I need you to write a research article. Write a short essay (1,500 words, excluding reference). Using a local company of your choice (choice of company: Singtel) and explain why is there an imminent need for marketers today to understand and apply the factors of Integrated Marketing Communication Mix to achieve marketing success.
Include the use and application of at least 4 dimensions in the Integrated Marketing Communications Mix used by the company, how and why it is important.
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