GEM CONNECT Website Renovation: Innovate and Develop New Look and Feel for Social Education, Arts, and Innovation Company for Professional Youth, average age 22-25 years old

GEM Connect ([login to view URL]) supports young people to improve decision-making through enhancing emotional wellbeing. We are an education and support organisation with an external online community, providing a digital platform to deliver our services. The outcomes of our education and support model mobilise youth towards personal action for social change (practical activism, artistic expression, social movements, etc.) Most of our online users are referral-based, sent by friends and family who use GEM’s services or know someone that has. Visitors usually ‘find’ our website after they have spoken to someone about GEM.

Our slogan is ‘Feel. Think. Do!’

GEM sends out monthly E-newsletters and weekly community notices, hosts weekly interactive webinars using Zoom, runs local and international youth outreach projects, and provides tailored coaching for 18-30 year olds as our key service. We offer an album made up of tracks incorporating binaural beats meditation music as our product, targeted at all ages.

We need a web designer to repurpose our existing website, with a focus on redesigning its UX and look and feel. Our website is hosted by [login to view URL] and is a WordPress site. Developed in 2018 it was good as a shopfront. Since then, our social enterprise has shifted with what it needs to offer clients.

Recently, changes to the website were bandaged over by in-house staff and contractors, not properly repurposed to provide functionality to a youth audience. As a consequence, the site is now very slow to load on all pages, there are plug-ins that are not needed and taking up space, multiple pages no longer in use, an outdated logo that can’t be changed due to the complexities of updating the design template and main menu tabs (as they were initially built), stock images that no longer suit our community-based approach, a coaching booking calendar not properly synced with any other systems, and various features that either need removal or clarity on their purpose.

We seek a truly innovative and creative web designer (and strategist) that can grasp our vision and then align with company values to help us revamp our current website to be: youth-friendly, aesthetically vibrant, synced with our other systems, and with more direct calls to action as part of its hoped-to-be seamless UX. We are open to proposals to improve and update our current WordPress back-end depending on its current use and functionality, or to proposals for a different solution for us (e.g. Shopify with blogs/functionality we already pay for, etc.).


Primary Pages

- Newsletter Sign-up & Newsletter Archive page (We use Go-Daddy platform)

- Webinar Information page & Registration/consent form

- Pages with information/registration/consent forms for current/past Youth Projects

- Coaching Information page & Booking System with easy-to-use registration and consent, calendar, and payment portal (incorporating currency conversion), synced with organisational emails

- Links to our socials (Instagram, Facebook, & LinkedIn)

- Links to our Shopify store ([login to view URL])

- Blog

Secondary Pages

- About Us section with pages on our story, team, who we are/what we do

- GEM Journeys/Testimonials

- Resources section (online Amazon library to promote recommended e-books, etc.)

- Information/sales for our music

- Support (‘Get Help’)

- Contact/Work with Us

- ‘Marketplace’ where our online community can interact with one another and ‘trade’ their artwork, etc.

- Faster loading speeds (WordPress was paid to maintain the backend, with still no changes).

Homepage - Direct Call To Action

- Sign up to Newsletter

- Sign up to weekly Webinars (education events & community support)

- Promotion/Registrations for our Youth Projects

Importantly, we need to self-manage content and don’t want to change hosting (as paid upfront). We have trademarked logos, graphics, and content up to date and available.

Compétences : Design de site internet, WordPress, Design d'expérience utilisateur, Website Build, Customer Strategy

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Concernant l'employeur :
( 0 commentaires ) Sydney, Australia

Nº du projet : #26919897

40 freelance font une offre moyenne de $1313 pour ce travail

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