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My current website has grown unwieldy, so I’m ready for a complete refresh that makes it clean, intuitive, and visually aligned with my brand vision. The job centres on three priorities: • Streamline the navigation so visitors—both consumers and business clients—can reach key pages in as few clicks as possible. • Restructure the content layout for a clear hierarchy and effortless reading flow. • Refine the overall user-interface design into something modern, responsive, and friendly on any device. Alongside the simplification, I need a full rebrand package: a new logo, an updated colour scheme, and fresh typography that work cohesively together. Once approved, these elements should be documented in a concise style guide so future updates remain consistent. Deliverables: 1. Initial audit of the existing site pinpointing pain points in navigation, layout, and UI. 2. Three visual mood-board options for logo, colour palette, and typeface direction. 3. Final logo (vector + web formats), colour codes, and typography specs. 4. Wireframes or high-fidelity mock-ups showing the simplified site structure. 5. Implementation plan or direct front-end build (depending on your skill set) ensuring the new design functions flawlessly across desktop, tablet, and mobile. 6. Style guide (PDF or web-based) summarising brand assets and usage rules. I am open to the creative route you suggest as long as the end result feels lighter, clearer, and instantly engaging for both audience segments. Please share relevant portfolio links and outline your proposed timeline and process so we can get started.
Project ID: 40647985
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367 freelancers are bidding on average $414 USD for this job

Hi, this sounds like a strong fit. I can help you simplify the site structure, clean up the reading flow, and create a refreshed brand system that feels modern and consistent across devices. My approach would be: quick audit first, then moodboard directions, then logo/visual system, then wireframes/mockups, and finally the implementation plan or front-end execution based on your preferred route. If you share your current website and 1-2 reference styles you like, I can outline the best direction clearly.
$500 USD in 7 days
9.8
9.8

Could you please share the current website URL and any existing brand assets so I can review the current navigation, content structure, and visual identity? Do you have analytics or user feedback identifying any existing navigation or usability pain points, and are there specific pages that must remain prominent for consumer and business audiences? Would you like the three mood-board directions to explore distinctly different styles, and do you have any preferred or excluded colours, fonts, or logo concepts? Also, please confirm whether you need the approved design implemented directly on the existing platform, the preferred platform/tech stack, the approximate number of pages, and your target timeline for the audit, design, revisions, and final build.
$500 USD in 7 days
9.3
9.3

Hi there, We understand you're looking to refresh your website with a clean, intuitive, and visually aligned design that streamlines navigation, restructures content, and refines the user interface for a modern and responsive experience. Our team at Webbook Studio has experience in similar projects, such as the website redesign for a web/digital agency using PHP and custom design, and the development of a learning platform website for children with a focus on clear hierarchy and effortless reading flow. With 17 years of experience and a 5.0 rating across 458 reviews, we're confident in delivering a high-quality rebrand package, including a new logo, updated color scheme, and fresh typography, along with a concise style guide for future consistency. What is your current website's technology stack, and are there any specific design or branding elements you'd like to retain or draw inspiration from in the rebranding process? Feel free to message us to discuss the details! — Webbook Studio
$540 USD in 10 days
9.2
9.2

Hi — Elias here from Miami. I understand you’re looking to refresh your website to make it cleaner and more intuitive. This is a common goal for businesses wanting to enhance user experience. The real challenge often lies in simplifying the existing structure while retaining essential functionalities. What usually matters most here is ensuring the design remains user-friendly and integrates smoothly with back-end processes. A common issue in projects like this is effectively managing state, especially with multiple user roles and workflows. My approach would involve creating a streamlined architecture that prioritizes maintainability and future scalability. I would focus on wireframing to visualize the new layout and gather feedback early, followed by iterative design and development to ensure alignment with your vision. I’ve worked on similar redesign projects, transforming complex sites into user-friendly platforms without sacrificing functionality. A few questions to better understand the scope: Q1 – What specific functionalities do you want to retain or enhance in the new design? Q2 – Are there particular user roles or workflows that need special attention? Q3 – How do you envision your site's scalability in the next few years? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$500 USD in 5 days
8.6
8.6

I specialize in revamping websites to enhance user experience and align with brand vision. I'll audit your current site, create visual assets like logos and color palettes, and design a modern, intuitive layout. With a focus on user-friendly navigation and responsive design, I'll ensure the website captures your brand ethos. Additionally, I'll provide a style guide for consistent branding and can assist with front-end development. Let's work together to transform your online presence into a compelling digital experience.
$675 USD in 5 days
8.8
8.8

