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Our current Shopify retail site functions well on the back-end, but the front-end needs a visual and usability upgrade. The job revolves around three key experience wins: a completely new homepage design that welcomes customers and drives them to collections, product pages that tell a richer story with stronger imagery and trust elements, and a cleaner navigation flow so shoppers reach checkout with fewer clicks. Design priorities are a refreshed color scheme that aligns with our brand palette, high-impact lifestyle imagery, and an overall layout that feels modern yet conversion-focused across desktop and mobile. If you work comfortably with Shopify Liquid, theme customisation, CSS/SCSS and common design tools such as Figma or Adobe XD, you’ll feel right at home in this project. Deliverables • New homepage concept and build, fully responsive • Enhanced product page template with improved image galleries, reviews section and clear calls-to-action • Streamlined navigation structure (header, menu and footer) implemented and tested on all major browsers • Style guide covering colours, imagery guidelines and reusable UI components Acceptance criteria – Pages score 90+ on Google PageSpeed for both desktop and mobile – No broken links, mismatched fonts or colour inconsistencies – All work completed within the Shopify theme editor without breaking existing app integrations The store is live, so changes will be staged in a duplicate theme and pushed only after approval. Access credentials and brand assets will be provided once we agree on timeline and milestones.
Project ID: 40647511
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198 freelancers are bidding on average $1,928 CAD for this job

Hi there, We understand you're looking to revamp your Shopify store's front-end, focusing on a new homepage design, enhanced product pages, and a streamlined navigation flow to boost usability and conversions. With our expertise in Shopify Liquid, theme customization, CSS/SCSS, and design tools like Figma, we're confident in delivering a modern, conversion-focused design that aligns with your brand palette. Our past projects, such as the online shop for a Scandinavian fashion brand and the website redesign for a web agency, demonstrate our capabilities in similar tasks. We'll ensure a fully responsive new homepage, improved product pages, and a cleaner navigation structure, all optimized for desktop and mobile, with a style guide for consistency. What is your current brand style guide like, and are there any specific design elements you'd like us to prioritize in this redesign? Feel free to message us to discuss the details! — Webbook Studio
$2,150 CAD in 30 days
9.2
9.2

Could you please share the live Shopify store URL and confirm which theme is currently installed, including any custom Liquid modifications? Do you already have the updated brand palette, lifestyle imagery, product copy, and review content ready? Please identify the existing apps/integrations that must remain fully compatible with the redesign. How many product templates or product types require customization? Also, please confirm whether the 90+ PageSpeed target is measured using Google Lighthouse, PageSpeed Insights, or another tool, and whether you already have a duplicate theme available for staging.
$1,500 CAD in 12 days
9.3
9.3

Hi, I’m a perfect fit for this Shopify project and understand you need a front-end redesign focused on visual impact, usability and conversions while keeping the existing backend and integrations intact. I’ll create and implement a new responsive homepage, richer product pages with galleries/reviews/CTAs, and a streamlined navigation flow using Shopify Liquid and theme customization. Features: Homepage Redesign, Product UX, Image Gallery, Reviews, Navigation, Mobile UI, Style Guide & Conversion Optimization. I’ll work safely in a duplicate theme, optimize for 90+ PageSpeed, test major browsers and ensure existing apps/functionality remain unaffected before launch. Let’s Chat… Thanks
$1,700 CAD in 15 days
9.5
9.5

As an experienced full-stack developer, I understand the significance of an optimized user interface and design in converting visitors into loyal customers. My proficiency in HTML, Shopify, and Website Design makes me an ideal fit for your Shopify Store Redesign & Optimization project. Having developed several eCommerce solutions, I feel comfortable dealing with Shopify Liquid, theme customization, CSS/SCSS and common design tools. Your project's deliverables involving a new homepage concept, enhanced product page template and streamlined navigation structure are right up my alley. Not only can I provide you with the refined aesthetics you're looking for in your color scheme, high-impact imagery and responsive layout, but also ensure each element functions flawlessly across all major browsers and devices. It’s also important to mention that as a fellow entrepreneur myself, I appreciate deadlines and will make sure to complete all work within the specified timeframe without affecting or breaking any existing app integrations. Moreover, my meticulousness and attention to detail will guarantee that your refurbished storefront remains linked, uniformed with no broken links or color disparities -ensuring a seamless browsing experience for your users on Google PageSpeed for both desktop and mobile.
$2,500 CAD in 40 days
9.4
9.4

