I’m assuming you’re asking about bidding for Instagram Reels ads, but your query is a bit vague—could be about auction mechanics, costs, or strategy. I’ll cover the basics of bidding for Reels ads and let you clarify if you meant something else.
Instagram Reels ads run through Meta’s ad platform, where you bid to get your ad shown to your target audience. The system uses an auction model, balancing your bid, ad quality, and estimated action rates (how likely users are to engage). You can choose automatic bidding, where Meta optimizes for you, or manual bidding, where you set a specific amount per click (CPC), impression (CPM), or action (like conversions).