With experience in website redesign and branding, I understand the need to refresh your site for better user experience and brand alignment. I have successfully streamlined navigation and revamped UI for similar projects. How do you envision the tone of your brand reflecting in the new design? Regards, Yogesh Kumar
$340 USD in 9 days
8.5
8.5

Hey, You are looking for Website Rebrand & Simplification. "Lets Gets Started, I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in design, Illustration, Photoshop, Graphic Design, Logo Design and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! SAHIL
$250 USD in 1 day
8.4
8.4

With over a decade of experience in web design and development, I can offer you a comprehensive solution that will meet all your rebranding and simplification needs. My expert knowledge in WordPress, Magento, and Shopify aligns perfectly with your project requirements for a cleaner, more intuitive website. I will masterfully eradicate pain points, streamline navigation for quicker access to key pages, and restructure content in a way that ensures impeccable readability and flow. As a seasoned designer well-versed in graphic designs, I am more than capable of creating stunning visual mood-boards that will give you options for logo, colour palette, and typography direction. My adeptness in HTML and web design allows me to further enhance the user-interface of your site ensuring it is not only attractive but responsive on all devices. I understand the need for consistency which is why I always provide my clients with an extensive style guide like the one you require. Moreover, my diverse skills set means I can take manage every aspect of the project from initial audits to high-fidelity mock-ups right down to implementation and front-end build if necessary. As a freelancer passionate about helping businesses grow through exceptional branding and design, I assure you an outcome that not only surpasses your expectations but also engages your audience effectively.
$700 USD in 7 days
8.2
8.2

Hello, Hope you are doing well, I’ll begin with a UX/UI audit and three creative directions, then develop the approved branding into wireframes/high-fidelity designs and a polished responsive implementation. With 10 years of UI/UX, branding, and front-end development experience, I can handle the process from audit and concept through final build and documentation. Let’s chat to review your existing website, discuss the two audience groups, and I’ll share relevant work and a clear project timeline. thank you Regards Gaurav Garg
$500 USD in 7 days
8.6
8.6

Your brief is clear, and I like the focus on making the experience lighter and easier for both audience segments. I can take care of the rebrand side as well as the UX/UI simplification so the navigation, layout, and visual identity all work together instead of feeling patched over. You’ll get a structured process with audit findings, concept directions, polished brand assets, and responsive design thinking throughout. Happy to review the current site and suggest the cleanest route forward.
$500 USD in 7 days
8.1
8.1

As an AI-powered software company with a heavy focus on web development, I believe our skills and expertise position us perfectly for your website rebrand and simplification project. Drawing from our background in building intuitive and streamlined web apps, we can tackle the three main components of your website refresh with precision: navigation streamlining, content restructuring, and user-interface redesign. Furthermore, if required, we can build an implementation plan that will ensure these changes function flawlessly across all devices. When it comes to rebranding, we have honed our skills in visuals too. We'll provide you not only with an updated logo that symbolizes your brand vision but also three visual mood-board options for a new color palette and typography to choose from. We’ll then integrate these elements beautifully into a modern and responsive design that remains friendly on any device. Finally, let’s not forget about sustainability. Our team will compile everything into a concise style guide for future consistency. Whether you need excel with wireframes or high-fidelity mock-ups, we have enough knowledge in Graphic Design, HTML, User Interface/IA, Web Design & Development to meet your expectation. With our technical prowess and commercial background, you can trust us to create a design that feels lighter, clearer, and instantly engages your audience in the best way möglich. Get ready to realzie your vision!
$250 USD in 2 days
8.2
8.2

Dear , I am excited about the opportunity to work on your project for a complete website rebrand and simplification. I understand the importance of streamlining navigation, restructuring content layout, and refining the user interface to align with your brand vision. My approach includes conducting an initial audit to identify pain points, presenting three visual mood-board options for the logo and design direction, and delivering a final logo in various formats along with a comprehensive style guide for future consistency. I will also create wireframes or high-fidelity mock-ups to showcase the simplified site structure and ensure seamless functionality across all devices. Additionally, I will provide an implementation plan or directly handle the front-end build. I am committed to delivering a design that is modern, responsive, and visually engaging for your target audience. Please review my portfolio for relevant examples of my work, and let's discuss your preferred timeline and process to kickstart this project. Looking forward to the opportunity to collaborate with you. Sincerely, https://www.freelancer.com/u/Microlent
$500 USD in 10 days
7.8
7.8

