you have to write report about KFC of the Australia fast [url removed, login to view] more details see the attachment you have to be the marketing director at KFC Australia .you will prepare a situation analysis for KFC Australia of the Australian fast food industry .
and this report will be a minimum 3 pages or 4 pages plus 4 references .
you will need to cover the following topic in this report :
1-Company analysis .
3-Environmental analysis .
4-Competitive analysis .
and please check the Marketing text book P58(Elliott ,Aundle-thiele and Waller)second edition, it gives you more details of the content that should reported for each of the above four topics