Minimalist Trustworthy Logo Redesign

$15-25 USD / hour

In Progress

Posted 6 days ago

$15-25 USD / hour

# ArchAngel Financial Services ## Logo Refinement Brief ### Project Goal We are looking to **refine and simplify our existing ArchAngel Financial Services logo and ArchAngel Trust and Probate, Apc. logo**, not create an entirely new brand identity. The current logo is based on **St. Michael the Archangel** and depicts a strong, armored angel with wings. We want to preserve that recognizable identity while making the artwork significantly cleaner, stronger, and easier to reproduce across different applications. The primary goal is to create a **bold, masculine, premium, minimalist St. Michael emblem** that feels appropriate for a high-end financial services company. The brand should communicate: **Strength • Protection • Confidence • Stability • Integrity** --- ### Why We Are Redesigning It The existing logo contains too many small lines and fine details. This makes it difficult to reproduce clearly at smaller sizes and on items such as: * Embroidered hats and polos * Jackets and T-shirts * Business cards * Social media icons * Website headers * Signage * Promotional items We want the redesigned logo to remain recognizable and impactful even when reproduced at approximately **1.5–2 inches tall**. --- ### Core Design Direction The designer should treat our current ArchAngel logo and original St. Michael artwork as the foundation of the redesign. We do **not** want the angel completely reinvented. The new version should feel like a cleaner, more sophisticated evolution of our current identity. The ideal reaction is: **“That is clearly the ArchAngel logo, but it has been made much cleaner, stronger, and more professional.”** --- ### St. Michael Character The figure should remain clearly recognizable as St. Michael. Key characteristics may include: * Strong masculine face/profile * Helmet or armored head * Broad shoulders * Armor * Large wings * Sword or other defining St. Michael imagery, if it can be incorporated cleanly The overall expression should feel: **Strong, calm, heroic, confident, and protective.** Avoid making him look: * Angry or menacing * Evil or demonic * Cartoonish * Feminine or delicate * Like a sports mascot or gaming character Think **guardian and protector**, not attacker. --- ### Simplification This is the most important requirement. The current artwork contains too many interior lines. We want the new design to use: * Strong exterior contours * Larger intentional shapes * Negative space * Limited interior lines * Consistent, substantial line weights Do not draw every feather, armor plate, muscle, or facial feature. **Every line should have a purpose.** If a line can be removed without losing the identity of St. Michael, it should likely be removed. The overall silhouette should be strong enough to remain recognizable before the viewer even notices the interior details. --- ### Wings The wings are an important part of the ArchAngel identity and should remain visually prominent. They should feel: * Powerful * Protective * Balanced * Clean * Recognizable at small sizes Avoid dozens of individual feather lines. Instead, suggest feathers through a small number of bold sections or contour shapes. --- ### Face and Armor The face should be masculine and confident, but not aggressive. Facial features should be simplified enough to reproduce clearly at small sizes. Armor should reinforce the St. Michael identity but be communicated with **large, clean shapes rather than decorative detail**. Avoid excessive armor panels, engraving, shadows, or ornamental lines. --- ### Overall Style The desired style is: **Modern heraldic emblem + premium financial institution + minimalist vector illustration** The finished logo should feel timeless rather than trendy. It should look equally appropriate: * Embroidered on a black polo * Printed on premium stationery * Etched into metal * Displayed on signage * Used on a financial advisor’s website --- ### What We Want * Bold and masculine * Premium and sophisticated * Strong silhouette * Minimalist * Clean vector construction * Excellent use of negative space * Heavy enough line weight for embroidery * Recognizable St. Michael imagery * Timeless and professional ### What We Do Not Want Please avoid a logo that looks like: * A sports-team mascot * An eSports or gaming logo * A motorcycle-club logo * A fantasy-game character * A comic-book superhero * A tattoo * Clip art * An overly detailed medieval illustration Also avoid excessive: * Feather lines * Armor detail * Muscle definition * Facial detail * Shadows * Gradients * Tiny decorative elements --- ### Color The emblem should first be designed to work beautifully in **one color**. Initial concepts should be shown in: * Black on white * White on black Once the emblem is approved, we can explore premium brand colors such as: * Deep navy + muted gold * Black + metallic gold * Charcoal + gold * Navy + silver Any gold should feel refined and understated rather than bright yellow. --- ### Typography The icon should be strong enough to function independently from the company name. Full company name: **ARCHANGEL** **FINANCIAL SERVICES** Typography should feel established, high-end, professional, and trustworthy. Avoid overly decorative typefaces. We are open to either a refined serif or sophisticated sans-serif. --- ### Initial Concept Request We would like to see three levels of simplification: **Concept A — Conservative** Closest to the existing angel, but cleaned up. **Concept B — Recommended** Significantly simplified with strong contours and limited interior lines. **Concept C — Ultra-Minimal** The fewest possible lines and shapes while still clearly reading as St. Michael. We expect the final design will likely fall between Concepts A and B. --- ### Final Deliverables Final artwork should be true vector artwork and include: * AI * EPS * SVG * Vector PDF * High-resolution transparent PNG * JPG * Black version * White/reverse version * Full-color version * Emblem-only version * Horizontal version * Stacked version * Embroidery-optimized version * Pantone / CMYK / RGB / HEX color specifications Please do **not** simply auto-trace the existing artwork. The logo should be intentionally redrawn with clean curves, simplified geometry, and professional vector construction. ### Most Important Principle **Maximum strength with minimum visual information.** We want to preserve the personality and recognizability of St. Michael while dramatically reducing unnecessary detail.

