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Website Redesign + Full Content Rewrite (Professional Services Firm) Project Description We are looking for an experienced web designer with strong copywriting ability (or a small team) to deliver a complete website transformation. This is not a minor update. We require: * A full visual redesign * A complete rewrite of all website content * A clear restructure of pages, messaging, and user flow The goal is to create a modern, premium, conversion-focused website that reflects a professional, multi-location firm servicing clients both locally and Australia-wide. ⸻ Objectives * Present a professional, structured, and credible brand * Move away from a basic/local feel to a modern advisory firm * Increase qualified enquiries and booked appointments * Improve clarity, navigation, and user experience * Build a website that feels scalable and future-ready ⸻ Target Audience * Small to medium business owners * Startups and growing companies * Individuals requiring accounting and tax services Users will be comparing multiple firms, so the website must stand out immediately as more professional and trustworthy. ⸻ Scope of Work 1. Full Website Redesign * Modern, clean, high-end design * Strong UX and intuitive navigation * Conversion-focused layout with clear calls to action * Mobile-first approach ⸻ 2. Full Content Rewrite (Critical) You will be responsible for rewriting all website content, including: * Homepage * About page * Services pages * Location pages * Contact page * Australia-wide / virtual services page Content must: * Be clear, professional, and confident * Avoid generic “accounting firm” language * Use a natural Australian tone * Focus on trust, experience, structure, and long-term relationships * Highlight advisory capability, not just compliance ⸻ 3. Website Structure The new website should include: * Home (conversion-focused) * About * Services (clearly segmented) * Locations (separate pages for SEO) * Virtual / Australia-wide services page * Contact page ⸻ Homepage Requirements The homepage must include: * Strong headline and positioning above the fold * Clear value proposition (not generic) * Trust indicators (experience, credentials, locations) * Service segmentation (individuals, business, startups) * Locations overview (multiple offices + Australia-wide) * Leadership/profile section to build trust * Simple “how it works” process * Testimonials or social proof * Strong and repeated calls to action ⸻ Design Direction * Modern, minimal, clean * Premium look and feel (not templated) * Professional but approachable * Strong use of whitespace * Easy to read and navigate * Mobile-first design Avoid generic templates or stock-standard designs. ⸻ Functional Requirements * Online booking integration (e.g. Calendly or similar) * Fast loading speed * Fully responsive across all devices * SEO-friendly structure * Contact forms ⸻ Positioning (Important) Most websites in this space look: * Basic * Generic * Compliance-focused We want to position as: * Structured and professional * Multi-location * Advisory-focused * Modern and system-driven Your work must reflect this in both design and content. ⸻ Deliverables * Full website design (all pages) * Fully rewritten website copy (ready to publish) * Mobile-responsive layouts * Final build (WordPress preferred, open to recommendations) * Basic on-page SEO setup * Booking and contact integrations ⸻ Important * This must not look like a template website * We are not looking for the cheapest option * We are looking for quality, clarity, and strategic thinking * You must be able to contribute to both design and content ⸻ To Apply Please include: 1. Examples of websites where you handled both design and copywriting 2. A short explanation of your approach to this project 3. Timeline and total fixed price 4. Confirmation you will personally complete the work (preferred) ⸻ Ideal Candidate * Strong design skills (modern, premium) * Strong copywriting ability * Experience with professional services websites * Understands UX, conversion, and structure * Can think beyond just building a site ⸻ Future Work If this project is successful, there will be ongoing work including: * Landing pages * Marketing assets * Website updates
Project ID: 40416698
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169 freelancers are bidding on average $179 AUD for this job

Hi, I can create a modern and conversion-focused website that captivates your target audience from the first click. With over 9+ years of experience in web design and a strong background in copywriting, I specialize in crafting professional services websites. My approach will ensure a clean, intuitive layout along with compelling, tailored content that speaks directly to your clients. I prioritize user experience and clarity, making sure that the site stands distinct from competitors. My work includes full responsive design, SEO-friendly layouts, and strategic calls to action that drive conversions. Let’s discuss your vision further! Best Regards, Priyanka
$250 AUD in 2 days
8.4
8.4

