Written Work Requirements – Each group is expected to find a public company, listed on a major stock exchange (US or UK). You need to examine three different aspects of the company related to the course material (for example: marketing, pricing of goods and HR). You need to critically reflect on how the company is acting on these three points when compared to the learned material from the course. This will be similar to what to the company profiles in the short 250 word formative assignments for class, only in more detail and longer. The final report should total 3,000 (+/‐ 10%) words (c.1,500 words for each partner, no exceptions). It must contain a list of contents and a bibliography. The word count has to be given on the front page of the paper. The bibliography is essential and by definition a whole list of all the works used as sources for the project. A missing or incomplete bibliography or the inclusion of untraceable sources will potentially result in non‐acceptance of the project and a grade not being awarded. Private companies may not be chosen. The work has to be referenced in Harvard style. Students will be expected to identify their contribution to the project. See course calendar below for submission details.
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