Project ID: 40639084

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@SarimSaleem

$0 USD in 40 days

5.0

(406 reviews)

8.7

139 freelancers are bidding on average $19 USD/hour for this job

@PolestarDesigns

Hope you’re having a good day, I have checked your project “Minimalist Trustworthy Logo Redesign” having description "# ArchAngel Financial Services ## Logo Refinement Brief ### Project Goal We a.......". I have understood the brief and I can finish it within your time limit. Let me know if it is urgent? I have been securing and maintaining my 5-star profile by giving my 100% dedication to each project. I have 8-year experience in graphic design and illustrations. I aim to form a long-term working relationship. Mahnoor A.

$50 USD in 39 days

5.0

(1377 reviews)

9.1

@rajat07me

Your brief is very clear, and I understand this is a refinement of an existing St. Michael identity, not a total rebrand. I can redraw it as a cleaner, stronger, one-color-first emblem that stays recognizable while working much better for embroidery, stationery, web, and signage. The three simplification directions you listed also make the process very structured, which is great for getting to the right final balance. I’d be happy to discuss the existing artwork and start with focused concept exploration through the platform.

$20 USD in 40 days

4.9

(597 reviews)

9.3

@FUTUREDESIGNS

Hi, Sir, I have completed more than 3000 projects on freelancer.com. I will design Professional Logo for your company, and I am highly interested in delivering you a quality service. Our Portfolio links: For Logo Design & Branding https://www.freelancer.in/u/FUTUREDESIGNS/LOGO-11959 For Marketing Materials & Stationary https://www.freelancer.in/u/FUTUREDESIGNS/Brochure-Flyer-Banner-11960-1 For Illustration & Caricature https://www.freelancer.in/u/FUTUREDESIGNS/Illustration-Caricature For Graphic Materials https://www.freelancer.in/u/FUTUREDESIGNS/Graphics-Photoshop With over a decade of experience in the field of graphic design, I am proud to be a part of a dynamic and proficient team dedicated to delivering high-quality design solutions. Here are some key benefits you can expect when working with us: * 100% original and unique work guaranteed. * 4 Initial concepts from 4 different designers within the agreed timeframe * Unlimited revisions on the selected design until it meets your requirements. * Commitment to delivering top-notch quality and ensuring your satisfaction. * Full copyright ownership of the final design. * Provision of all source and raw files in various formats (Adobe Illustrator, EPS, JPG, PNG, PDF, SVG, etc.) * Extraordinary aftercare services. Best regards, Anie j.