With a unique blend of creative design and technical excellence, my team and I have the expertise needed to deliver a comprehensive web overhaul that aligns perfectly with your vision. Over the past 7 years, I've successfully redesigned numerous websites while ensuring the content matches the new look and feel of the site. This means I can expertly contribute to both the design and content aspect of your project. To show my approach, we’ll start with understanding your requirements deeply and develop features that will move your professional firm from its current basic/ compliance-focused feel to a modern advisory firm. To achieve this, our design direction is driven by simplicity, professionalism, approachability and whitespace use for easy reading and navigation while still giving it a modern touch. You seek an organically grown look & feel rather than a templated or generic one—exactly what we stand for! My strong command over HTML can effectively be utilized for fast loading speed and SEO-friendly structure of site. In addition, I’ll apply my experience in using clear language that avoids verbose ‘accounting parlance’ to effectively communicate your key messages to your target audience. Utilizing my skills in content writing with an Australian tone, let's highlight your firm’s strengths: trustworthiness, experience, structure, long term relationships alongside advisory capacity not just compliance.
$90 AUD in 7 days
8.1
8.1

I see you are looking for a comprehensive overhaul to professionalize your firm's web presence. Given the scope of a full site refresh, I can ensure your design is updated, your content is structured for impact, and the underlying technical performance is fully optimized. With 15 years of experience, I specialize in both the design and technical side of web development. My background in HTML, CSS, PHP, and platforms like WordPress and Webflow means I can handle everything from layout changes and UI improvements to onsite SEO and performance tuning without needing to outsource pieces of the project. I can complete this overhaul for $119.18 within a 1-day turnaround to get your firm back on track immediately. Send me a message so we can discuss the specific content updates you need and get started.
$119.18 AUD in 1 day
8.1
8.1

Hi, This is exactly the kind of transformation I specialize in—turning basic service websites into premium, conversion-focused platforms that position firms as trusted advisors, not just service providers. I handle both design and copywriting, ensuring the messaging and UX work together. My approach starts with restructuring your site around user intent (business owners, startups, individuals), then crafting clear, confident copy with a natural Australian tone. From there, I design a clean, high-end interface focused on trust signals, service clarity, and strong CTAs. I’ve worked on similar professional service websites where I managed full redesign + content, improving enquiry rates and overall brand perception. Timeline: 3–4 weeks Fixed Price: $1300 I’ll personally handle the entire project—strategy, design, and content. Happy to share relevant work and walk you through my process. Best Regards Nikhil...
$140 AUD in 7 days
8.0
8.0

Hi, As an experienced web designer and copywriter, I approach projects like this as full transformations rather than surface-level redesigns. Your brief clearly calls for a shift in positioning from a standard accounting presence to a structured, advisory-led firm and that requires aligning design, messaging, and user flow from the ground up. I focus on building a premium, modern interface supported by clear, confident copy that immediately establishes credibility and guides users toward action. My process begins with restructuring the site architecture and mapping user journeys, followed by wireframing and conversion-focused copywriting. This ensures every page has a purpose before design begins. The content will reflect a natural Australian tone, avoid generic industry language, and emphasise advisory strength, multi-location presence, and long-term client relationships. From there, I design and develop a fast, mobile-first WordPress site with seamless booking integration, strong SEO foundations, and a scalable structure. I handle both design and content personally to maintain consistency and quality across the entire project. A timeline of 1-2 week is typical for a project of this scope, depending on feedback stages. The end result will be a website that feels deliberate, premium, and built to convert not just another template in the market. Regards, Aqsa.
$200 AUD in 7 days
7.9
7.9

