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Brand Refresh & Design Brief Refreshing the Brand and Producing Marketing Assets for a Recruitment Company - Executive Search Firm (Must provide premium feel) Must provide brand concept idea and act as a consultive partner, this is more than just a design brief we want someone to guide us as to why we should update the brand in this way. We need you to have previous experience working with premium brand including full marketing assets and or a full brand design to include digital and print. 1. Project Overview This project is a brand refresh and a production of new marketing assets. We are not starting from scratch, and we are not changing our name. We want to update how the brand looks and feels so it reflects who we are today, then roll the new look out across every asset our team uses. 2. Why We Are Refreshing the Brand The current brand feels dated and no longer reflects how we work. We have grown or changed direction since the original brand was built. We are entering new sectors, new markets, or moving up market. We want to compete with more polished agencies in our space. [login to view URL] to change Logo: refine, modernise, or redraw. Colour palette: refresh tones, add accents, or update completely. Typography: replace with a more modern type pairing. Photography style and iconography. Overall tone, from corporate towards more human, or the other way. Templates and layouts across all marketing materials. Recruitment marketing has two audiences. The designer should keep both in mind. Clients (companies that hire us) Hiring managers, HR teams and business owners. They want to see credibility, results and a safe pair of hands. Candidates (people looking for jobs) Job seekers across our sectors. They want to feel the brand is approachable, modern and worth engaging with. 4. Goals of the Project What we want the refresh and the new assets to achieve. Modernise the look without losing the recognition we have already built. Look professional and trustworthy to both clients and candidates. Stand out from other recruitment agencies, which often look generic. Make our brand instantly recognisable across every channel. Support business development and help win new client accounts. Attract stronger candidates and improve application rates. Give our consultants polished, ready-to-use templates. 5. Who We Are Talking To Recruitment marketing has two audiences. The designer should keep both in mind. Clients (companies that hire us) Hiring managers, HR teams and business owners. They want to see credibility, results and a safe pair of hands. Candidates (people looking for jobs) 6. What We Need (Deliverables) The refresh produces new brand foundations. Everything else is then rebuilt or refreshed using those foundations. Mark which items are in scope, and add or remove as needed. Brand foundations (refresh outputs) Refreshed logo - TBC Updated colour palette with primary, secondary and accent colours. Refreshed typography with heading and body font pairing. Photography and imagery direction. Templates for the team Editable sales and pitch templates the team can update themselves (Canva or PowerPoint). A short brand guidelines document so the team applies the new look consistently. Social media templates for LinkedIn LinkedIn banner and profile assets for consultants. Email signature design Website landing page graphics. Candidate or job pack template. 7. File and Technical Requirements Source files supplied in editable format (e.g. Adobe Illustrator, Photoshop, Figma or Canva). Final files in print formats (PDF, high-resolution) and web formats (PNG, JPG, SVG). Logo provided in colour, black and white versions, with transparent backgrounds. Social templates sized correctly for each platform. Fonts either supplied or freely available, with no licensing issues. All stock images properly licensed for our use.
Project ID: 40477425
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104 freelancers are bidding on average £14 GBP/hour for this job

Hi, I can help you enhance and professionally edit your images with clean, high-quality results and quick turnaround. I specialize in image retouching, color correction, background removal, and manipulation—ensuring every image looks polished and visually consistent. You can expect: • Precise and high-quality editing • Quick turnaround with clear communication • Revisions to match your exact requirements • Final files ready for digital and print use I’d be happy to review your images and understand your requirements. Best regards, Preet
£13 GBP in 3 days
8.6
8.6

HI I will execute a comprehensive brand refresh across your marketing collateral, masterfully updating your core vector assets, typography systems, and promotional layouts to project a modern, cohesive, and impactful brand identity. Tejal
£15 GBP in 40 days
8.7
8.7

Hello " Lets Gets Started, You are looking for Brand Refresh and Marketing Assests I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in Branding, Graphic Design, Marketing, Logo Design, Photoshop, Adobe Illustrator, Vector Design, Adobe Photoshop, Canva and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! Sahil
£36 GBP in 36 days
8.4
8.4