$15 USD in 2 days

4.9

(2026 reviews)

8.4

@sahildogra222

Hey, You are looking for Minimalist Trustworthy Logo Redesign "Lets Gets Started, I know you have several tempting proposals here, but I guarantee you to be impressed by my work. I have various skills in design, Illustration, Photoshop, Graphic Design, Logo Design and Illustrator. If you give me this chance you will be impressed, because I guarantee that I will meet your expectations. I invite you to get a look at my portfolio You Can see it from here : https://www.freelancer.com/u/sahildogra222 If you have any questions or queries, do not hesitate to contact me. I hope to start working with you. With regards! SAHIL

$15 USD in 1 day

4.9

(916 reviews)

8.5

@ArtisticQueens

Greetings, I’ve reviewed your project brief and have a solid understanding of what you need for “Minimalist Trustworthy Logo Redesign”. I’m Sabina, a professional artist/designer with over a decade of experience, focused on creating high-impact and well-executed designs. I’ve completed similar projects involving Photoshop, Graphic Design, Visual Arts, Logo Design, Illustration, Typography, Creative Design and Illustrator, always following a streamlined and transparent workflow. Relevant samples are available here: https://www.freelancer.com/u/ArtisticQueens My approach would involve: • Requirement confirmation • Initial design submission • Feedback-based improvements • Final file delivery I can complete this within the required timeframe at a competitive bid. Happy to move forward immediately. Best regards, Cartoon & Comics

$25 USD in 23 days

5.0

(261 reviews)

8.0

@komalshaikh92

Hello! I am ready to help you with Minimalist Trustworthy Logo Redesign, Exactly as you want. I have lots of experience in Graphic Design, Logo Design, Photoshop, Illustrator, Creative Design, Typography. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to discuss the project right now. Thankyou, Komal. Digitaurus Technologies.

$15 USD in 40 days

5.0

(205 reviews)

7.8

@engmoriadham

Greetings, I have carefully reviewed your project description for the Minimalist Trustworthy Logo Redesign for ArchAngel Financial Services. Understanding the importance of maintaining the recognizable St. Michael identity while simplifying the design for various applications, I am prepared to approach this project with a focus on boldness, sophistication, and minimalism. With over 15 years of experience in logo design and branding, I am well-equipped to create a refined emblem that exudes strength, protection, and professionalism. By utilizing clean vector construction, negative space, and strong contours, I aim to deliver a timeless logo that resonates with your target audience and enhances your brand credibility. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see how my design expertise aligns with your project requirements. Should you have any questions or require further clarification, please feel free to reach out. Looking forward to the opportunity to collaborate on this exciting project. Best regards, Adham

$50 USD in 40 days

5.0

(252 reviews)

8.0

@Follishitech

✨MINIMALIST ARCHANGEL LOGO REDESIGN — PREMIUM & TRUSTWORTHY✨ Hi! I’m Nupur — a branding designer specializing in minimalist logo refinement, vector illustration, and premium corporate identities. I understand you’re not looking for a completely new identity, but a cleaner, stronger evolution of the existing St. Michael Archangel logo that remains instantly recognizable. I’m 100% confident because I focus on simplification without losing character—using bold silhouettes, intentional negative space, and clean vector geometry to create an emblem that works beautifully from a website header to a 1.5–2" embroidered application. Quick Questions: 1️⃣ Should the redesign cover both ArchAngel Financial Services and ArchAngel Trust & Probate? 2️⃣ Do you prefer Concept A/B direction, or should I explore all three simplification levels? 3️⃣ Should the sword remain part of the emblem if it can be simplified cleanly? 4️⃣ Do you already have preferred navy/gold brand colors? ➤ Ready to transform the existing ArchAngel identity into a bold, timeless, premium guardian emblem that communicates strength, protection, confidence, and integrity without unnecessary detail. — Nupur

$15 USD in 40 days

4.8

(805 reviews)

8.1

@tangramua

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Graphic Design, Logo Design, Photoshop, Illustrator, Typography, Illustration, Visual Arts, Creative Design and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.

