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# Social Media Manager — Luxury Real Estate Brand (Ghana / Diaspora Audience) > Social Media Manager & Content Producer — Luxury Real Estate Developer (Ghana, diaspora-focused) ## About us We are a boutique property developer based in Accra, Ghana, currently delivering a residential development of townhouses and apartments. Our buyers are primarily Ghanaians and West Africans living abroad — in the UK, US and Canada — who want a home back home they can actually trust. Our brand is built on two things: distinct design, and institutional-grade discipline in how we build and report. We are not looking for generic real estate marketing. We are looking for someone who can build trust with an audience that has good reason to be sceptical of property developers. ## What we need An ongoing social media manager to run our channels end to end: planning, scheduling, copywriting, light editing of supplied footage, community management, and monthly reporting. We have already completed our brand positioning and content strategy. We are **not** asking you to write the strategy — we are asking you to execute it consistently and well, and to tell us when something isn't working. ### Scope of work (monthly) **Content production & scheduling** - Plan and schedule a monthly content calendar across Instagram, LinkedIn, TikTok and YouTube - Instagram: 2–3 posts/week (mix of Reels, carousels, feed posts) - LinkedIn: 2–3 posts/week (professional//investor-facing tone) - TikTok: 2–3 posts/week (largely repurposed short-form) - YouTube: 1 longer-form video per month (edited from footage we supply) - Write all captions and copy, including hooks and calls to action - Edit short-form video from raw site footage and photography we provide - Design carousels and static graphics to our existing brand guidelines **Community management** - Monitor and respond to comments and DMs during agreed hours - Flag and route genuine buyer enquiries to our sales contact promptly (leads are the point — this matters more than engagement metrics) - Maintain a simple log of enquiries handed over **Reporting** - Monthly report: reach and follower growth, but primarily enquiries generated, saves/shares on trust-led content, and what to change next month - One short monthly call to review -## What we will provide - Completed brand positioning, content pillars and tone-of-voice guidelines - Brand assets: logo, colour palette, typography, existing design templates - Raw site footage, photography, floor plans and project information - Approved talking points for investor/professional content - A named internal point of contact for approvals, with a defined approval turnaround --- ## What we need from you **Required** - Demonstrable experience managing social accounts for a premium or considered-purchase brand — real estate, hospitality, luxury goods, architecture, interiors or similar - Strong English copywriting, with the ability to write in a restrained, credible professional register — not hype, not emoji-heavy sales language - Short-form video editing (Reels/TikTok) and static/carousel design - Comfortable working to an existing brand guideline rather than inventing your own look - Reliable, consistent delivery and clear communication across time zones **Strongly preferred** - Familiarity with real estate or construction subject matter ## Important: how we expect this brand to be handled Our audience includes buyers who have previously lost money to developers who did not deliver. Trust is the entire asset. Accordingly: - Renders and concept images must never be presented as completed work - Progress claims and site footage must be accurate and correctly dated - No client, partner or investor is named publicly without their written consent - No AI-generated imagery presented as real project photography - If a project milestone slips, we say so — we do not go quiet If this approach doesn't suit how you normally work, we are probably not the right fit. --- ## How to apply Please do not send a generic proposal. We will only review applications that address the following: 1. Share 2–3 examples of accounts you have managed for premium or considered-purchase brands. Tell us what you were responsible for, and what results you achieved — ideally enquiries or conversions, not just follower counts. 2. In 3–4 sentences, tell us how you would build trust with a diaspora audience that is sceptical of property developers. 3. Write one sample Instagram caption (under 100 words) for a post showing construction progress on a residential development, aimed at a Ghanaian buyer living in London. 4. Confirm which of the following you do in-house versus subcontract: copywriting, short-form video editing, graphic design, community management. 5. Confirm your monthly rate and what that includes.
Project ID: 40645555
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✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$60 USD in 3 days
7.4
7.4

