Write a portfolio demonstrating the following work experience objectives. Include a couple resources with a couple examples of evidence.
-Apply the principles of integrated marketing communications (IMC)
-Create a specific measurable objective that supports an organizational goal(s) and -explain how it is supportive
-Compare and contrast IMC campaigns using key concepts
-Create key messages and a budget to support an IMC plan
-Explain how traditional and nontraditional media tools are used to achieve a plan’s objective
-Create a realistic high-level IMC campaign against stated objectives
-Evaluate the effectiveness of IMC against a plan’s objectives
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