$25 USD in 5 days

5.0

(59 reviews)

8.0

@Humaumair12

Hello, After reviewing your brief and the attached ArchAngel Financial Services logo, I can see exactly why refinement is needed. The current St. Michael mark already has a recognizable silhouette, sword, wings and premium serif typography, but the detailed feathering, facial lines and internal shapes will lose clarity at embroidery and small sizes. :contentReference[oaicite:0]{index=0} I would redraw the emblem manually in true vector form, preserving the existing identity while exploring your three requested levels of simplification. The focus will be stronger contours, fewer purposeful lines, cleaner negative space and a calm guardian presence rather than a mascot feel. I’ll also build the final system for one colour, embroidery, stacked, horizontal and emblem only applications. Portfolio: https://www.freelancer.com/u/Humaumair12 Warm Regards, Huma

$20 USD in 40 days

5.0

(96 reviews)

7.8

@sabaehsan

Greetings, I see that you're looking to refine the ArchAngel Financial Services logo while keeping its core identity intact. Your goal is to create a minimalist version of St. Michael that conveys strength, protection, and trustworthiness, suitable for various applications. I would approach this by simplifying the existing design, focusing on strong contours and purposeful lines, ensuring that the emblem remains recognizable even at small sizes. With experience in logo design and a keen eye for minimalist aesthetics, I can help you achieve a modern and sophisticated emblem. I am dedicated to maintaining the heroic essence of St. Michael while crafting a clean and impactful design. This will ensure that your logo stands out and resonates with your brand values. Best regards, Saba Ehsan

$20 USD in 40 days

5.0

(63 reviews)

7.4

@LionConcepts

Hi There, I’ve gone through your project description in detail and understand your expectations for “Minimalist Trustworthy Logo Redesign”. My name is Hamza, a professional artist/designer with over a decade of experience, focused on producing clean, engaging, and well-executed creative work. I’ve completed multiple projects similar to this, utilizing skills such as Graphic Design, Photoshop, Typography, Visual Arts, Illustration, Illustrator, Creative Design and Logo Design, and following a structured workflow that ensures consistency, creativity, and on-time delivery. You can view examples of my relevant work here: https://www.freelancer.com/u/LionConcepts For this project, my working process would be: • Gaining a clear understanding of your goals and requirements • Preparing and submitting an initial concept or draft • Refining the work based on your feedback • Finalizing and delivering all files as requested I can complete this within your required timeline, with pricing that balances quality and value. I look forward to discussing this further and getting started. Kind regards, Lion Concepts

$25 USD in 20 days

5.0

(227 reviews)

7.5

@KomalShaikh9200

Hi there, I’m ready to work on your project “Minimalist Trustworthy Logo Redesign.” as per your requirements, I’m a professional graphic designer with a lots of experience in Graphic Design, Logo Design, Photoshop, Creative Design Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S

$20 USD in 40 days

5.0

(90 reviews)

7.6

@KayaCreation

Hi, You’re looking to refine your existing ArchAngel logos while keeping the essence of St. Michael intact. The goal is to create a bold, minimalist emblem that communicates strength and professionalism without losing recognizability. I would start by analyzing the current design, identifying key elements that represent St. Michael, and then focus on simplifying the artwork. With 10+ years of experience in logo design, I can create a strong silhouette that works well across all mediums, from embroidery to digital platforms. You can check out my portfolio here: https://www.freelancer.in/u/KayaCreation. One question I have is: are there any specific applications where you feel the current logo struggles the most in terms of visibility or clarity? Best regards, Kaya Creations

$20 USD in 40 days

4.9

(1264 reviews)

7.7

@rinuart28

Combining my love for minimalist design and extensive experience in logo creation, I'm confident that I can deliver a powerful and refined redesign that perfectly aligns with ArchAngel Financial Services' vision. My 8 years of graphic design expertise have honed my skills in creating bold, clean, and impactful visual identities. I understand the importance of maintaining a recognizable brand identity while adapting it for smaller applications like embroidered merchandise, business cards, and web headers. What sets me apart is my ability to tell compelling stories through design. I don't just create logos; I create brand experiences. And for ArchAngel Financial Services, that means preserving the essence of the St. Michael emblem as a strong protector while infusing modern minimalist elements to ensure a timeless appeal. Equipped with Advanced Illustrator and Photoshop skills, I can masterfully simplify complex details without losing any meaning or intent. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony S.

