Strategic Management – MGT 460
Term Paper Part # 1
Content Structure Criteria
• Prepare a paper analyzing Apple Inc. (Nasdaq: - AAPL).
• Add additional sites as noted to supplement your research.
• Apply the material found in Chapters 1 thru 6 from the text in your analysis of the following:
Company Mission and Critique
o State the mission and evaluate its completeness
Outside Stakeholder Groups
o Describe the actual or hypothetical claims of 2 groups and how the company is or could reconcile the claims with their corporate strategy
Corporate Social Responsibility
o Identify the Long-Term Mission and Describe how they Leverage Core Capabilities to Achieve the Mission
o Rank the Remote Environment Factors in Order of Importance
o Describe your Basis for this Ranking of Remote Environment Factors
o Identify your number one Competitive Force Shaping Strategy and Defend Your Choice
o Identify their U.S. Market and Market Position
o Describe the Strategy of Existing Rivals to Gain Market Share in the U.S.
o Critique this Strategy of Existing Rivals to Gain Market Share in the U.S.
o Identify their Markets and Market Positions Outside of the U.S.
o Describe their Strategic Orientation in the Global Market
o Describe their Competitive Strategies in the Global Market
o Critique these Competitive Strategies to Gain Market Entry
o Create a SWOT Analysis for the company (limit to 3 items @ letter)
o What key competitive factors do you identify in the Value Chain Analysis
o Describe the competitive value of their Core Competencies
o Critique the competitive value of their Tangible Assets
o Critique the competitive value of their Intangible Assets
o Critique the competitive value of their Organizational Capabilities
o Show an annual 2018 vs. 2017 Revenue and Net Profit Comparison
o Show an annual 2018 vs. 2017 U.S. Market Share comparison (top 3 competitors)
o Identify their stage in the Life Cycle and Describe Why you believe this
o Identify the Success Factors in the Industry and Critique their current and future ability to achieve these
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