With a thorough understanding of your need for a website refresh focusing on streamlined navigation, clear content hierarchy, and modern UI design, I bring expertise in UX/UI design and branding. Could we explore incorporating interactive elements for enhanced user engagement? Regards, Rakibul Hoque
$250 USD in 2 days
8.0
8.0

Hey, i will build a clean and professional multi page responsive website for your business that is focused on improving their online presence, building trust, and helping them get more clients and bookings I will work directly on the required platform/account to audit and restructure your existing website with simplified navigation, clear content hierarchy, modern responsive UI, and a cohesive new brand identity. I will also create a refreshed logo, colour palette, typography system, wireframes or high-fidelity designs, and a concise style guide so your future updates remain consistent across desktop, tablet, and mobile. i am interested to doing this work and i am agree with your budget Do you already have a preferred design style or any reference websites you want me to follow for your project? portfolio: https://www.freelancer.com/u/Hammadhassan21 Best Regards: Hammad Hassan
$400 USD in 12 days
7.8
7.8

✍️ Hi, I will build your artist-focused platform using Webflow to ensure a sleek, modern, and responsive website. I recently developed an interactive music industry portfolio site that showcases professional discographies and biographies perfectly. Your vision deserves a clean layout that highlights your engineering credits and attracts new talent effectively. I am ready to start right away. Estimated timeline: 7–10 days Budget: $450 Let's discuss and get started. - Ajhar
$500 USD in 7 days
7.8
7.8

Do you have a preference for the overall mood or feeling of the new design—like more minimal, playful, or professional? Whenever you're available, drop me a message and we'll go over everything before starting.
$450 USD in 9 days
7.5
7.5

Hello, I have carefully reviewed your website rebrand and simplification requirements and understand the focus on clearer navigation, stronger content hierarchy, responsive UI, and a cohesive new brand identity. successfully implement this project from start-to-finish. Let's come together and create a platform that not only propels your business but also stands out prominently within the marketplace. Awaiting for your positive response. Thanks >>>>>>>We have developed the exact similar application which you need and we can share that over chat or we can arrange a meeting to discuss further <<<<<<
$294 USD in 9 days
7.4
7.4

Dear Sir, I can redesign and rebrand your website, but first I need to know which tech stack is it built upon at present. I would suggest HTML5/CSS simple tech stack with great SEO and an appealing design for you. We can also go with Wordpress if you want. Ready to start.
$700 USD in 14 days
7.5
7.5

Hello, I’ve reviewed your rebrand and simplification goals, and I’m confident I can turn the current site into a cleaner, easier-to-navigate experience with a polished visual identity. Your need for clearer hierarchy, fewer clicks, and a modern responsive interface aligns well with my web design and UI/UX work. I can start with a full audit, then create mood boards covering Graphic Design and Branding directions, followed by Wireframes for the improved structure. From there, I’ll finalize the logo, color system, typography, and a concise style guide, with mockups or a front-end implementation plan that ensures the new experience works smoothly across all devices. I can share relevant portfolio examples and map this into a clear 12-day process starting immediately. Would you like the refreshed structure optimized more for consumer conversions, business inquiries, or both equally? Best regards, KANIKA
$650 USD in 12 days
7.1
7.1

Hello!, I am a US-based senior software engineer(frontend, backend, ecommerce, etc) with 15 years of experience in website design, branding, UI/IA, HTML, wireframes, and web development. I read your project carefully, and the goal is clear: your current site has grown unwieldy, and you need a cleaner, simpler rebrand that feels intentional, easy to navigate, and stronger for your business. I’d handle this in practical phases: 1) Review the current site, content, and brand direction 2) Simplify the information architecture and page flow 3) Create wireframes and a clean visual direction 4) Build, test responsiveness, and polish the final details I’ve done similar redesign and rebrand work for service brands, SaaS sites, and content-heavy business websites. A few relevant examples: Northline Studio, HarborPeak Consulting, Redwood Ledger, and a small ecommerce refresh for Blue Cedar Supply. Could you please clarify the following questions to help me better understand the project? 1) Which pages are most important to keep, merge, or remove? 2) Do you already have updated branding assets, or should I help define the new visual direction too? 3) What’s the main conversion goal for the new site: inquiries, bookings, sales, or something else? I’m the kind of freelancer who pays attention to the details most people skip, and that usually makes the difference between a decent site and one that actually feels right.
$650 USD in 3 days
7.0
7.0

Jensen Beach, United States
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