Hi — Elias here from Miami. I see you’re looking to enhance the front-end of your Shopify store to better align with your brand's vision. A well-designed interface can significantly improve user experience and drive conversions. The real challenge often lies in ensuring that any redesign maintains performance and integrates seamlessly with your existing backend. A common issue in projects like this is managing the delicate balance between aesthetics and functionality. It’s crucial to ensure that the new design doesn't compromise site speed or the underlying architecture. My approach would focus on creating a clean, intuitive layout that enhances usability while leveraging Shopify’s capabilities. I prioritize maintainability and future-proofing, so any design changes will be straightforward to adapt as your business grows. I’ve worked on similar Shopify projects, optimizing both design and performance, which has equipped me to foresee potential pitfalls early on. A few questions to better understand the scope: Q1 – What specific features or elements are you looking to prioritize in the redesign? Q2 – Are there any integrations or customizations that need to be maintained or enhanced? Q3 – How do you envision the user roles and permissions post-redesign? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$2,500 CAD in 10 days
8.5
8.5

I specialize in Shopify design and propose a comprehensive redesign project to improve your site's front-end experience. By focusing on creating a welcoming homepage, enhancing product pages, and refining navigation for smoother checkouts, I aim to elevate your site's aesthetics and usability. With expertise in Shopify Liquid, CSS/SCSS, and design tools like Figma, I can ensure a modern and engaging user experience across all devices. The deliverables include a new homepage design, enhanced product page template, streamlined navigation structure, and a detailed style guide. Prioritizing Google PageSpeed optimization, visual consistency, and app integration, I guarantee a flawless end product. Let's collaborate to revitalize your online store's visual identity and drive conversions effectively.
$2,700 CAD in 5 days
8.8
8.8

As a seasoned web and design professional, I acknowledge the significance of a high-impact first impression to the success of your business. With my 6+ years of Shopify experience and adeptness in CSS/SCSS, HTML, and Shopify Liquid, I am confident in my ability to deliver the engaging and conversion-focused storefront you need. Your project aligns beautifully with my expertise, which is evident both in the list of relevant skills and in my extensive portfolio showcasing design elements similar to what you desire. In undertaking your project, you are guaranteed useful insights and unwavering dedication throughout the process. My approach begins with meticulously understanding your brand and user profiles to craft a store that not only aligns visually but also resonates emotionally. I'll develop for you not just a new homepage concept but an entire new shopping experience - from cleaner navigation structure to enhanced product pages that captivate with impactful lifestyle images - all maintaining fidelity to ease of use. Moreover, I commit to completing all of the work within the existing Shopify theme editor without disrupting your app integrations. Meeting your acceptance criteria is top priority to me. Plus, the fact that your store is live reinforces my responsibility towards delivering while minimizing any downtime or inconvenience. Choose me today; let's optimize your Shopify store together!
$1,500 CAD in 7 days
8.9
8.9

Hello, As the head of a reputable web solutions and IT services company, I have led successful projects similar to yours in the past! Our comprehensive skill set includes everything from creating engaging Shopify stores to incorporating responsive designs. This experience aligns perfectly with your needs for an enhanced, fully responsive homepage design, improved product pages, and streamlined navigation structure. We not only specialize in using CSS/SCSS to customize Shopify themes but also provide complete website design solutions. Our proficiency with tools like Figma or Adobe XD gives us an edge in transforming your current front-end into a vibrant, user-friendly interface. Let Cloud1 Web Solutions redefine your Shopify store into a stunning platform that persuades customers effortlessly! thank you Regards Gaurav Garg
$1,500 CAD in 12 days
8.5
8.5

I can help give your Shopify storefront the visual lift and cleaner buying journey you described. The scope is nicely structured: homepage refresh, richer product template, improved menu/footer flow, and a reusable style system so the store stays consistent going forward. I’d build this safely in a staged duplicate theme and make sure existing integrations remain intact. Performance, responsiveness, and clean implementation would be a priority throughout.
$1,500 CAD in 7 days
8.0
8.0

