. With 15 years of experience, I handle the full stack—PHP, HTML, CSS, and JavaScript—which allows me to fix bugs or implement custom features that standard templates cannot handle. Beyond development, I focus on onsite SEO and site security, ensuring your infrastructure is stable, fast, and search-engine friendly. I can complete this work for $125.09 within 1 day. Send me a message with the specific technical issues you are facing so we can get your store back on track today.
$125.09 AUD in 1 day
8.1
8.1

Hi, I'm Preferred freelancer and Shopify developer with 11 years of experience specializing in theme development, theme customization, app development, and app customization. I've successfully completed numerous projects, helping businesses create seamless, user-friendly online stores. I can assist you with: - API Integration - Figma to Shopify - Developing shopify store from the ground up - Shopify support & maintenance - Custom theme design & modifications - App development & integrations - Full store optimization and enhancements - Website design Kindly review my client's feedback and portfolio at https://www.freelancer.com/u/bhaveshjnariya I'm committed to delivering top-notch results on time and ensuring your project exceeds expectations. Let's connect and discuss to start right away! Best regards, Bhavesh
$180 AUD in 3 days
8.2
8.2

Hi there, I’ve read your Technical Webmaster brief and I’m Asad, laser-focused on turning “lazy” WordPress setups into a robust, manually tuned infrastructure. I bring 15+ years of full-stack experience (WordPress/WooCommerce, HTML backend, security, performance, and local SEO) to ensure your Australian site runs with real, maintainable health rather than shortcuts. What I’ll deliver in Phase 1 (10-hour audit): • Infrastructure ownership sanity check: verify GSC/GTM access so the business owner has permanent admin control. • Lazy setup elimination: replace generic Rank Math vars with high‑intent, locally relevant content in titles, meta, and on-page fields. • Structural health: audit header hierarchy and provide a concrete, design‑preserving plan to fix HTML structure (H1-H6) without changing visuals. • Conflict resolution: identify duplicates between Categories and Pages and map a precise 301 redirect plan. • Local SEO capability: identify high‑quality Australian backlink opportunities and craft a practical acquisition strategy. If Phase 1 succeeds, I’ll transition into ongoing technical fixes, uptime monitoring on SiteGround, and full technical management including local link-building. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. What is your current target list of local Australian rankings and do you have GA4/Conversions in place to measure impact o
$95 AUD in 3 days
8.2
8.2

Hi, I can take ownership of your website’s technical health with a careful audit focused on speed, structure, security, Search Console, GTM, RankMath cleanup, redirects, and local SEO growth in Australia. I have experience with WordPress technical maintenance, SEO structure, hosting checks, and manual CMS optimization, so I can find the weak points and create a clear fix plan. Best regards, Ranjika.
$200 AUD in 10 days
8.0
8.0

As a dedicated freelance web developer with an extensive WordPress background, I have the experience and skills you need as you aim to transform your Australian website. My proficiency with HTML, backend development, site optimization, and mastery of various SEO techniques makes me the ideal candidate for this project. During the critical Phase 1 of your project, my meticulous approach will be essential in executing the 10-hour technical audit efficiently. My expertise offers you a comprehensive solution that extends beyond resolving identified backend issues. I also specialize in local SEO strategies, allowing for targeted backlinking crucial for sustaining your site's visibility and enhancing its rank among your Australian target audience. Beyond the audit phase, my commitment to continuous improvement further sets me apart for this role. My dedication to maintaining site stability and security aligns perfectly with your vision of optimizing performance with a manually optimized infrastructure. I will ensure 100% site uptime and continuous monitoring through reliable hosting solutions like SiteGround while handling all the technical aspects required. In summary, my vast skill set, meticulous approach, and commitment to support 24/7, my high coding standards consistently produce incredibly high-quality outputs that would perfectly benefit your website's transformational journey. Let's discuss how we can bring positive change to your site together!
$140 AUD in 3 days
8.0
8.0

Hi, I will conduct a comprehensive 10-hour technical audit to identify and address technical debt, optimize backend configurations, and enhance local SEO presence. Tasks include verifying Google Search Console and GTM ownership, replacing generic RankMath variables, improving Header Tag hierarchy, resolving duplicate content issues, and developing a strategy for local Australian backlinks. Let's discuss further to ensure a successful transition into regular maintenance. Regards, Sai Bhaskar
$70 AUD in 2 days
7.8
7.8

Woah Hello, I see you're looking for a Technical Webmaster to enhance the backend performance and SEO of your Australian website. With 7+ years of experience in WordPress and WooCommerce, I can certainly help you transition from a "lazy" setup to a tailored, optimized structure. My approach begins with a thorough technical audit to uncover any issues related to the site's infrastructure and SEO capabilities. I will focus on identifying generic RankMath variables, resolving duplicate content, and ensuring proper header tag hierarchy. Once we tackle these initial challenges, I’ll implement a cleanup plan to enhance site stability and security. I’m also excited about the prospect of boosting your local search presence by strategizing high-quality backlink opportunities. I’m ready to take ownership and ensure your site not only performs well but shines in the local market. Best regards, Ivan Mandinski
$140 AUD in 2 days
7.5
7.5

