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TITLE: Technical SEO Specialist - Fix Google Indexing Errors & Get All Pages Indexed ([login to view URL]) Category: SEO / Technical SEO ABOUT US GoodPaws ([login to view URL]) is an India-based pet marketplace connecting future pet parents with verified breeders across multiple cities and breeds. The site is programmatic in nature - we run breed x city landing pages, so URL count grows fast and indexation discipline matters more than for a typical brochure site. Organic impressions are growing (roughly 1,200/day in mid-June to about 5,900/day in early July), so Google is clearly rewarding the pages that ARE indexed. The problem is that most of our pages are not. THE PROBLEM (current Search Console state, as of 20 July 2026) Out of 592 known URLs, only 254 are indexed (43%). 338 pages are excluded. Worse, the indexed count is going backwards - it peaked at 270 on 12 June and has since dropped to 254 while excluded pages climbed. Exact breakdown from the GSC Page Indexing report: - Discovered - currently not indexed: 112 pages (Google systems) - validation Started - Crawled - currently not indexed: 72 pages (Google systems) - validation FAILED - Not found (404): 66 pages (Website) - validation FAILED - Excluded by 'noindex' tag: 43 pages (Website) - validation FAILED - Page with redirect: 26 pages (Website) - not started - Blocked by [login to view URL]: 18 pages (Website) - not started - Alternate page with proper canonical tag: 1 page (Website) - not started Three validation attempts have already failed, which tells us previous fixes were either incomplete or never actually deployed. We are not looking for someone to re-request validation and hope. We want root-cause diagnosis and verified fixes. We will share the full GSC export and grant Search Console access on hire. SCOPE OF WORK 1. Full crawl and diagnosis - Crawl the site with Screaming Frog or Sitebulb and reconcile the crawl against the GSC export and our sitemap. - Classify all 338 excluded URLs into: fix, redirect, consolidate, or intentionally exclude. We need a decision on every single URL, not a sample. - Identify why the earlier validations failed. 2. 404s (66 pages) - Determine origin: broken internal links, stale sitemap entries, deleted breed/city pages, or bad external backlinks. - Restore, 301-redirect to the closest relevant page, or let them return 410 - with justification per URL. - Remove dead URLs from the sitemap and fix the internal links pointing at them. 3. 'noindex' tag exclusions (43 pages) - Audit every page carrying a noindex directive (meta robots tag and X-Robots-Tag header). - Remove noindex from pages that should rank; confirm the rest are intentional. - Note: we had a site-wide noindex incident previously that was resolved - verify no template, plugin, or staging config is reintroducing it. 4. [login to view URL] blocks (18 pages) - Review [login to view URL] and correct over-broad disallow rules blocking commercial pages. 5. Redirects (26 pages) and canonicals (1 page) - Eliminate redirect chains and loops; point internal links at final destinations. - Audit canonical tags for self-reference correctness and cross-page conflicts. 6. 'Crawled - currently not indexed' (72 pages) This is a quality/duplication signal, not a technical bug. We need: - A duplication analysis across our breed x city page templates (these pages are likely too similar to each other). - Specific, page-level recommendations on differentiation - unique above-the-fold content, localised sections, schema, internal links. - Implementation of the technical portion (schema, internal linking, templates). Content writing is out of scope, but you must give us a clear content brief. 7. 'Discovered - currently not indexed' (112 pages) - Crawl-budget and discoverability work: sitemap hygiene and segmentation, internal linking depth (nothing important more than 3 clicks from home), hub/category pages, server response time. - Audit the crawl stats report for host-load issues. 8. Structured data and sitemaps - Valid XML sitemaps, split by page type, containing only 200-status indexable canonical URLs. - Correct Product / LocalBusiness / FAQ / Breadcrumb schema where applicable, validated error-free. 9. Validation and monitoring - Trigger GSC validation for each issue type and monitor it to a Passed state. - Weekly written progress updates with the indexed/excluded count trend. DELIVERABLES 1. Technical audit document - root cause for every issue category, plus an explanation of why past validations failed. 2. URL-level action spreadsheet - all 338 excluded URLs with diagnosis, action taken, and status. 3. Implemented fixes deployed on the live site (you work directly, or hand off documented tickets to our developer - state your preference). 4. Corrected [login to view URL], sitemaps, canonical and meta-robots configuration. 5. Content differentiation brief for the thin/duplicate template pages. 6. Weekly progress reports with GSC screenshots. 7. Final handover doc - what changed, what to monitor, and a checklist so new pages launch indexable by default. SUCCESS CRITERIA - Zero page-level errors in the categories under our control: 404, noindex, [login to view URL] block, redirect, canonical conflicts. - All GSC validations moved to "Passed". - Indexed pages at 90% or more of legitimate, intended-to-rank URLs within 6 weeks. (We understand Google's indexing decisions for "Discovered/Crawled - currently not indexed" are not fully controllable; we measure your work by fix quality plus the direction and pace of the indexed-count trend, not by a guarantee.) - No drop in existing impressions during the cleanup. MILESTONES Milestone 1 - Audit and action plan: audit doc + URL-level spreadsheet. 25% Milestone 2 - Technical fixes deployed: 404s, noindex, [login to view URL], redirects, canonicals, sitemaps. 40% Milestone 3 - Discoverability and quality work: internal linking, schema, crawl budget, content brief. 20% Milestone 4 - Validation passed and handover: all validations Passed + final report. 15% REQUIRED SKILLS - Screaming Frog or Sitebulb (advanced), Google Search Console, GA4 - Proven experience with large or programmatic marketplace sites (1,000+ URLs) - Strong understanding of crawl budget, canonicalisation, and index bloat - Ability to read and edit front-end code (HTML/JS) and work with a dev team - [login to view URL] / structured data implementation - Clear written English and disciplined weekly reporting Nice to have: experience with Indian local SEO, marketplace or classifieds sites, or JS-rendered sites.
Project ID: 40612223
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53 freelancers are bidding on average ₹7,565 INR for this job