Your store already has the right foundation the opportunity is to make the customer-facing experience feel as strong as the back end while improving the path from landing page to checkout. I’d approach this as a focused Shopify UX/UI refresh: redesigning the homepage around collection discovery, strengthening product pages with better visual hierarchy, imagery, trust elements and CTAs, and simplifying the header, menu and footer structure across desktop and mobile. I’ll also maintain consistent typography, colours and reusable UI components so the finished storefront feels cohesive rather than patched together. I have 6 years of professional graphic and digital design experience, with strong attention to responsive layout, visual hierarchy and brand consistency. I would work in a duplicate theme, preserve existing integrations, and carefully test the final experience before anything is pushed live. Best regards, Ziaul.
$1,500 CAD in 7 days
7.3
7.3

Hello How are you? I feel interest about your project and feeling confident Can we discuss in detail? Regards
$2,250 CAD in 7 days
7.2
7.2

Hello! As per your project post, you are looking to redesign and optimize an existing Shopify retail store with a stronger homepage, richer product pages, smoother navigation, and a modern conversion focused experience across desktop and mobile. I can help redesign and customize the Shopify theme with a new homepage, enhanced product pages, improved image galleries, reviews, trust elements, clear calls to action, and a streamlined header, menu, and footer. I will also ensure the updated interface remains responsive and consistent across major browsers. I specialize in Shopify, Liquid, responsive ecommerce design, Figma, CSS, theme customization, and conversion focused user experiences. I can also prepare a reusable style guide covering colours, imagery, typography, and UI components so the new visual direction remains consistent across the store. Let’s connect to review your current Shopify store and visual direction so we can create a cleaner, more engaging shopping experience that improves navigation, product presentation, and conversions. Best regards, Nikita Gupta
$1,500 CAD in 10 days
6.8
6.8

As an experienced Shopify developer and a master in web designing tools such as Figma and Adobe XD, I am readily equipped with the skills your project demands. I understand that the front-end look and feel is just as essential as the back-end functionality for your retail site. I have a proven track record in redesigning and optimizing Shopify stores to deliver engaging visuals, improved user experiences, and most importantly, high conversions. My expertise in Shopify Liquid and CSS/SCSS, combined with my skills in creating reusable UI components will facilitate seamless responsiveness across all major browsers and devices. Trust is paramount; hence my experience in incorporating trust elements such as clean navigation flows and clear calls-to-action while maintaining brand coherence aligns perfectly with your requirements. Lastly, my proficiency in WordPress, Joomla, Laravel/PHP- to list a few, means I enter projects like yours with a holistic vision. I appreciate the need to ensure that no existing app integrations are broken. Staging changes before pushing them live demonstrates my respect for your live site's integrity. Moreover, my knowledge of Google PageSpeed optimization guarantees that every aspect of the revamp will aim to score higher than 90 on both desktop and mobile versions. Choose me for a collaborative effort designed to transform your eCommerce store beyond your expectations!
$2,250 CAD in 7 days
6.6
6.6

Hi, I can redesign your Shopify front-end while keeping the existing backend and app integrations intact. I will work in a duplicate theme, so the live store remains unaffected until everything is reviewed and approved. The focus will be a stronger homepage, richer product pages, cleaner navigation, and a more consistent visual system across desktop and mobile. I am comfortable with Shopify Liquid, theme customisation, CSS/SCSS, Figma, and performance-focused implementation. I can also improve image handling, reviews placement, trust elements, calls-to-action, header/footer structure, and reusable sections while keeping the theme easy to manage from Shopify's editor. Performance, responsiveness, browser testing, and visual consistency will be checked before launch. I can structure the work into design approval, theme development, QA, optimisation, and final deployment milestones. Best, Justin
$2,000 CAD in 15 days
6.5
6.5

Hello, I can refresh your Shopify storefront with a modern, conversion-focused homepage, richer product pages, and a cleaner navigation flow while keeping your existing backend and app integrations intact. I’ll use your brand palette, stronger lifestyle imagery, responsive Liquid/CSS customization, and clear CTAs to improve the overall shopping experience. I’ll work safely in a duplicate theme, optimize for desktop and mobile performance, test major browsers, and provide a simple style guide for consistent future updates. Best Regards Fizza Nadeem K
$1,800 CAD in 3 days
6.2
6.2