Hello, I'm expert in Social media post and SEO / Social media accounts promotion. It's help to increase traffic, visitors, Ranking, Growth and promote your website and Social media Accounts. I will promote your website and social Media accounts Like:- Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest etc.. Also send you weekly updates. My Social Media Steps:- > According to Targeted URLs best Keywords > Social Media Posts with Unique Image and Content > Action Plan :- 1) Social Media Management 2) Daily Posting 3) Quality hashtags with Description 4) Social Media organic Promotion 5) Weekly Work Report -- Social Media: ✔ Facebook ✔ Twitter ✔ Pinterest ✔ Instagram ✔ LinkedIn Please send me a message for more details, I'm ready to start this project right now. For start just click on Green AWARD button and Setup Milestone Thank you
$112 USD in 31 days
7.1
7.1

As an experienced social media expert, I offer more than just your average marketing strategy. I understand that your luxury real estate brand requires a unique approach to build trust with your audience. For years, my team and I have successfully managed accounts for premium brands similar to yours such as architecture, interior design, and luxury goods. What sets me apart isn't just my understanding of aesthetics but my commitment to deliver results that matter such as increased engagement, website traffic and brand recognition. Trust is the most valuable asset when it comes to real estate, and I have the capabilities to ensure your message reflects credibility and professionalism. Another aspect of my service is my hands-on approach with consistent delivery and clear communication across time zones. I can work adeptly with existing brand guidelines and provide reliable, high-quality content on platforms like Instagram, LinkedIn, TikTok, and YouTube where we plan to reach your target audience. I'm also fluent in English with strong copywriting skills needed for a restrained yet persuasive tone which is essential distinguishing feature of '#whatnotodo'todonotla' and '#IamNotha'. Let me use my expertise in social media management coupled with timely reporting to help you execute your content strategy efficiently all the while enlisting genuine leads for your business.
$40 USD in 7 days
6.5
6.5

Hello, I have great experience in Social Media Content Creation / Management / Marketing service and Our social media optimization services can help you Increase Business Traffic & Ranking, Boost Followers, Leads and Sales, Increase Social Media Presence, Increase Business Awareness, Business Growth, Revenue and Engage with your target audience. I want to make sure every dollar you spend is a great investment. I'm Digital Marketing professional with extensive experience in the industry, and I will work closely with you to reach your goals. > Action Plan :- 1) Social Media Management 2) Social Media Content Creation 3) Weekly 5 Posting 4) Quality Hash tags with Description 5) Social Media Promotion 6) Weekly Work Report > The Result that you will get :- 7) Immediate Impact 8) Brand Exposure 9) Measurable ROI 10) Cost-Effective Marketing 11) Increase brand awareness 12) Tackle your competition better 13) Faster Result Than any Services 14) Measure your performance consistently 15) Reach the Right People at the Right Time 16) 100% ROI I am looking forward for your valuable & fruitful response. Please click on the chat or award button to get started.
$100 USD in 30 days
6.6
6.6

Hello, I am an Professional Social Media Marketing, Content Creation and management expert that focuses on driving impactful Social media presence growth. Whether you are looking to enhance your brand’s social media presence or drive targeted leads through social media advertising, My social media marketing and Management services can help you hit your goals. I have a deeply understanding of the latest social media trends and best practices. I am ready to work with you and come up with a great strategy to build and skyrocket your social media on every digital front. No one knows this industry as much as I do as I've been in this business working with CEOs and product owners for years so I know what the end goal looks like. I will do these Steps in Social media Management and Marketing :- 1. Social media accounts creation 2. Profile Setup 3. Logo or Profile Picture creation 4. Analysis of business to create better posts 5. Keywords Research 6. Weekly Posts Creation 7. Posts Titles and Description Writing 8. Hashtags Research 9. Regular Posting 10. Monthly Progress Analytics Here are the other benefits you’ll get by hiring the best Social Media marketing Service for your business:- 1. Expand your business on social media 2. Expert Insight 3. Cost-effective 4. Access to the expensive marketing tools 5. Qualified leads Please click on the AWARD or CHAT button to get started
$125 USD in 31 days
6.7
6.7

