Ali Zamani

Strategic Management – MGT 460

Term Paper Part # 1

Content Structure Criteria

• Prepare a paper analyzing Apple Inc. (Nasdaq: - AAPL).

• Add additional sites as noted to supplement your research.

• Apply the material found in Chapters 1 thru 6 from the text in your analysis of the following:

 Company Mission and Critique

o State the mission and evaluate its completeness

 Outside Stakeholder Groups

o Describe the actual or hypothetical claims of 2 groups and how the company is or could reconcile the claims with their corporate strategy

 Corporate Social Responsibility

o Identify the Long-Term Mission and Describe how they Leverage Core Capabilities to Achieve the Mission

 External Environment

o Rank the Remote Environment Factors in Order of Importance

o Describe your Basis for this Ranking of Remote Environment Factors

o Identify your number one Competitive Force Shaping Strategy and Defend Your Choice

o Identify their U.S. Market and Market Position

o Describe the Strategy of Existing Rivals to Gain Market Share in the U.S.

o Critique this Strategy of Existing Rivals to Gain Market Share in the U.S.

 Global Environment

o Identify their Markets and Market Positions Outside of the U.S.

o Describe their Strategic Orientation in the Global Market

o Describe their Competitive Strategies in the Global Market

o Critique these Competitive Strategies to Gain Market Entry

 Internal Analysis

o Create a SWOT Analysis for the company (limit to 3 items @ letter)

o What key competitive factors do you identify in the Value Chain Analysis

o Describe the competitive value of their Core Competencies

o Critique the competitive value of their Tangible Assets

o Critique the competitive value of their Intangible Assets

o Critique the competitive value of their Organizational Capabilities

o Show an annual 2018 vs. 2017 Revenue and Net Profit Comparison

o Show an annual 2018 vs. 2017 U.S. Market Share comparison (top 3 competitors)

o Identify their stage in the Life Cycle and Describe Why you believe this

o Identify the Success Factors in the Industry and Critique their current and future ability to achieve these

Compétences : Rédaction scientifique, Étude de marché , Recherche, Analyse des Affaires, Rédaction de Rapport

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