Hi, I am an experienced brand designer and marketing strategist, and I can help you refresh your recruitment company’s brand into a modern, premium identity that reflects your current positioning and supports both client acquisition and candidate engagement. I will develop a refined brand concept with clear reasoning, update your logo direction, colour palette, typography, photography and iconography style, and create a cohesive visual system that feels trustworthy, professional, and distinctive in the recruitment space. I will also design editable marketing assets including pitch decks, LinkedIn templates, social media assets, email signature, landing page graphics, and candidate/job pack templates, along with a clear brand guidelines document and all required print and web-ready source files. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
£10 GBP in 15 days
8.4
8.4

Hello There Regarding your project ( Brand Refresh and Marketing Assests), We would like to grab this opportunity and will work till you get 100% satisfied with our work. With over 12 years of expertise in graphic design, logo design, brand identity, Photoshop, Illustrator, and more, our accomplished team has made a significant impact across the UAE, USA, Saudi Arabia, UK, and many other countries. Our extensive international experience and commitment to excellence ensure we deliver exceptional and captivating results every time. will provide fully editable source files in various formats, including AI, EPS, PDF, JPEG, PNG. Our experienced team creates captivating Illustrator, Logo Design, Branding, Graphic Design, Adobe Illustrator, Adobe Photoshop, Photoshop, Vector Design with skill and creativity. Please check out my profile: https://www.freelancer.com/u/engmoriadham. If you like what you see, let's connect in chat to discuss how we can bring your vision to life. I will make sure to protect your payments, If you are not happy with the end result, I will fully refund your milestone/s. Regards, Adham
£50 GBP in 40 days
8.0
8.0

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Graphic Design, Logo Design, Photoshop, Illustrator, Marketing, Branding, Adobe Illustrator, Canva, Adobe Photoshop, Vector Design and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
£22 GBP in 5 days
8.0
8.0

Hi , I recently discovered your project ⭐⭐ and would love the opportunity to bring your ideas to life with a design that truly captures attention. Why Work With Me? ✔️ Thoughtfully crafted, premium designs tailored to your vision ✔️ Fast, reliable delivery with full copyright ownership ✔️ Advanced skills in Adobe Illustrator, Photoshop & InDesign Portfolio: freelancer.com/u/graphicmonster I’m ready to get started once we discuss your requirements. Let’s create something memorable and impactful! Eager to collaborate, Parkash Joshi
£15 GBP in 40 days
8.2
8.2

Hi, I specialize in premium brand refresh projects for professional service firms and can act as both a strategic branding consultant and designer. Rather than simply updating visuals, my approach focuses on aligning the brand with your current market position, helping you compete with higher-end recruitment and executive search firms while maintaining existing brand recognition. Deliverables ✔ Brand strategy workshop and positioning recommendations ✔ Refined or redesigned logo ✔ Premium color palette and typography system ✔ Photography and visual identity direction ✔ Brand guidelines document ✔ LinkedIn templates, banners, and consultant assets ✔ Email signature system ✔ Sales/pitch deck templates (Canva or PowerPoint) ✔ Website and landing page graphics ✔ Candidate/job pack templates Approach I will provide clear rationale for every design decision, ensuring the refreshed brand appeals to both hiring clients and candidates while creating a modern, credible, and distinctive market presence. All source files, editable templates, print-ready assets, and web formats will be included upon completion. Best Regards, Saurabh Pandey Brand Strategist & Creative Director | Executive Search & Professional Services Branding
£10 GBP in 40 days
8.1
8.1

Hi, This is exactly the kind of brand refresh that benefits from a strategic approach rather than just updated visuals. I understand you're looking for a premium, modern identity that builds trust with both clients and candidates while giving your team a complete set of polished marketing assets. I have experience working on brand refreshes that include logo refinement, visual identity systems, brand guidelines, sales collateral, social media assets, presentation templates, and digital marketing materials. Beyond design execution, I focus on the reasoning behind each branding decision to ensure the new direction supports business growth and market positioning. Portfolio: https://www.freelancer.com/u/Humaumair12 I’d be happy to help shape the brand strategy and roll it out consistently across all touchpoints. Warm Regards, Huma
£12 GBP in 40 days
7.7
7.7

