Comprehensive Web & Content Overhaul for Professional Firm

Website Redesign + Full Content Rewrite (Professional Services Firm) Project Description We are looking for an experienced web designer with strong copywriting ability (or a small team) to deliver a complete website transformation. This is not a minor update. We require: * A full visual redesign * A complete rewrite of all website content * A clear restructure of pages, messaging, and user flow The goal is to create a modern, premium, conversion-focused website that reflects a professional, multi-location firm servicing clients both locally and Australia-wide. ⸻ Objectives * Present a professional, structured, and credible brand * Move away from a basic/local feel to a modern advisory firm * Increase qualified enquiries and booked appointments * Improve clarity, navigation, and user experience * Build a website that feels scalable and future-ready ⸻ Target Audience * Small to medium business owners * Startups and growing companies * Individuals requiring accounting and tax services Users will be comparing multiple firms, so the website must stand out immediately as more professional and trustworthy. ⸻ Scope of Work 1. Full Website Redesign * Modern, clean, high-end design * Strong UX and intuitive navigation * Conversion-focused layout with clear calls to action * Mobile-first approach ⸻ 2. Full Content Rewrite (Critical) You will be responsible for rewriting all website content, including: * Homepage * About page * Services pages * Location pages * Contact page * Australia-wide / virtual services page Content must: * Be clear, professional, and confident * Avoid generic “accounting firm” language * Use a natural Australian tone * Focus on trust, experience, structure, and long-term relationships * Highlight advisory capability, not just compliance ⸻ 3. Website Structure The new website should include: * Home (conversion-focused) * About * Services (clearly segmented) * Locations (separate pages for SEO) * Virtual / Australia-wide services page * Contact page ⸻ Homepage Requirements The homepage must include: * Strong headline and positioning above the fold * Clear value proposition (not generic) * Trust indicators (experience, credentials, locations) * Service segmentation (individuals, business, startups) * Locations overview (multiple offices + Australia-wide) * Leadership/profile section to build trust * Simple “how it works” process * Testimonials or social proof * Strong and repeated calls to action ⸻ Design Direction * Modern, minimal, clean * Premium look and feel (not templated) * Professional but approachable * Strong use of whitespace * Easy to read and navigate * Mobile-first design Avoid generic templates or stock-standard designs. ⸻ Functional Requirements * Online booking integration (e.g. Calendly or similar) * Fast loading speed * Fully responsive across all devices * SEO-friendly structure * Contact forms ⸻ Positioning (Important) Most websites in this space look: * Basic * Generic * Compliance-focused We want to position as: * Structured and professional * Multi-location * Advisory-focused * Modern and system-driven Your work must reflect this in both design and content. ⸻ Deliverables * Full website design (all pages) * Fully rewritten website copy (ready to publish) * Mobile-responsive layouts * Final build (WordPress preferred, open to recommendations) * Basic on-page SEO setup * Booking and contact integrations ⸻ Important * This must not look like a template website * We are not looking for the cheapest option * We are looking for quality, clarity, and strategic thinking * You must be able to contribute to both design and content ⸻ To Apply Please include: 1. Examples of websites where you handled both design and copywriting 2. A short explanation of your approach to this project 3. Timeline and total fixed price 4. Confirmation you will personally complete the work (preferred) ⸻ Ideal Candidate * Strong design skills (modern, premium) * Strong copywriting ability * Experience with professional services websites * Understands UX, conversion, and structure * Can think beyond just building a site ⸻ Future Work If this project is successful, there will be ongoing work including: * Landing pages * Marketing assets * Website updates

Project ID: 40419318