With over a decade and a half of experience in digital marketing, I am confident that my skills and expertise will be an invaluable asset to addressing your SEO indexing challenges. My approach to optimization is rooted in both technical proficiency and data-driven strategies that yield measureable growth, which aligns perfectly with the core objective of your project - fixing Google indexing errors and getting all pages indexed. I not only specialize in the general domain of SEO, but also have specific technical abilities that will be useful for your project, such as crawling and diagnosing websites to locate issues. These skills will help me identify the root cause of your Google index problems, ensuring that we don't just re-request validation blindly but rather implement verified fixes from the ground up. Furthermore, my commitment to long-term growth and transparent communication assures you of more than temporary solutions but rather sustainable outcomes. Owing to this, I've successfully helped over 1300 clients maximize their ROI through white hat SEO strategies similar to the ones I'll employ for GoodPaws. In our partnership, you can expect improved organic traffic, measurable growth with regular reports & insights, all at an affordable cost without any hidden charges. Let's take this journey towards highly improved organic impressions together.
₹12,500 INR in 31 days
8.7
8.7

Hello, I’ve reviewed your SEO requirements and I’m confident I can help improve your website’s search rankings, organic traffic, and overall online visibility. With 10+ years of hands-on SEO experience, I’ve successfully worked on local, national, and international SEO projects, delivering consistent growth through proven, white-hat optimization strategies, including modern approaches like AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM-focused content structuring. What I Will Do: Conduct a detailed SEO audit and competitor analysis Optimize on-page elements including content, keywords, structured data, and AEO/LLM-friendly formatting Fix technical SEO issues to improve crawlability, indexing, and search engine understanding Implement a one-time SEO setup with strong on-page and off-page strategies focused on long-term ranking growth I’d be happy to discuss your website and SEO goals in detail to apply the most effective strategy for your business. Looking forward to your response
₹25,000 INR in 30 days
6.8
6.8

