Software PR Launch Collaborations

I’m preparing to take my new software to market and need a PR specialist who can turn carefully planned collaborations into a steady stream of qualified leads on a national scale. The campaign must weave together three channels I value equally—influencers, key media outlets, and industry bloggers—so the story reaches decision-makers wherever they consume tech news. Here’s what I’m looking for: • Messaging & assets – Refine my existing positioning, craft a press release and media kit, and adapt talking points for influencer posts and guest articles. • Target list & outreach – Build or use an up-to-date roster of national tech journalists, SaaS bloggers, and influencer partners, then pitch, follow up, and secure coverage. • Activation plan – Coordinate publication dates, podcast slots, social take-overs, and interviews so each touchpoint ladders up to lead generation goals. • Measurement – Tag every placement (UTM, GA4) and provide weekly reports summarizing reach, engagement, and—most importantly—captured leads. Strong existing relationships with tech reporters, experience using Cision or Meltwater, and a track record of influencer management in the SaaS space will move you to the top of the list. If you can map out how many placements, mentions, or influencer deliverables you expect to lock in during the first month, even better. I’m eager to kick off immediately, so let me know your approach, relevant wins, and the tools you’ll deploy to make this launch a national lead-gen success.

Project ID: 40403219