Hello, I understand that you are looking for a brand refresh and the production of new marketing assets for your recruitment company, with a focus on maintaining a premium feel. As a graphic designer with expertise in Graphic Design, Logo Design, Photoshop, Illustrator, Vector Design, and Adobe Illustrator, I am well-equipped to guide you through this process and provide you with a fresh and modern brand identity. Please have a look at our Freelancer Portfolio through the links given below: https://www.freelancer.com/u/CreativeDesign50 For this project, I will provide you with all deliverable source files in the required formats and ensure effective communication during United Kingdom's time. I look forward to the opportunity to work with you and establish a mutually beneficial business relationship. Best regards, Kirandeep K.
£10 GBP in 40 days
7.9
7.9

Hello, With extensive experience designing full marketing suites for high-end brands, I understand how to balance credibility for hiring managers with approachability for top-tier candidates. As a consultative partner, I won't just modernize your logo, typography, and color palette.I will guide you through the strategic why behind every decision. I will deliver polished, editable Canva/PowerPoint templates, social assets, and clear guidelines to ensure seamless team adoption. You can review my profile here:https://www.freelancer.in/u/InnovativeArt10 Let me know if you’d like to discuss further. Thank you! Janvi
£10 GBP in 40 days
7.9
7.9

Hi, I’d love to help refresh your recruitment brand and create premium marketing assets that feel modern, polished, and trustworthy for both clients and candidates. I specialize in Graphic Design and Photoshop, with experience creating professional branding, social media assets, presentations, marketing materials, and print/web-ready designs. ✔ Premium brand refresh and visual direction ✔ Modern logo, typography, and colour updates ✔ LinkedIn, email signature, and marketing templates ✔ Editable source files and brand guidelines ✔ Professional, consistent design across all assets I understand this project requires both creative design and strategic brand thinking, and I’d be happy to collaborate closely on the overall direction. Portfolio: https://www.freelancer.com/u/eyenetindia Thank you, Janki
£15 GBP in 40 days
8.0
8.0

As an experienced and multifaceted graphic designer, I am well-equipped to take on your brand refresh and marketing assets project. My skill set spans Adobe creative suite tools such as Indesign, Photoshop, Illustrator and even Figma. Having worked extensively with premium brands and delivered full scope marketing assets in past projects, I am confident in my ability to create a brand concept idea that suits your requirements. Moreover, I possess a knack for developing designs that yield a unique feel while maintaining the recognition that you've built. Throughout my career, I have honed my eye for detail and design aesthetics which allow me to maximize impact while making professional deliverables. With the project’s goal of a modern, trustworthy appearance in mind, I will guide the brand refresh not just through your logo, colour palette, typography but also through defining the updated overall tone and photography style. I am attuned to creating visuals that build credibility for clients while remaining approachable for candidates.
£15 GBP in 1 day
8.0
8.0

As a seasoned professional with over a decade of experience in Graphic Design, WordPress Development and AI Solutions, I am confident in my ability to handle your brand refresh and asset creation. My approach is rooted in creativity, detail-oriented visuals that focus on enhancing business performance. Throughout my career, I have successfully developed numerous premium brands just like yours ensuring they were consistent across all platforms thus fostering their recognition. , I understand the importance of being a consultative partner throughout this process. Together, we'll evaluate how and why this specific brand update aligns with your present company values, goals and target audience's sentiments— creating a strategy that effectively caters to your existing and desired client base while enticing job-seekers looking for fresh opportunities. Lastly, I place great emphasis on versatility and technical proficiency. From a refined logo to an updated color palette; typography to photography style; overall tone to templates for all marketing materials like social media banners for LinkedIn and email signature design—I'll provide you with everything in Source files as well as in print (PDF, high-resolution) and web formats (PNG, JPG, SVG). Additionally, being adept with Adobe Illustrator, Photoshop, Figma or Canva—your requirements for editable formats will be fulfilled. Partner with me and together we'll create an impactful digital experience for your business! Ash
£10 GBP in 1 day
7.7
7.7