Hello, With 15+ years of experience in web development and content writing, I can deliver a complete premium redesign for your professional services firm — including strategic UX, modern responsive design, and fully rewritten conversion-focused copy. I understand how to position advisory firms beyond “basic accounting websites” by building trust, authority, and scalable brand perception. I’ll also share relevant projects where I handled both design and copywriting in one-to-one live chat. Key Deliverables: • Complete custom website redesign (non-template) • Full professional copy rewrite for all pages • Conversion-focused UX & SEO-friendly structure • Mobile-first WordPress development • Booking integration, forms & fast-loading optimization • Multi-location and Australia-wide positioning strategy • Basic on-page SEO setup & scalable architecture I personally handle both development and content strategy, ensuring consistency, quality, and clear communication throughout the project. Regards, Abhijeet
$140 AUD in 7 days
8.0
8.0

Hi, I’ll transform your firm’s website with a premium redesign and a full content rewrite that positions you as a structured, advisory‑focused brand. I’ll craft clear messaging, modern UX, and conversion‑driven layouts, plus integrate booking, SEO, and responsive design. Do you have preferred tone samples or competitor sites you’d like me to benchmark? Let's discuss in chat to proceed further.
$140 AUD in 7 days
7.2
7.2

I WILL TURN YOUR FIRM INTO A PREMIUM, ADVISORY-FIRST DIGITAL BRAND THAT WINS TRUST IN SECONDS. With 12+ years delivering high-converting websites for professional services, we handle both design + copywriting—transforming generic sites into structured, authority-driven experiences. Our Approach (Strategy → Design → Copy → Build): Discovery & Positioning: refine messaging for advisory-led, multi-location firm UX & Structure: conversion-focused sitemap (Home, About, Services, Locations, Australia-wide, Contact) Premium UI Design: clean, modern, whitespace-driven, non-templated layouts (Figma) Full Copy Rewrite: clear, confident, Australian tone—focused on trust, outcomes, and long-term relationships Build: WordPress (fast, scalable, SEO-ready) + booking (Calendly) + forms Homepage Focus: Strong above-the-fold positioning → value proposition → trust signals (experience, credentials, locations) → segmented services → leadership → process → testimonials → repeated CTAs What Sets Us Apart Real experience in accounting/advisory websites Copy that differentiates (not generic compliance language) Clean systems thinking (scalable structure for growth) Pixel-perfect, fast, mobile-first builds Deliverables: Full design, complete rewritten copy, responsive WordPress site, SEO setup, booking integration Portfolio links available on request. We handle everything end-to-end and are ready to start immediately.
$240 AUD in 10 days
7.3
7.3

As a well-rounded professional, I am equipped with the skills and the experience required to overhaul your website to meet your strategic objectives. With 8+ years of experience as a Graphic and Front-End Designer and explicit proficiency in Adobe Photoshop, Illustrator, WordPress, HTML, and UI/UX best practices, I bring both design and content expertise to the table. My work ethos is rooted in commitment to quality, fast delivery and long-term success -- qualities essential for delivering your project within your specified timeline. Lastly, my diverse skill sets include functional requirements such as online booking integration (e.g. Calendly), fast loading speed and SEO friendly structures; fulfilling the technological benchmarks crucial for ensuring optimal user experiences. Trust me with this project let's create a website optimization solution that doesn't just serve immediate needs but also stands the test of time.
$250 AUD in 7 days
7.2
7.2

Hi, I understand your requirement to transform your website into a modern, premium, and conversion-focused platform, which is essential for a professional services firm like yours. I have over 3 years of experience in web design and content creation, successfully delivering comprehensive redesigns that enhance user engagement. For your project, I propose a complete visual overhaul combined with a thorough, strategic rewrite of all content, ensuring that it reflects a credible and professional brand. One suggestion is to incorporate client testimonials prominently on the homepage to build trust and showcase your expertise. I've worked on similar projects where my efforts led to significant increases in qualified inquiries and improved user retention. I can complete this within 4 weeks, ensuring all elements align with your vision for a scalable website. Quick question: How do you envision integrating online booking functionalities within the new design? Thanks,
$70 AUD in 2 days
6.9
6.9

