Social Media content creator and video editor

About Vitamin Green Vitamin Green is a women-focused nutraceutical and wellness brand committed to creating pure, potent, and scientifically backed supplements for modern Indian women. We aim to make women’s health education more accessible, relatable, and engaging through meaningful, high-quality content. About the Role We are looking for a creative, organised, and proactive Social Media Content Creator who can help us build a strong and consistent digital presence. The role combines content ideation, graphic design, reel editing, copywriting, social media management, and coordination. You should be able to transform ideas into engaging social media content while following Vitamin Green’s brand guidelines, visual identity, and tone of voice. Key Responsibilities Content Creation and Design - Ideate, design, edit, and coordinate social media graphics, carousels, and other visual content. - Create visually appealing and informative content using Canva, Adobe Express, or equivalent design tools. - Ensure all content follows Vitamin Green’s brand guidelines, visual identity, and communication tone. - Coordinate with team members, designers, editors, creators, and other stakeholders when required. - Maintain consistency across fonts, colours, layouts, imagery, and messaging. Reels and Video Content - Ideate concepts for Instagram Reels and short-form videos. - Edit reels, product videos, educational content, and social media clips. - Create basic motion graphics, animated text, transitions, and visually engaging video elements. - Coordinate the recording and production of reels with creators or internal team members. - Write engaging scripts, hooks, voiceovers, and content outlines for short-form videos. - Adapt trending formats and ideas to suit Vitamin Green’s brand and audience. Copywriting - Write clear, engaging, and brand-appropriate captions. - Develop hooks, headlines, calls to action, carousel copy, and reel scripts. - Simplify health and wellness information into relatable and easy-to-understand content. - Ensure that all written content is grammatically correct, accurate, and aligned with the brand’s tone. Social Media Management - Manage Vitamin Green’s social media pages and day-to-day publishing activities. - Schedule and publish posts, reels, stories, and other content. - Reply to comments and engage with followers in a professional and brand-appropriate manner. - Support community-building activities and meaningful audience interactions. - Regularly review page presentation, highlights, captions, hashtags, and profile information. - Optimise content and social media pages to improve engagement, reach, discoverability, and follower growth. Content Planning and Organisation - Create and maintain monthly and weekly content calendars. - Plan content around campaigns, products, audience concerns, seasonal topics, and relevant trends. - Manage content files, briefs, scripts, drafts, approvals, and final assets in an organised manner. - Track deadlines and ensure that content is created, approved, and published on time. - Coordinate remotely with the team and provide regular updates on work progress. Performance and Optimisation - Monitor basic social media performance metrics, including reach, engagement, saves, shares, comments, profile visits, and follower growth. - Identify which content formats and topics perform best. - Suggest new content ideas and improvements based on audience behaviour and performance. - Apply digital marketing fundamentals such as audience targeting, engagement tactics, strong hooks, calls to action, and platform-specific optimisation. Requirements - Working knowledge of Canva, Adobe Express, or equivalent graphic design and content creation tools. - Experience with reel editing, short-form video editing, and basic motion graphics. - Previous experience in social media management, content creation, graphic design, or digital marketing. - Strong understanding of Instagram and other major social media platforms. - Ability to create graphics, carousels, reels, captions, and scripts. - Strong written communication and copywriting skills. - Ability to follow established brand guidelines and maintain a consistent brand tone. - Strong organisational and time-management skills. - Experience managing content calendars, approvals, files, and deadlines in a remote working environment. - Basic understanding of digital marketing fundamentals, including audience targeting, content optimisation, engagement strategies, and organic reach. - Ability to receive feedback professionally and make revisions accurately. - Attention to detail, reliability, discipline, and the ability to meet deadlines. Preferred Skills - Experience creating content for health, wellness, beauty, nutrition, supplements, or women-focused brands. - Familiarity with Instagram trends, platform updates, trending audio, and short-form storytelling. - Knowledge of tools such as CapCut, Adobe Premiere Pro, After Effects, or similar editing software. - Basic understanding of Meta Business Suite, social media analytics, and scheduling tools. - Ability to think independently and contribute fresh, original, and practical content ideas. - Comfortable coordinating with influencers, UGC creators, editors, and other external collaborators. Who We Are Looking For The ideal candidate is someone who is not only technically capable but also genuinely interested in building a meaningful brand. You should be creative, dependable, organised, open to feedback, and willing to take ownership of your work. We value people who bring new ideas, understand audience behaviour, and can balance creativity with consistency, deadlines, and business objectives.

Project ID: 40511517