With 8+ years of industry experience, I have skillfully crafted premium brand concepts and developed comprehensive marketing assets. This equipped me with the ability to understand and fulfill your requirement perfectly- modernize your brand without losing its recognizability while adopting a polished and trustworthy persona. Having worked with diverse clients, I fully understand the importance of balancing between corporate and human tones to cater to your dual audiences (clients and candidates). To this effect, I have a strong proficiency in Adobe Photoshop, Adobe Illustrator which are essential tools for delivering the best results for your project. As a designer, I strongly believe that every design decision should be rooted in solid rationale. This resonates with the level of consultation you require for this project. My personalized approach means that I don't just deliver designs; I become a strategic partner to my clients guiding them not just on what needs to be done but why it needs to be done. This coupled with my expertise in developing visual identity and style guides makes me the perfect fit for your brand refresh project. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regards Roger M.
£15 GBP in 40 days
7.0
7.0

As an experienced graphic designer, I have always appreciated the challenge of a brand refresh. Your project combines two key elements I thrive on: rethinking and revamping tired designs and crafting polished, top-tier branding strategies. Over my six-year career, I've provided cutting-edge design solutions for diverse clientele both locally and internationally. This has honed my eye for detail and knowledge of the trends in high-end design. Your project resonates with me because it encompasses not just a design brief but also a strategy for why we should update your brand in this specific way. This is something I excel in as I'm not just concerned with the aesthetics but also the underlying messaging and impact of your brand refresh. Moreover, having previously worked on full marketing assets for premium brands, I have a clear understanding of how to maintain a premium feel while effectively engaging with different audiences. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 Please feel free to reach out so we can discuss your project in greater detail and explore how I can assist you most effectively. Best Regards, Jimmy G.
£10 GBP in 40 days
7.0
7.0

With over eight years in the graphic design industry, I have honed my skills and gained invaluable experience working on brand refresh projects similar to yours. My strengths lay in offering creative yet practical solutions that successfully balance the need to modernize your brand while retaining the recognition you have already built. My approach often brings a unique aesthetic into play, which will help your executive search firm stand out from the crowd. I fully grasp the essence and importance of a refresh project like this for an organization. It's not only about making things look better aesthetically; it's about bringing a sense of future growth, attracting stronger candidates, improving application rates, and winning new clients. As an effective communicator and keen listener, it will be important for me to fully understand your needs and articulate them into compelling visual deliverables that resonate with both your clients and candidates. Let's transform our ideas into reality ready to chat about the project and bring our vision to life Budget and deadline will be discussed over chat https://www.freelancer.ca/u/Jomsmathews Regards, Joms P.
£13 GBP in 40 days
6.7
6.7

As a seasoned Canadian-based design duo, my partner andI have cultivated over 8 years of expertise in graphic design, specializing in crafting meaningful visual identities. Our vast experience in logo design, full brand overhauls and the likes enables us to marry creativity with strategy to create novel designs that bring about a lasting impact – a skillset that aligns perfectly with your needs for an Executive search firm. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers P. Moreover, true premium experiences arise out of collaboration and innovation – and these are key tenets we truly believe in. By joining forces with us, you'll gain partners who put client-celebration at the forefront of their service. Our commitment to excellence is deeply ingrained in all our projects and we guarantee that youíll receive designs that impeccably align <!--[if !supportLineBreakNewLine]-->
£13 GBP in 40 days
6.6
6.6

Hi there, I have just seen your job post regarding Brand Refresh and Marketing Assests and will love to work with you for this opportunity and provide you eye catching and elegant design, I'm an expert graphic designer having tons of experience in designing and understanding of trending market designs. My specialties encompass logo design, Brochure, Flyer, T-shirt, Business Card, Illustration, Power Point and Photo Editing. Message me so I can share my previous related work with you. I can promise you exceptional work according to your necessities with 100% satisfaction. Please have a look at my previous work: You will be amazed after checking my previous work https://www.freelancer.com/u/anushavirani6143. Thanks Best Regards, Anusha
£10 GBP in 5 days
5.9
5.9

As a UK Creative Agency, I understand that this project involves more than just creating a new design brief, but also necessitates being an effective consultant and guiding you through why a brand should be updated. I have extensive experience working with premium brands like yours, producing full marketing assets in print and digital forms. My strategic mind will ensure your brand refresh not only contemporizes its look but also reflects who you are today as you expand into new sectors and markets. Deadline & Cost will be quoted after the discussion https://www.freelancer.com/u/nicksonj4 Best regards UK Creative Agency M.
£15 GBP in 40 days
6.0
6.0

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