Hi, I can deliver a complete website transformation that combines premium design with strategic, conversion-focused copywriting tailored for a modern advisory firm. I have experience handling both design and content for professional services websites, focusing on positioning businesses away from generic, compliance-only messaging toward a more structured, high-trust advisory presence. My approach starts with restructuring your site architecture and messaging to clearly communicate value, credibility, and differentiation. I then design a clean, modern interface with strong UX, mobile-first layouts, and clear conversion pathways. The copy will be rewritten in a confident, natural Australian tone, highlighting expertise, long-term relationships, and advisory strength rather than generic service descriptions. I’ll ensure the final build is fast, SEO-friendly, fully responsive, and integrated with booking tools and contact systems. I handle the full process personally—from strategy and copy to design and final build—ensuring consistency and quality throughout.
$100 AUD in 7 days
6.9
6.9

As an expert in Shopify, WordPress, and Web Development Technologies, I offer a comprehensive redesign and content rewrite for your professional services website. I will create a modern, conversion-focused site reflecting your firm's credibility. I'm ready to start RIGHT AWAY and transform your online presence. Regards, Pooja
$200 AUD in 4 days
7.0
7.0

Hello, I understand you need a full redesign and content rewrite for your professional services website, aiming for a clean, modern, and fully professional look. A key challenge is ensuring the new content and design perfectly reflect your brand’s expertise and trustworthiness while engaging visitors effectively. With over 10 years of experience in Laravel, Vue.js, React.js, and content optimization, we are well-equipped to deliver a seamless, high-impact website overhaul. You can check samples from our work at https://www.freelancer.com/u/eliaa Looking forward to hearing from you.. Best Regards, Elia Fawzy.
$250 AUD in 7 days
6.8
6.8

With over a decade of experience in web development and digital transformation, I bring the perfect mix of skills required for this project. I have a deep understanding of not only front-end web development but also the back-end structure and search engine optimization that are critical for improving your website's visibility and conversions. By choosing me, you are getting more than just a web designer – you're getting a versatile digital partner who can lead all aspects of this project. My comprehensive service includes not just a full-website redesign but also a complete rewrite of your content, blending my developer skills with my exceptional copywriting abilities. Furthermore, being proficient in WordPress, I can ensure your new site is not only visually stunning but also easy to update. With me Knockingknocking on your team, be assured of a website that is impactful, future-ready and caters effectively to your target audience. Let's turn your vision into reality!
$290 AUD in 15 days
6.4
6.4

Hello there, I appreciate the opportunity to work on this project. I can deliver a complete website transformation including premium design, full content rewrite, and strategic restructuring to position your firm as a modern, advisory-focused brand. With strong experience in professional services websites, I will create a clean, conversion-driven WordPress site with clear messaging, intuitive UX, and mobile-first performance. I’ll ensure all content reflects a confident Australian tone, builds trust, and drives qualified enquiries, while integrating booking systems and SEO-ready structure. Let’s discuss your vision and timeline in detail! Thank you, Sush
$190 AUD in 3 days
6.4
6.4

Hi there, I understand you’re seeking a full, premium web redesign plus complete content rewrite for a multi-location professional services firm. I specialize in end-to-end web design, UX, and copy that drives trust, clarity, and conversions, with a practical path from strategy to launch. What I’ll deliver: - Modern, premium, mobile-first design across all pages with intuitive navigation and strong CTAs - Complete content rewrite tailored to an Australian audience, emphasizing advisory capabilities, trust, and long-term relationships - Clear page structure: Home, About, Services, Locations (SEO-optimized per location), Virtual Australia-wide page, and Contact - On-page SEO, fast loading, responsive layouts, and Calendly/booking integration - Lead-focused homepage with positioning, leadership profiles, testimonials, and a transparent “how it works” flow - Non-template design, scalable architecture, and future-ready content system What you’ll get (deliverables): - Full website design for all pages, ready for WordPress or your preferred CMS - Fully rewritten copy, published-ready - Mobile-responsive layouts and SEO-friendly structure - Booking and contact integrations, basic SEO setup Approach and timeline: - Discovery + message architecture (2-4 days) - Design concepts (2 concepts) + stakeholder alignment (3-5 days) - Copywriting in Australian tone (4-6 days) - Development + QA (7-10 days) - Final polish and launch readiness (2-3 days) Total fixed price proposal: AUD 250; op
$190 AUD in 3 days
5.8
5.8