Hello, I have thoroughly reviewed your project description and am confident in my ability to assist you in completing it successfully. I believe it would be highly beneficial to delve deeper into the job specifics to determine the most effective way forward. I am open to scheduling an interview at your convenience, and I genuinely appreciate the chance to collaborate with you on this project. Your response is eagerly anticipated, and I'm excited about the prospect of working together. Thank you for considering my proposal. Looking forward to your prompt reply! Best regards Rekha!!!
$250 AUD in 7 days
7.9
7.9

Hi I am a proactive technical webmaster with expertise in backend optimization, local SEO, and site performance. I can conduct a thorough audit to identify technical debt, resolve structural issues, and ensure stability, security, and compliance. My approach emphasizes manual optimization, clean configurations, and strategies to strengthen your local Australian search presence. Let’s discuss in chat as I have some queries to ask regarding the project to proceed further.
$160 AUD in 7 days
7.2
7.2

Hello !! How are you? I have read your entire project requirements. I give you the best WordPress & WooCommerce configurations at a low cost. I have developed many websites. Please assign this work to me. I will give 100% satisfaction work.
$130 AUD in 3 days
7.3
7.3

Hi there, I’ve carefully reviewed your project and I’m confident I can help you achieve higher Google rankings, improved visibility, and consistent organic traffic using 100% white hat SEO. I’m SEOLeadership on Freelancer with 352+ reviews, a 4.9 rating, and 99% job success, which reflects my focus on delivering real and long-term results. I’ve been working in SEO since 2018 and understand what it takes to rank in today’s competitive search environment. My approach is simple and result-driven: • Complete website audit to find SEO gaps • Smart keyword research based on intent and competition • On-page optimization (meta tags, headings, content) • Google Search Console setup and indexing improvements • High-quality manual backlinks (no spam or automation) • Competitor analysis to beat top rankings I focus on safe and steady growth so your rankings improve and stay stable over time. I provide clear weekly updates so you can track progress easily. If you share your website URL, I can give you a quick analysis and roadmap. Let’s connect and get started. Thanks SEOLeadership
$70 AUD in 31 days
7.4
7.4

Hi, I understand your requirement and can handle this project with a clean, professional approach focused on performance and usability. I have 3+ years of experience working with WordPress and WooCommerce, delivering solutions that are reliable and easy to manage. For your project, I will conduct a comprehensive technical audit to identify "Technical Debt" while ensuring the site's backend health and local SEO capabilities are optimized. One suggestion is to focus on replacing generic RankMath variables with targeted text to improve search relevance. I’ve worked on similar projects where a detailed audit led to a 40% improvement in site speed and search rankings. I can complete this audit within 10 hours and transition into ongoing site management seamlessly. Thanks,
$70 AUD in 2 days
7.0
7.0

As an experienced Graphic and Front-End Designer, I've evolved into a multifaceted WordPress and HTML Specialist, perfect for your Phase 1 project. I'm well-versed with the tools and techniques needed to perform comprehensive technical audits, optimize site infrastructure and bolster SEO. These aren't just empty claims; my work echoes this proficiency - clean, professional, and aligned with business goals. Let's advance beyond the technical prowess. Hiring me would mean working with an individual who prides themselves on long-term success, speeds up your project through multiple revisions without compromising on quality and is always committed to providing a satisfactory outcome. Let's chat more about how I can position your Australian website as a dominant player in local search presence!
$100 AUD in 7 days
6.8
6.8

From what you've described, it seems like you're looking for an experienced and dedicated WordPress professional who can manage the backend of your Australian website, and optimize it for local SEO. With over 10+ years in the industry, specializing in PHP, Wordpress and Web Development at Carol Data Technology, I believe I'm the ideal candidate for this role. My past work includes conducting comprehensive technical audits, resolving technical issues and optimizing website performance to improve ranking. A notable experience I've had recently was with a client who wanted an audit of their site similar to what you're looking for. Through my analysis, I identified opportunities for technical improvement and developed a roadmap that not only optimized their site but also enhanced its local search presence. Being Google certified (Google Search Console and Tag Manager), I understand the criticality of having permanent, primary admin control which I'll take care of diligently. Moreover, my familiarity with SiteGround environment ensures I can provide continuous monitoring to ensure security and uptime. I'm confident that my diverse skillset & pragmatic approach would prove valuable at every step in strengthening your website's infrastructure & our local search presence. I look forward to the opportunity of leveraging my abilities to help your business succeed!
$140 AUD in 7 days
7.3
7.3

carlton, Australia
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