B835-3000 words

Read books and then write a report

If you want to collect more details,please PMB

3000 words deadline: 9th May

The report will be assessed on the following:

• Method – the quality and depth of research including the initiative used in its collection. The quality of the analysis undertaken.

• Content – the quality and clarity of the presented recommendations and the ability of the student to demonstrate their expertise in the subject area.

Essential Reading:

 Charlesworth, A. (2009) Internet Marketing – a Practical Approach Butterworth Heinmann. Oxford, UK.

Recommended Reading:

• Gay, R., Charlesworth, A. & Essen, R. (2007) Online Marketing – a Customer Led Approach. Oxford University Press. Oxford, UK.

• Charlesworth, A. (2007) Key Concepts in e-Commerce Palgrave MacMillan. Basingstoke, UK.

• Chaffey, Mayer, Johnston, Ellis-Chadwick. Internet Marketing (2002) Prentice Hall

Compétences : Rédaction de Rapport

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Concernant l'employeur :
( 116 commentaires ) UK, United Kingdom

N° du projet : #1610684

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