As a seasoned web designer with a decade of experience, your web overhaul couldn't be in better hands. I have the artistic, technical and strategic skills to transform your firm's online presence into something exceptional – something that reflects your standing as a multi-location advisory firm. Having handled previous projects similar to yours, I can prove my mettle with comprehensive design and content creation that ensure professionalism and a competitive edge. When it comes to design, I'm a big proponent of minimalism and readability, striking a balance that imbues your webpage with a premium feel yet remains approachable for users. This neatly dovetails with your need for clear and efficient calls-to-action. Furthermore, I am adept at utilizing whitespace to its fullest extent when designing sites; this results in clean designs that instill trust and promote user focus - two key objectives for your project. Though my primary skills lie within website design, my proficiency in SEO pairs well with content writing and restructuring. As you've stressed the importance of distinct and non-generic language, I'm happy to say I have the finesse to deliver exactly that. Additionally, I value future-proofing designs – ensuring that the websites generated remain relevant amidst shifting digital landscapes by embracing mobile-first approaches and utilizing fast-loading speeds.
$30 AUD in 1 day
5.9
5.9

Hello, I can help you with a complete website redesign and full content rewrite for your firm. With strong experience in WordPress, UX design, and conversion-focused copywriting, I specialize in creating modern, professional websites that build trust and drive enquiries. I understand this requires more than a basic update—I will restructure your site, refine messaging, and deliver a clean, premium, mobile-first design that positions your firm as a modern, advisory-focused business. I focus on quality, performance, and clarity, ensuring your website is fast, SEO-friendly, and built to convert. I’d also be happy to support ongoing work as your needs grow. Looking forward to collaborating with you. Best regards, Vimal
$140 AUD in 3 days
5.9
5.9

It’s frustrating when your firm’s website looks basic and compliance-focused, especially when you know you’re offering so much more. Right now, it feels like your site is holding you back from attracting the bigger clients and positioning your brand as the credible, multi-location advisory leader you are. With a complete visual and content overhaul, you’ll have a modern website that feels premium, instantly sets you apart from competitors, and drives more qualified enquiries and booked appointments. First, I’ll map out a new site structure and navigation to ensure every page is clear and conversion-focused. Next, I’ll rewrite all your content in an authentic Australian voice to build trust and highlight your advisory strengths. Finally, I’ll craft a mobile-first design that looks polished, loads fast, and never feels like a template. What’s the most important first impression you want your new homepage to give?
$144 AUD in 7 days
6.1
6.1

Hi There!!! ★★★★ (Full website redesign + strategic copywriting for premium multi-location professional services firm) ★★★★ Project understanding: You need a complete transformation of your accounting/professional services website, including modern UI/UX redesign, full content rewrite, and improved structure focused on trust, conversions, and advisory positioning. It must look premium, scalable, and far from generic templates. ⚜ Full website redesign (modern, premium, conversion-focused) ⚜ Complete SEO-optimized content rewrite (all pages) ⚜ UX restructuring for clarity & lead generation ⚜ Mobile-first responsive design ⚜ Strong homepage storytelling & positioning ⚜ WordPress build with fast performance ⚜ Booking, forms & SEO integration I have 6+ yrs exp in web design + UX + copywriting for service-based businesses. I’ve worked on corporate and advisory sites where messaging + design both drive conversions. I use Figma + WordPress (or custom HTML/React if needed) to ensure clean, scalable results. My approach will focus on positioning your firm as premium, structured and advisory-led with clear messaging that builds trust fast. Lets connect and I can outline structure + content direction for your new site. Warm Regards, Farhin B.
$110 AUD in 10 days
6.4
6.4

Wallsend, Australia
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