I would like to hire a specialist who can consult me on how to build an effective funnel for my business. We already have a landing page, high rankings in Google (and therefore organic traffic), AdWords campaign, Google Analytics, FullStory, Yandex Metrica, Twilio (for phone calls), etc.
The funnel currently looks like this:
AdWords | Organic Search Traffic ---> Landing Page ---> Call | Contact Form | Email ---> Lead in CRM (Google Spreadsheet).
I'm trying to find out which of my leads came from Organic Search and which came from AdWords, and what keywords they used (if possible). I need this info for all 3 channels they use: email, phone calls, contact forms (we use WP Forms plugin for WP). If you can help me with 1-2 out these 3 channels - that's fine too, please apply.
So, for example, I've got 100 leads for the last 3 months in my spreadsheet and I'm trying to reverse-track 10 of them who brought me the most profit. How do I do that? I want to know where they came from (organic or AdWords) and what keywords they put in Google to find us (if possible).
I'm ok to buy and use any specific software for this, but using Google Analytics is preferred.