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Marketing Study

Marketing Study

I am looking for help with marketing research and product refinement. I would like to complete this project by the end of May.

Background

Our company has been selling to a very specific market niche for 20 years. About 6 months ago, we released a new Software as a Service (SaaS) product for our customers. This new product allows our traditional customers to use mobile devices (iPhone, Android, Blackberry) to access a hosted version of our software.

We have priced our product at $US20 per month, per user. We have 2 salespeople who make outbound calls and respond to inquiries from our website.

Sales have been poor. Given that it takes our current target customers almost a year to make a decision to buy our product, the sales cycle for our current market is far too long. Timing is bad, because our traditional market niche is at the bottom of a funding cycle and is not expected to recover for 2-3 years. It costs us far too much to acquire new customers.

I would like to identify markets where, with as few modifications as possible, we might get relatively quick sales with the software we have developed.

Project Scope

* assist with the development of the market evaluation scorecard (see below)

* identify twenty five (25) new probable markets for our software (excel spreadsheet)

* recommend the top five (5) probable markets

You

The best person for this role will have at least the following background:

* excellent understanding of written and spoken English

* strong research skills

* strong business analysis skills

* experience with similar projects

* creativity and flexibility

Bidder Selection

I will provide all bidders with a detailed feature sheet of our current product and I will share with all bidders any changes to the specifications. I will ask all bidders to complete a brief questionnaire that substantiates their qualifications. Please feel free to add other information about yourself or make recommendations regarding this project that you feel will help me select you.

I will select three (3) candidates as finalists and will offer each the opportunity to discuss the project with me on Skype. Based on this interview, bidders may raise or lower their bids. I will ask all finalists to provide 3 references of similar work you have done in the past 3 years.

Why this is a good project?

* I promise to pay on time

* I provide excellent references for a job well done (Freelancer and LinkedIn)

* I will be fair and professional

* I will share other relevant projects with you

Detailed Project Specifications

Scorecard

This is an idea of the attributes of the scorecard I would like to use to evaluate 25 prospective markets. Each prospect will be graded out of 100. Please feel free to recommend weighting and other attributes you feel should be included.

* name of market vertical

* size of market

* top 5 potential customers (name, URL)

* top 5 reasons why customer would buy our product

* top 5 problems our software will solve

* top 3 competitors in vertical

* sales cycle (range)

* total / 100 points

Recommendations (top 5)

For each of the top five (5) markets identified by scorecard, I would like to dig deeper to identify:

* 3-5 elements of value proposition

* top 10 most important product features

* top 5 prospective customers

* name of decision maker (name, title, email, telephone) at prospective customer

* validate sales cycle with decision maker

* clarify the problems our product will solve

* top 3 probable sales channels/resellers

* recommend feature and/or pricing changes

Project Requirements

The future of our company may ride on this study.

* need documented references that substantiate your facts

* need good business rationale for your recommendations

* final report in MS-Word or GoogleDocs format

Compétences : Marketing, Rédaction de Rapport, Recherche, Rédaction scientifique

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Concernant l'employeur :
( 27 commentaires ) North Vancouver, Canada

N° du projet : #1047139

Décerné à :

MilenaP

I am Bachelor in marketing management

750 $ USD en 30 jours
(14 Commentaires)
5.3

24 freelance ont fait une offre moyenne de 1100 $ pour ce travail

swiftcult22

waiting for your response. please refer pmb thanks

750 $ USD en 10 jours
(225 Commentaires)
7.3
Mairas

Hi There I would love to work on your project. My work will be original and well researched. It will be delivered to you on time. Can provide you samples of my work if the need be. Need to discuss further to finalize m Plus

900 $ USD en 20 jours
(137 Commentaires)
7.2
shubhrak

Hello! I am an experienced marketing researcher and a professional MBA. Please see PM for my detailed bid. Thank you! Best Regards, Shubhra Kumar

1200 $ USD en 25 jours
(29 Commentaires)
5.7
GuaranteedTop10

please see pm

750 $ USD en 1 jour
(26 Commentaires)
5.6
sneha4

Hello... Please see PMB

1500 $ USD en 30 jours
(25 Commentaires)
5.5
mzungu1

I hold an MBA and have extensive experience in marketing research. Please refer to PM for more details. Thank you.

1000 $ USD en 15 jours
(8 Commentaires)
4.9
anExpert1

Please read the PM

1200 $ USD en 45 jours
(3 Commentaires)
4.0
BusinessTechLabs

Ean, Please see PM for details on our bid. Regards, Uday -- Partner | BTL

1000 $ USD en 5 jours
(1 Commentaire)
2.7
mwprojas

Please review private message sent to your account for a detailed bid.

1500 $ USD en 20 jours
(1 Commentaire)
2.3
Jsherm101

Hi, Please see you PMB Thanks.

1000 $ USD en 30 jours
(3 Commentaires)
2.2
rockprata

Hi. Nice job opportunity. I'd like to make a few suggestions. 1. I think that your problem is more in the sales department than the marketing. Perhaps you should follow a more creative plan to provide a tight pitch. Plus

1250 $ USD en 30 jours
(0 Commentaires)
0.0
robinbarua

Hi, quality writer is here, please check the PMB/Inbox

1500 $ USD en 15 jours
(0 Commentaires)
0.0
niqlin

refer to pm for bid details

1000 $ USD en 10 jours
(0 Commentaires)
0.0
muhehe1000

I am a 43 year old Kenyan with a strong and lengthy background in advanced, socio-economic, environmental proposal writing and studies which mainly center on the Millennium Development Goals for developing countries. Plus

1000 $ USD en 10 jours
(0 Commentaires)
0.0
aaa2011

Please refer to the PM

1500 $ USD en 20 jours
(0 Commentaires)
0.0
SantiagoPalacios

It sound really interesting for me your case, I am a Marketing student, so your case is very interesting for me, and I would like to analice it. I am really good to innovate and generate new ideas to keep the atention Plus

989 $ USD en 30 jours
(0 Commentaires)
0.0
E3professional

I am interested in this opportunity. Please check PM for my details

1250 $ USD en 30 jours
(0 Commentaires)
0.0
catchanimesh

Hi please see my resume and contact me for any discussion Regards ANimesh Biswas

1250 $ USD en 25 jours
(0 Commentaires)
0.0
sqbjvd

I am new to this website much like you are and am looking for quality reviews for my work. As far as your work is concerned, I am sensing that there are probably a few changes you might want for your software too. Reme Plus

1000 $ USD en 20 jours
(0 Commentaires)
0.0
Sammarcwhite17

Hi, I am a corporate research consultant, with 6 years experience in the mergers and acquisitions market - creating research lists for shareholders of privately owned companies looking to sell their business. My work Plus

1200 $ USD en 10 jours
(0 Commentaires)
0.0