$20 USD in 40 days

4.9

(101 reviews)

7.2

@allanashan99

Hi there, I can professionally refine the ArchAngel Financial Services and ArchAngel Trust and Probate logos into a bold, minimalist St. Michael emblem. I will preserve the recognizable identity while improving scalability, embroidery performance, vector construction, typography, and premium financial services brand presentation. I'm professionally working with more than 5 years of experience. And i will give you unlimited revisions with all vector formats for your future use including AI, EPS, PSD, PNG, JPG, WEBP, SVG, and PDF. just click on the portfolio link provided https://www.freelancer.com/u/allanashan99 Thanks & Regards, Shan.

$15 USD in 10 days

4.9

(213 reviews)

7.0

@sadian4

With a decade of experience in Graphic Design and a passion for combining creativity with strategic thinking, I believe I'm the perfect fit for your Minimalist Trustworthy Logo Redesign project. I understand your need to maintain the recognizable identity of ArchAngel Financial Services while creating a logo that is cleaner, stronger, and easier to reproduce in various formats. As your previous logo contained many small lines and fine details, I've successfully tackled similar challenges in the past and can do justice to your intentions. What sets me apart from others is my ability to emphasize on essential elements while maintaining a minimalist approach. In this project, my prime focus will also be towards simplifying the existing intricate artwork and making it highly versatile; suitable for everything from social media icons to embroidered hats. My skills in creative design, graphic design, 2D animation, and more will enable me to create an emblem that aptly represents your brand identity while conveying qualities such as strength, protection, confidence, stability, and integrity. Please take a moment to explore my portfolio: https://www.freelancer.com/u/sadian4 If my style and expertise align with your vision, I’d love to discuss how I can bring your project to life. Let’s connect — budget and deadline can be finalized during our chat. Best regards, Sadia B.

$20 USD in 40 days

4.7

(108 reviews)

7.0

@pixelonik

Hi there! I am excited about the opportunity to refine and simplify the existing ArchAngel Financial Services logo. I understand the importance of maintaining the recognizable identity of St. Michael while creating a cleaner and stronger design. I will focus on simplifying the artwork, emphasizing bold contours, and ensuring the logo remains impactful across various applications. Please find examples of my previous logo redesign projects in my portfolio: https://www.freelancer.in/u/pixelonik I look forward to discussing my proposed steps further with you in a follow-up conversation. Best regards, Ramandeep

$20 USD in 40 days

5.0

(117 reviews)

6.8

@humartist101

Hi there, Are you looking for someone to refine the ArchAngel Financial Services logo while preserving its St. Michael identity? I can create three simplification concepts with strong contours, clean vector construction, negative space, embroidery-ready line weight, and premium financial styling in black, white, and refined brand colours. I have strong skills in Adobe Photoshop, Adobe Illustrator, and other design tools, And the best part is that I keep working until my clients are fully happy with the results. You can view a similar project in my portfolio here: https://www.freelancer.com/u/humartist101 Thanks & Regards, Humayo.

$15 USD in 30 days

4.9

(296 reviews)

6.8

@azraazeen9

As a multidisciplinary designer skilled in both architectural and graphic design, I'm confident that I can breathe new life into your ArchAngel Financial Services logo, without losing its core identity. I understand the importance of conveying strength, protection, confidence, stability, and integrity for a financial services company. That's why meeting the requirements of your project brief, especially the need for minimalism and simplicity, resonates with me. My experience in using various software such as ArchiCAD, Revit, Rhino (including Rhino Grasshopper), CATIA, Abaqus and Keyshot10, snugly aligns with the modern heraldic emblem style you desire. To take care of the detailed line work and negative space use in your logo redesign project adequately. Over the years, I have been able to produce designs that are both powerful yet simple- perfect characteristics for your updated St. Michael emblem. Lastly, my proficiency in visual artistry means that your logo will not only look good but also be functional across all types of media. In short, my background in architecture and engineering marries excellently with my expertise in graphic design; two key skills that make me more than capable of meeting and exceeding your expectations for this project. Let's collaborate to create a minimalist masterpiece that speaks volumes about your financial institution while still preserving the authoritative charisma associated with ArchAngel Financial Services's brand identity.

$15 USD in 40 days