i. To provide a clear and cohesive understanding of International Marketing
ii. To enhance research skills for the real international market.
iii. To involve theories and concepts of international marketing to real-life situations face by companies.
Comparison of international marketing strategies of two similar multinational companies.
Do your analysis based on the following:
i. Select two similar MNCs of your own choice
(example; Unilever vs Proctor and Gamble or Starbucks vs Coffee Beans)
ii. Give brief introduction of the companies
iii. In how many countries these companies are operating
iv. Which market entry modes are they using for each country
v. Provide the description of the products/ services they offer
vi. Compare the international marketing strategies of the two companies
• You must select two MNCs.
• Articles and information for this study can be obtained in books, journals, Web pages etc. All information obtains for this study must be quoted in the report
• You may add pictures related to each task to make your report more creative & attractive.
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