Hello, I’d love to manage your luxury real estate social media with a strong focus on **trust, credibility, and qualified diaspora enquiries**. I can handle **content planning, copywriting, Canva designs, Reels/TikTok editing, scheduling, community management, and monthly reporting** while strictly following your existing brand guidelines. For diaspora buyers, I’d focus on transparent, dated construction updates, real project footage, and honest progress reporting—building confidence through proof rather than hype. I’m ready to start immediately and can share relevant work samples. Best regards, Maryam
$100 USD in 1 day
5.3
5.3

Greetings, I see that you’re looking for a social media manager to engage a diaspora audience for your luxury real estate brand in Ghana. My approach would focus on building trust through transparency and consistent communication. By sharing genuine content that highlights your unique designs and the quality of your developments, I can help foster a positive relationship with your audience, addressing their concerns and showcasing your commitment to excellence. In terms of experience, I’ve managed accounts for premium brands where I was responsible for crafting engaging content and driving inquiries. I understand the importance of maintaining a professional tone while also being approachable. For example, a caption for a construction update could read: “Exciting progress on our latest residential project! Every detail is crafted with care, ensuring a home you'll cherish. Stay tuned for more updates!” I handle copywriting and community management in-house, while I collaborate with trusted professionals for short-form video editing and graphic design. Best regards, Muhammad Arshman
$100 USD in 3 days
5.1
5.1

As a seasoned professional in digital marketing and social media management, my skill-set aligns perfectly with your project requirements. From designing effective content calendars and producing engaging copies to handling community management and generating monthly reports, I bring both efficiency and creativity to the table. My approach is all about transparency and nimbleness - two qualities that I understand are of utmost importance to your brand. Given your target audience's prior negative experiences, building trust is paramount, which aligns perfectly with my values as well. Having worked with premium brands in real estate, I'm mindful of the need to present customers with authentic updates and accurate progress claims, rather than exaggerating accomplishments. Lastly, I believe excellent service extends beyond merely executing tasks; it also entails maintaining clear communications across time zones and ensuring that deadlines are met consistently. With me managing your social media campaigns, you can rest assured that your brand’s digital presence will positively resonate with the audience you hope to engage. Let’s bring trust back into the property market together!
$200 USD in 30 days
3.2
3.2

Good day, As a senior Social Media Manager specializing in luxury real estate brands, I am confident in meeting your needs for engaging with a Ghanaian and diaspora audience. With experience in managing premium accounts and a strong focus on trust-building, I ensure 100% job satisfaction. Let's chat to discuss further and share my relevant portfolio. My simple process includes planning, creating, reviewing, and finalizing content consistently. What I will do: - Develop and schedule monthly content across various platforms - Monitor and engage with the community effectively - Provide detailed monthly reports for performance analysis Expect high-quality work within budget. Looking forward to chatting again soon. Regards, Hira Khan
$32 USD in 2 days
3.4
3.4

The emphasis on trust here is important, especially with diaspora buyers who may be interested in owning property in Ghana but have legitimate concerns about whether a developer will actually deliver what is promised. I like that you've made accuracy around construction progress and project claims a non-negotiable. The content should make someone in London, Toronto or New York feel that they can follow the development from a distance and know exactly what is happening on site, rather than seeing another stream of polished property advertising. For construction updates, I'd focus on dated progress, specific milestones, real site footage and useful context, then carry that same transparency into Reels, carousels, LinkedIn and community responses. Enquiries would matter more than simply making the accounts look active, so reporting should reflect that. I handle copywriting, short-form video editing and graphic design in-house, using DaVinci Resolve and CapCut for video and Canva for graphics. Would you be open to starting with the first month's content calendar and a few sample posts so you can assess the tone before committing to the longer-term workflow? .
$160 USD in 7 days
3.4
3.4

