Social Media Manager - NEW Swimwear brand - 2 month RAPID scaling with an option to extend
Need to build up social media following for a new brand focussing on swimwear.
You will need to:
1. Do some market research on other brands that are really good examples. We can give you a list of competitor brands
2. Develop a social media posting content strategy and brand guidelines (ensuring that the posts are aesthetically attractive and follow a consistent pattern)
The content needs to be engaging with an intention to initially GROW followers and ENGAGE them. The content can initially be a mix of photos, videos, motivational/inspiring, fitness tips, involving the audience etc
I'd suggest focussing on posts on beaches, islands, getaways, swimwear styles etc initially as this is the pre brand launch and we just need to build up the social audience
3. Increase following and ensure high levels of engagement through consistent posting (i.e 3-4 times a day for the next 2 months)
Management can be via Google Docs etc so we can initially approve the posts.
We can provide you with the brand logo but to start with you can also source royalty free imagery etc. Everything posted needs to be high resolution and we should be able to post it.
Focus on Instagram (primarily), Facebook only at this stage
We want to create a following before actively "launching" the brand so ideally we want to get to at least 20-50k followers (but ideally a lot more) within 2 months (ie by the end of July or start of August).
14 freelances font une offre moyenne de 171 $ pour ce travail
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