"The role of Big Data in socially responsible business:a legitimacy perspective in international business"
This topic is related to what you have written and what fits with your background education i.e. data science. Socially responsible business can be defined as a business or investment that cares about people, planet, and then profit. Social cause is the priority of such business. However, if the firm goes global it is often difficult to track on how firm’s global units are operating and whether its activities around the globe is socially responsible, meaning that whether its activities are satisfying the key stakeholders as well as achieve the business goal. Big data can play a pivotal role in knowing how stakeholders are thinking of the firms activities as well as how firm is attaining environmental goals such as reducing Co2. You may select 1-3 large firms or small firms to analyze the sentiments or reactions of people, customers and media towards firms activities on the basis of socially responsible concept. And in this regard, you can draw data from social medias, published documents and media reports, and big database (for Co2 data) to understand how big data can help understand firms socially responsible behavior in the eye of its key stakeholders. Thus, you can related your findings in relation to achieving higher level of legitimacy in international business, on which Rana and Sørensen, (2020) have developed a model .
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