Hello, I can help improve your website’s Google rankings, organic traffic, and generate quality leads with safe, long-term SEO strategy focused on real growth and measurable results. I will start with a complete SEO audit to identify technical issues, content gaps, keyword opportunities, and competitor strengths. Then I will create a step-by-step action plan covering on-page SEO, content optimisation, internal linking, technical fixes, and high-quality backlink building aligned with the latest Google updates. What you will receive: * Full website audit report * Keyword and competitor analysis * Prioritised SEO implementation roadmap * On-page and technical SEO improvements * Authoritative backlink strategy * Monthly ranking and traffic reports with next steps I focus on transparent communication, clean SEO practices, and sustainable ranking growth that delivers long-term value. Looking forward to discussing your website and goals. Best Regards Jaya
₹2,500 INR in 30 days
5.9
5.9

Hello there, Greetings, With over 12+ years of experience and a proven track record in SEO, I am confident that I can successfully address your indexing issues at GoodPaws. I appreciate your transparent project description, which aligns well with my detail-oriented approach to SEO. I will start by performing a comprehensive analysis of your site's indexation status using Screaming Frog or Sitebulb while cross-checking against the GSC export and sitemap, ensuring no stone is left unturned. I've handled crawls and indexed pages for a wide range of websites and platforms, including those with complex URL structures like yours. My approach always involves making informed decisions for each URL, backed up by justifications and explanations to ensure clarity and buy-in from all stakeholders. Harnessing my extensive problem-solving skills, I'll trace the origins of the exclusion issues - be it broken internal links, stale sitemap entries, deleted pages or external backlinks - and implement justified solutions such as restoring or redirecting URLs to the closest relevant page. Moreover, I understand that resolving such issues is not limited to mere fixes; it includes avoiding similar problems in the future. That's why I'll conduct a thorough audit to identify underlying causes of failures in earlier validations and nip them in the bud. Having carried out successful SEO campaigns in over 95 countries. Best Regards Saksham Sharma(SEO Specialist)
₹2,500 INR in 30 days
5.6
5.6

Hello, With my extensive experience in SEO, including both technical and on-page, I am confident that I am the perfect candidate for your project. My track record speaks for itself - I have consistently helped businesses improve their online visibility, increase organic traffic, and enhance their overall search engine performance. Moreover, don't just take my word for it; my Google certification validates my proficiency. I understand the unique needs of a programmatic website and the demands it places on proper indexing. I will bring a disciplined approach to your indexing issues, using tools like Screaming Frog or Sitebulb to crawl the site and meticulously sorting through the exclusion list: fixing, redirecting, consolidating or intentionally excluding each URL based on thorough analysis. I will also determine the cause of the previous failed validation attempts and give you verified fixes that address the root cause of the problem. My skills in handling 404s are equally strong, and I will diligently trace their origin - broken internal links, stale sitemap entries, deleted breed/city pages or bad external backlinks. To fix them, I will either restore them, 301-redirect towards the closest relevant page or remove them completely if needed. I will not only eliminate 'noindex' tags but also endeavor to ensure they aren't reintroduced by examining your sitemap update frequency among other things. Thank You, Indu Sharma
₹5,000 INR in 30 days
4.2
4.2

Ethan here, from South Africa. Your project immediately caught my eye. I'm really excited to partner with you. I understand that GoodPaws aims to resolve critical Google indexing issues affecting many of your programmatic landing pages. In a previous project for a large e-commerce site, I successfully diagnosed and corrected similar indexing errors, resulting in a significant increase in indexed pages and organic traffic. To tackle your issues, I would conduct a comprehensive audit using Screaming Frog, classifying each excluded URL and determining the root causes of past validation failures. I will also ensure that any 404s are either restored or redirected effectively to maximize discoverability. I am committed to delivering high-quality work, providing detailed documentation at each stage and ensuring all fixes are verified. What you truly need is not just for pages to be indexed but to ensure they are discoverable and ranking well. Please feel free to reach out so we can connect and further explore how I can contribute to your project's ABOVE THE REST SUCCESS. Kind regards, Ethan
₹5,150 INR in 8 days
0.0
0.0

