I am looking to relaunch a website that has been offline for about six years. I sell custom branded promotional products, custom swag, company swag, custom embroidered apparel, custom printed t-shirts etc. The domain is www.companyswag.com. The site is hosted by an industry website provider and their is not ftp access, but there is are many optimization tools built in to the back end to optimize each page except for individual product pages.
I'm looking for a recommendation of keywords, plan and implementation of an SEO and backlink strategy to rank for a number of terms and associated cost and time frame, as well as ongoing costs for continued work should the effort be successful. I think that 2 and 3 word terms focused around "swag" are likely the best from the research I've conducted, but I while I do have some SEO knowledge, I'm far from an expert.