Hi, I can help **revamp your Shopify store’s design, navigation, and user experience** while keeping your existing functionality and integrations stable. I have **8+ years of Full-Stack experience and 1000+ completed projects**, with strong expertise in Shopify, Liquid, theme customization, CSS/SCSS, responsive design, and UI/UX. I can help with: * Modernizing your Shopify theme and overall visual design * Improving navigation and customer journey * Optimizing product and cart flow for better conversions * Ensuring responsive performance across all devices * Improving page speed and SEO-friendly structure * Working safely on a duplicate theme before publishing * Preserving existing apps, links, and functionality * Testing everything thoroughly before launch My focus is on **clean implementation, pixel-perfect design, high performance, and long-term reliability**. I’m ready to review your current Shopify store and start improving it. Best, Shaili
$2,250 CAD in 7 days
5.9
5.9

Hello! This is Temo, and I see you're looking to redesign and optimize your Shopify store's front-end. It's great that the back-end is functioning well, but I understand a visually appealing front-end is essential to enhance user engagement and conversion rates. With my extensive experience in Shopify and design tools like Figma and Adobe XD, I can help create a modern, user-friendly interface that aligns with your brand. To start, I’d suggest conducting a brief audit of your current design to identify key areas for improvement, followed by mock-ups to ensure we’re aligned on the visual direction before development begins. Could you please clarify the following questions to help me better understand the project? Q1: What specific visual elements or styles are you aiming for in the redesign? Q2: Are there any particular features or functionalities you want to prioritize in the optimization? Q3: Do you have any customer feedback or data that points to specific areas of improvement on the current site? I’m ready to dive into making your store stand out.
$2,500 CAD in 15 days
6.1
6.1

Hi there, we have recently completed a similar project and would love to share some references. I see you need a fresh homepage and streamlined navigation to enhance user experience on your Shopify store. We’ll redesign the front end to create a visually stunning site that drives conversions. Expect high-impact imagery and a layout that guides users smoothly to checkout, ensuring fewer clicks and higher engagement. Here's how we'd approach it: - Develop a new homepage concept focusing on your brand palette. - Enhance product pages with engaging visuals and trust elements. - Optimize navigation for a frictionless shopping experience. While we might be newer to Freelancer, we bring 9+ years of experience delivering this kind of work off-platform and multiple 5-star reviews to back it up. Feel free to reach out for a friendly, no-obligation consultation. I'm here to help, even if you don't hire us. Kind regards, Trichelle
$1,800 CAD in 7 days
5.7
5.7

Hi, I’m Jagjeet — with 10+ years of experience in Shopify, Liquid, and eCommerce UI/UX. I can refresh your existing Shopify storefront with a modern, conversion-focused front end while keeping the current backend and app integrations intact. What I’ll deliver: • New responsive homepage design and Shopify implementation • Enhanced product pages with galleries, reviews & stronger CTAs • Streamlined header, navigation & footer across devices • Brand-focused style guide + PageSpeed and cross-browser optimization I’ll work on a duplicate theme first, thoroughly test everything, and only push the approved version live. Ready to start immediately. Best regards, Jagjeet Singh
$1,500 CAD in 16 days
5.7
5.7

Hi, I can redesign the storefront while preserving the Shopify backend, existing integrations and live customer experience. I’ll work entirely in a duplicate theme, starting with the homepage UX and visual direction in Figma before implementation. The new homepage will establish stronger collection discovery, lifestyle imagery and clearer conversion paths. For product pages, I’ll improve the gallery, product storytelling, trust/review placement, variant experience and CTA hierarchy while keeping everything manageable through Shopify’s theme editor. I’ll also simplify the header, menus and footer to reduce unnecessary navigation steps and create a consistent mobile-first experience. Implementation will use Shopify Liquid, sections/blocks and clean CSS/JS, avoiding unnecessary dependencies. Before launch I’ll test major browsers, mobile layouts, existing apps, links and checkout flows, then optimize Core Web Vitals/PageSpeed as far as the theme and installed integrations allow. CAD $2,400 fixed | 3–4 weeks. Delivery includes the redesigned theme, responsive QA, performance optimization and a reusable style guide.
$2,400 CAD in 20 days
5.6
5.6

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