Hello, I'll build a modern service-based e-commerce website where customers can easily browse service packages, add multiple services to their cart, and complete secure online payments. I'll create a user-friendly client portal, an easy-to-manage admin dashboard, and integrate payment gateways with SEO-ready architecture. The platform will be responsive, scalable, and designed to simplify service management while delivering a smooth customer experience from booking to order completion.
₹20,000 INR in 20 days
0.0
0.0

I can help you fix the SEO indexing issues for GoodPaws, ensuring all pages are properly indexed and visible to potential pet parents. I understand the urgency of your situation, especially with the significant number of excluded pages impacting your visibility. My focus will be on delivering clean, professional fixes that are user-friendly and optimized for Google indexing. As a Technical SEO Specialist with extensive experience in large, programmatic sites, I have successfully tackled similar challenges, ensuring seamless integration and robust solutions. Let's chat about how I can help you achieve your goals efficiently and effectively. Regards, Pieter.
₹3,750 INR in 7 days
0.0
0.0

Overwhelmed with indexing woes? Ajay, your dedicated SEO & Technical Specialist, is ready to transform your site's technical health and improve indexing issues. I've gleaned extensive SEO expertise over a range of projects across various sectors over the past decade. My approach is characterized by a meticulous crawl & diagnosis process using tools such as Screaming Frog and Sitebulb which will allow me to provide you with an exacting status of each URL. My previous experiences have often resolved similar SEO woes like 'noindex' tag incidents and 'Crawled- currently not indexed' scenarios, precisely the problems you're grappling with. Beyond fixating on fixing issues, I go the extra mile to elucidate the root cause and execute lasting fixes that won't require reoccurring remedies. I deploy an advantageously comprehensive toolkit inclusive of AutoCAD, SketchUp, Revit besides state-of-art software like 3Ds Max, Maya that will ensure complete site-analysis to determine broken internal links, deleted pages et al. Furthermore, my thoroughness doesn't end just at technical resolution; I'm able to provide content briefings for a clear roadmap going forward too. Indexed page numbers commandingly indicate tremendous growth potential and given the exponential organic impressions your pet marketplace has witnessed recently, fixing your SEO indexing issues is critical as ever - I comprehend that.
₹12,000 INR in 7 days
0.0
0.0

You're looking to resolve significant SEO indexing issues on your pet marketplace, and I've recently tackled a similar challenge for an e-commerce site. Your current situation, with only 43% of URLs indexed and previous validation attempts failing, clearly requires a thorough, methodical approach. I'll conduct a full crawl using Screaming Frog to identify the root causes of the exclusions. By classifying the URLs and implementing specific fixes, I will ensure each page has a clear action plan. This structured approach will enhance your site's indexability and maintain organic traffic growth. I have experience with Google Search Console, Screaming Frog, and structured data implementation. I’ll keep you updated with weekly reports and ensure clear communication throughout the process. Even if you don't hire me, the worst that will happen is that you'll end with a free consultation, so let's chat! Regards, Ryan
₹5,750 INR in 7 days
0.0
0.0

First step I'd take is fixing the 404 errors, as resolving these can quickly improve your index rate. After that, I'd focus on understanding why some pages fail validation after crawling, likely requiring some technical SEO adjustments. I've worked on indexing issues before and am ready to get started with yours. Improving your page indexation will be key, given how important it is for your site's growth. Have any recent site changes impacted these numbers, or have you noticed patterns among the excluded pages? Let me know, and we can tackle this together.
₹7,000 INR in 7 days
0.0
0.0

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