Hi, I’d love to support your team with the ongoing execution of your social media presence. My experience includes social media management, content writing, Canva design, short-form video editing, community engagement, and website/SEO work for different brands and international clients. I’m comfortable working from existing brand guidelines and turning supplied footage, images and information into professional Reels, carousels, posts and platform-specific content. For a property brand targeting a diaspora audience, I would focus strongly on trust, transparency and proof rather than generic promotional content. Construction progress, real project information, useful buyer-focused content and clear communication would be central to the content. I also understand the importance of accurate claims and would never present renders, AI-generated visuals or unfinished work as completed projects. I handle copywriting, short-form editing, graphics and community management in-house and use tools such as Canva, CapCut and AI tools where appropriate. Monthly rate: $275 USD, including content planning, captions, social content creation, short-form editing, scheduling, community management and monthly reporting. I’d be happy to share relevant samples and discuss your existing content guidelines. Thanks, Nida
$100 USD in 7 days
3.5
3.5

Hello, As someone who understands how to design digital solutions that not only grab attention but also foster trust, I believe my experience in content creation and social media management makes me an ideal candidate for your boutique property development project. Having worked in both the luxury goods and architecture industries, I know how crucial it is to build and maintain credibility with potential buyers. My approach has always been centered on a restrained professional register, creating messages that highlight the unique offerings of premium brands without resorting to over-hyped sales language or emojis. Beyond my skills in copywriting and content production, I am also well-versed in short-form video editing (Reels/TikTok) and static/carousel design. My familiarity with real estate and construction subject matter is another asset that would greatly benefit your brand. Understanding the importance of staying true to your brand identity, I consistently adhere to existing guidelines rather than inventing one myself. As a freelancer who values consistent delivery and clear communication regardless of time zone differences, I'm committed to ensuring that you're always in the loop. Thanks!
$30 USD in 5 days
3.0
3.0

Your detailed project description clearly indicates the importance of trust and integrity in your brand messaging. I have successfully managed social media for premium real estate brands, driving significant engagement and inquiries through tailored content strategies. Understanding your goal to connect with a diaspora audience, I can create authentic narratives that resonate and build lasting relationships. I noticed the emphasis on community management, ensuring inquiries are promptly routed to your sales team, which aligns with my experience in lead generation. With a strong background in content creation, I specialize in performance-driven strategies, ensuring security in messaging while enhancing user experience through engaging visuals. What specific metrics will you prioritize in your monthly reporting to gauge success effectively? Warm regards, Foraxis
$200 USD in 7 days
2.7
2.7

Hello, I am very interested in the opportunity to manage the social media and content for your luxury real estate brand targeting the Ghanaian and diaspora audience. With my expertise in Social Media Marketing, Digital Marketing, Content Strategy, and Social Media Management, I am confident in my ability to execute your brand's content strategy effectively. I understand the project requirements outlined, including the need for planning and scheduling content across various platforms, community management, and monthly reporting. My experience in managing social accounts for premium brands, strong English copywriting skills, and proficiency in short-form video editing and graphic design make me a suitable candidate for this role. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH I would love to discuss further how I can contribute to building trust with your audience and achieving your marketing goals. Looking forward to the opportunity to work together. Best regards, Warda Haider
$100 USD in 4 days
0.0
0.0

