Hello!
Please accept my bid of $500/month for this project. Following is an overview of my adwords service.
1) Account setup (1 week or so)
a) Understanding your client's business
This is the most crucial part of any campaign. We will require a questionnaire to be filled by you. We may also do a few sessions over skype. The more information you can share the better! The idea behind this phase is to get a thorough understanding of your product, your market and you advertising goals
b) Determining the cost of lead acquisition
We would require an excel sheet to be filled by you. We will also need to see you current analytics and adwords data. Here we get down to business in terms of numbers, conversions, measurable goals and ROI. At the end of this exercise we would have determined the exact cost per click and budget that you should pursue for a given ROI.
c) Campaign setup
Based on our discussions in 1(a) and analysis in 1(b) we will build a wide keyword list, keeping the CPC and budget well within your advertising goals. Here is how we will set up your campaign to achieve high relevancy and quality score and hence a low CPC.
i) each keyword will have it's own ad group
ii) each adgroup will have 2 ads to split test against each other
iii) each keyword will have a phrase and exact match at the beginning to minimize risk.
iv) proper geo-targeting and ad scheduling for each campaign
v) appropriate negatives
By the end of this phase your client will begin receiving leads to his website.
Part 2 - Account management (ongoing basis)
The monthly account management includes monitoring the adwords account, looking for more keyword opportunities, refining keyword lists, split testing to improve either CTR (more traffic) or Conversions (higher ROI) depending upon your goals. Over time, this would typically include the following.
a) keyword research and optimization,
since we started wide, in this phase we go deeper and expand your keyword list with long tail keywords and put them into relevant campaigns. We will monitor the performance of individual keywords and delete the poorly converting keywords.
b) split testing & improving ad copy,
Your account is setup to improve ctr/adcopy everyday! We will ensure that all of your keywords are getting at least 2% ctr.
c) conversion tracking
We will either use adwords conversion tracking or link adwords to your analytics account to gather conversion data in real time. This way we can optimize your campaigns for higher conversion rate & number of conversions instead of higher ctr & number of clicks.
d) weekly reports with recommendations
We are upfront and honest. We have nothing to hide and will keep you up to date with our weekly activities and corresponding results. perhaps you may want to decide which key performance indicators you wish to be reported and the frequency of the reporting.
Please see Private message to view screen shots of accounts and campaigns i have set up.
Regards
Rafay
P.S.
1) I can only work in the English language.
2) I prefer to be paid weekly.
3) I will only work through my own adwords MCC account.