HP Branded Motion Graphics Adaptation

# Motion Graphics Brief – Portrait Marketing Screens ## Deliverables We need **2x motion graphic videos** for portrait marketing screens. ### Specs * Format: MP4 * Size: 1080 x 1920px (Portrait) * Duration: ~8–12 seconds (seamless loop) * Style: Clean, minimal, premium (HP brand) --- ## Video 01 – HP Animation (Adaptation) ### Objective Adapt an existing HP animation to portrait format. ### Requirements * Reformat to 1080 x 1920px * Ensure composition works for vertical screens * Keep original animation style and timing aligned with HP guidelines * Maintain white background and clean layout Logo , typography https://www.hp.com/us-en/hp-information/brandcentral/our-visual-identity.html#tab=logo Logo animation examplehttps://www.hp.com/us-en/hp-information/brandcentral/our-visual-identity.html#tab=motion --- ## Video 02 – Partner Animation (Combined) ### Objective Create a co-branded animation using: * 3 partner logos ### Requirements * Follow the same animation style as HP (stripes + motion language) * White background * Clean, corporate layout ### Delivery Format * **1 single video file (not separate files)** * Include **3 animations sequenced in one video**: * Animation 1 → Animation 2 → Animation 3 * Each version uses different partner logos * Keep transitions smooth between each --- ## Animation Direction (Both Videos) * Follow HP motion guidelines (Page 151 reference) [login to view URL] * White background * Use **2 stripes moving in different directions** * Subtle, smooth motion (not too fast or flashy) * Logo movement should feel independent from stripe movement * Overall look: premium, minimal, tech-focused --- ## Co-Branding (Video 02) * Align logos cleanly (HP + partners) * Respect spacing and proportions * Use divider if needed (as per HP guidelines) * Keep layout balanced in portrait format --- ## General Notes * Avoid heavy effects or complex transitions * Keep everything clean and consistent with HP brand * Ensure animations loop smoothly * Final delivery: MP4 files + editable source files --- ## Assets (to be provided) * HP logo * Partner logos * HP brand guidelines (motion reference – Page 151) [login to view URL]

Project ID: 40425757