Hi there, I hope you're doing well. I went through your job post and I'm confident I can help you get this done right. I'm a full-stack web developer with strong experience in WordPress development & customization, Shopify store builds, and Liquid theme coding, along with WooCommerce, PHP, HTML/CSS, JavaScript/jQuery, and React when needed. I've handled similar projects before from custom theme development and plugin integration to fixing performance issues and building out fully responsive, mobile-friendly stores. I focus on clean code, fast delivery, and clear communication throughout the project. I'd love to learn a bit more about your specific requirements and timeline so I can get started right away. Where will you want the first Quick one—what’s your approval turnaround window, so I can schedule caption/hook drafts before clientQuestion goes live? inserted into your monthly workflow? Looking forward to hearing from you. Talk soon
$155 USD in 3 days
0.0
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Dear Team, I hope this message finds you well. I have reviewed your project requirements for ongoing social media management for your luxury real estate brand catering to the Ghanaian and diaspora audience. It is clear that your focus lies on building trust with a discerning audience, and I am confident in my ability to execute your established content strategy effectively. My portfolio includes successful management of social media accounts for premium brands, ensuring consistent delivery and clear communication across various time zones. I specialize in English copywriting with a professional tone, short-form video editing, and graphic design in alignment with existing brand guidelines. To build trust with a sceptical diaspora audience, I believe in showcasing accurate and timely progress updates, steering clear of misleading visuals or information. I am dedicated to generating meaningful engagement and inquiries through strategic content planning and community management. I would appreciate the opportunity to discuss how I can contribute to your brand's success further. Please feel free to reach out for a detailed discussion. Best regards, Muhammad Anas Khan
$90 USD in 4 days
0.0
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With a project as crucial as yours, which entails rejuvenating and operationalizing legacy systems, my extended 15+ years work in enterprise IT, software engineering, cloud infrastructure, and solution architecture makes me the perfect candidate for your project. My core focus is not just migrating code but also delivering improved software that's faster, more secure, maintainable and poised to support future growth - a parallel to your objective of executing your brand positioning and content strategy consistently. The scope of community management forms an integral part in cultivating the trust factor you so profoundly acknowledge. Handling DMs and routing genuine buyer inquiries promptly will supplement the lead generation aspect of our project while lending credibility to our interactions with potential buyers. Being averse to strictly emoji-driven sales language helps me maintain the required professional register. Rest assured you'll be accorded clean transitions throughout the entire process as I believe in maintaining transparent communication irrespective of distances
$140 USD in 7 days
0.0
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Dear Property Developer Team, How can we ensure that your diaspora audience not only trusts but eagerly engages with your luxury real estate brand? At Web Logo Design Services, with over 12 years of experience in social media management and branding, we understand the critical balance between distinct design and transparent communication that your brand aims to achieve. Having carefully reviewed your project requirements, we are committed to executing your existing brand positioning and content strategy flawlessly. Our approach involves in-depth research on industry trends, competitor analysis, and audience behavior to tailor a social media strategy that resonates with your target audience. From creating original and engaging content to monitoring performance and refining strategies based on insights, we ensure a professional, engaging, and growth-oriented social media presence. Please visit our profile to review our portfolio and previous work. We look forward to discussing how we can elevate your brand's online presence and build trust with your diaspora audience. Let's chat further about bringing your vision to life. Best regards, Nova Creations
$119 USD in 1 day
0.0
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Hello, Our boutique property development company in Accra, Ghana is seeking a skilled social media manager to engage with our Ghanaian and diaspora audience. We are not your typical real estate brand; we focus on trust and quality in our luxury developments. If you have experience managing premium brands and can create engaging content that builds trust with a sceptical audience, we want to hear from you. Your role will involve content planning, scheduling, copywriting, light editing, community management, and monthly reporting. We have a clear brand strategy in place and need someone to execute it effectively. If you can demonstrate your ability to manage similar accounts and understand the importance of trust in our industry, we invite you to apply. Please only reach out if you are confident in your ability to meet our specific requirements and are committed to delivering high-quality work. Let's discuss further once you are satisfied with the details provided. Sincerely, Nimra H.
$140 USD in 3 days
0.0
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Hi there, Imagine a luxury property developer in Accra, Ghana, where trust is key. I’ve helped brands just like yours connect authentically with their audience, crafting engaging content that builds confidence and rapport. I noticed you’re looking for someone to execute your content strategy consistently and effectively. I can help create clean, professional, and user-friendly posts that resonate with your diaspora audience. My experience managing social accounts for premium brands has taught me how to create seamless and integrated campaigns that generate genuine buyer inquiries. I specialize in copywriting, short-form video editing, and community management. I’m committed to speedy communication and a fast turnaround time, ensuring your project stays on track and your audience stays engaged. Let me know if you are available for a quick chat! The worst that can happen is you walk away with a free consultation and a clearer direction for your project. Regards, DevanVDW
$100 USD in 7 days
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Accra, Ghana
Member since Sep 30, 2025
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₹12500-37500 INR
$10-30 USD
₹12500-37500 INR
₹750-1250 INR / hour
₹600-1500 INR
$8-15 USD / hour
$30-250 USD
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