DOWNLITE just released a new youtube video that showcases energy savings by using a down comforter. With so many 'green' articles being written we figured it was time to shed light on a real energy saver that goes 'beyond the light bulb'. The trutch is that a typical down comoforter can easily allow you to lower your thermostat 5 degrees plus (And for every one degree a thermostat is lowered - you can receive a 3 percent savings on your heating bill). With energy consumption and conservation so important in everyone's eyes - it made sense for DOWLITE to create a video to promote the savings. Being that no one likes to be lectured to we wanted to do something fun and creative - so we made a political spoof ad mocking both Obama and McCain - basically touting the real 'energy solution'.
We literally just released the video on YouTube and want help to spread the word on the video in a white hat and ethical SEO format.
So basically we want PR and Web Promotion experts to bid on a project to get it blasted on the internet and hopefully covered by bloggers, environmental blogs, newspapers, magazines, etc...of course with a main focus of getting web links and visitors pointing at the video.
We have a small budget for this project and would love to receive a formal plan and quote on how you would take this gig and run with it.
Keeping in mind that the ad goes stale after the elections - we need a project going live within days.
We prefer American based firms for this grassroots PR effort.
p.s. we manufacturer most of our bedding in Cincinnati, Ohio and have many articles on how green down bedding is ([url removed, login to view]). Our main spin off content site for this project is www.energyefficientbedding.com. Finally - and probably most important - the video is located at:
[url removed, login to view]